Priority Trust Credit Union is a federally-insured credit union celebrating its 96th year of operation as a member-owned, not-for-profit financial institution. The organization serves members through a comprehensive suite of financial products and services designed to provide alternatives to traditional banking. Their marketing emphasizes personalized service and rate claims to verify, particularly highlighting their auto lending program as a core product offering.
The credit union offers a broad range of financial products including checking and savings accounts, personal signature loans and lines of credit, auto loans for vehicles 2018 or newer, motorcycle financing, ATV/4-wheeler loans, RV and camper financing, mortgages (through partnership with Member Home Loans), two Visa credit card options, and financial education resources. They also provide auto buying services through an Enterprise Car Sales partnership and a preferred dealer network, plus insurance products and member counseling services.
Priority Trust distinguishes itself through multiple rate discounts (0.25% for automatic payments, 0.50% for 20% down payment on vehicle loans), extended loan terms (up to 84 months for auto loans), and listed loan products for members with credit challenges (Second Chance Signature Loans at 18% APR). The credit union actively communicates fraud alerts and security information to members, as evidenced by their alerts regarding fake cashier's checks and impersonation scams.
As a credit union, Priority Trust operates on a member-owned cooperative model rather than shareholder-profit model, theoretically aligning incentives with member benefit. However, their personal loan rates (9.00-15.99% baseline) and credit card rates (12.25-18.00%) fall within competitive but not high listed ranges. The organization's website provides listed rate disclosure and product information, though some products like deposit account rates are not publicly displayed on their rates page.