Priority Trust Credit Union operates as a member-owned, not-for-profit financial institution serving the community with a focus on accessible financial services. The organization has deep roots in its community, as evidenced by its 96th Annual Meeting, indicating decades of established operations and member relationships.
The credit union provides a comprehensive suite of financial products including checking and savings accounts, personal loans (signature loans and lines of credit), auto financing, motorcycle and ATV loans, RV financing, mortgages through partnerships with Member Home Loans, credit cards (Platinum Rewards Visa and Secured Visa), and insurance services. They also offer auto buying services through a preferred dealer network and member auto center partnerships. Additionally, the institution provides financial education and counseling resources to support member financial literacy.
Priority Trust distinguishes itself through competitive rate structures, personalized service, and member-focused benefits. Their auto financing rates start as low as 4.05% APR for borrowers who meet provider criteria, and they offer rate discounts for automatic payments (0.25%) and substantial down payments (0.50%). The organization actively communicates fraud alerts to protect members, such as recent warnings about fake cashier's checks and impersonation scams, demonstrating proactive member security measures.
As a credit union, Priority Trust operates on a not-for-profit basis, meaning profits are returned to members through better rates and lower fees. However, membership eligibility criteria typically apply, and rates vary significantly based on creditworthiness. Second Chance loans carry higher rates (18.00% APR) and additional requirements like pledged savings. The institution's services are competitive within the credit union space, though some offerings rely on third-party partnerships for listed services like mortgage brokerage.