First South Financial is a federally-chartered credit union serving the Greater Tennessee region, positioning itself as a community-focused financial institution. The organization emphasizes membership benefits and local presence through multiple branch locations and ATM networks across Tennessee. The credit union offers a comprehensive suite of financial products including checking and savings accounts, CDs and IRAs, credit cards (Visa Platinum variants), personal loans, auto loans, mortgages, home equity lines of credit (HELOCs), and student loan refinancing.
They provide business banking services including commercial real estate loans, business credit cards, and lines of credit. Additional offerings include health savings accounts (HSAs), investment services, prepaid cards, and VISA gift cards. The organization also serves Spanish-speaking members through dedicated Hispanic Member Services.
99% APR HELOCs, 0% APR balance transfer credit cards, and member referral bonuses ($50 per successful referral). They advertise being ranked in the top 1% nationally for safety and soundness. The credit union emphasizes member education through calculators, how-to guides, FAQs, and a newsletter subscription service.
As a credit union, First South operates on a not-for-profit, member-owned model with NCUA insurance protection. The rate claims to verify advertised suggest active market positioning, though these represent promotional rates requiring specific balance or usage requirements.