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First Priority Federal Credit Union is a member-owned, not-for-profit credit union serving West Virginia since 1925, offering auto loans, savings accounts, certificates, and digital banking services.
Data compiled from public sources
First Priority Federal Credit Union has operated as a member-owned financial cooperative since 1925, establishing itself as a local institution focused on serving its community in West Virginia. The credit union maintains a physical presence in Huntington with limited operations in Barboursville, complemented by robust digital infrastructure including a mobile app, remote deposit capabilities, and 24/7 online services. Their service model emphasizes personalized member relationships and understanding local financial needs, positioning themselves as a community-focused alternative to traditional banks.
The credit union offers a comprehensive range of financial products including auto loans with rates advertised as low as 2.99%, personal lines of credit, savings accounts (Share Builders with tiered rates up to 0.075% APY), money market accounts, share certificates (ranging from 6-month to 36-month terms with rates up to 4.00% APY), and member-exclusive credit cards and insurance services. They provide modern banking conveniences such as bill pay with AutoPay and eBill options, ACH electronic funds transfers, remote check deposit via mobile app, debit cards, and ATM access. Their rate structure emphasizes member benefits across all services.
What distinguishes First Priority FCU is their explicit emphasis on member-first philosophy, with a 99-year operational history and local community focus. The credit union advertises rate claims to verify across all product categories and offers member-exclusive pricing on insurance and credit card services. They maintain listed rate disclosure on their website and provide straightforward access to services through multiple channels—in-person during business hours (8:30 AM–5:00 PM Monday–Friday), phone, email, and comprehensive digital platforms.
The primary limitation for prospective members is geographic restriction to the West Virginia area with limited physical branch presence (currently consolidating Barboursville operations). Rates, while competitive, require direct contact for current terms and exact APYs on specific loan products. The credit union's smaller scale compared to national banks means fewer ATM locations outside the local market and potentially limited product customization compared to larger financial institutions.
This is state-level context for Credit Unions consumers in Huntington, WV. It does not confirm that First Priority or this specific location is licensed.
State regulator
West Virginia Division of Financial Institutions
Consumer protection
Source: CreditDoc state-law summary and listed public regulator resources. Verify licensing directly with the listed state regulator before relying on a provider.
First Priority offers 12 services including Auto loans and refinancing with competitive rates, Personal lines of credit, Share savings accounts with tiered dividend rates, Money market accounts with tiered rates ($1,000–$25,000+), Share certificates (6-month to 36-month terms), and 7 more.
First Priority has profile signals associated with West Virginia residents seeking competitive auto loan rates and local relationship banking, Members prioritizing member-owned cooperative structure with community-focused service, Savers looking for certificate rates competitive with national rates on smaller balances, Customers preferring digital-first banking with mobile check deposit and bill pay automation.
Key strengths: Auto loan rates advertised as low as 2.99% APR; Share certificates offering up to 4.00% APY for 6-month terms ($1,000 minimum); Member-exclusive insurance services and credit card benefits. Areas to consider: Limited physical branch locations (only Huntington office operational; Barboursville closing May 1st with limited hours); Geographic restriction—primarily serves West Virginia area, limiting accessibility for non-local members.
In the Credit Unions category, comparable providers include 167th Tfr, Berkeley County Public Schools, C C M H. Each company has different strengths, so compare services, pricing, and consumer complaint records before deciding what to do next.
CreditDoc Profile Note
First Priority FCU is profile signals for West Virginia-based consumers seeking a member-owned credit union with competitive auto loan rates, certificate yields, and personalized service, but is limited primarily to local geographic markets. The institution's main caveat is its restricted branch footprint and requirement to contact directly for current rate verification, making it less suitable for those seeking national accessibility or digitally-only relationship management.
167th TFR Federal Credit Union is a member-owned credit union offering mortgages, auto loans, credit cards, and savings accounts with competitive APRs.
Profile signals: Members eligible for the credit union's field of membership seeking competitive auto and mortgage rates, Local consumers in the credit union's service area wanting personalized financial service
Berkeley County Public Schools Federal Credit Union is a member-owned, non-profit financial cooperative serving Berkeley County employees and their families since 1973.
Profile signals: Berkeley County Public Schools employees seeking safe, federally-insured savings and basic lending, Families of school district employees wanting low-cost checking and vehicle financing
CCMH Federal Credit Union is a member-owned nonprofit serving healthcare workers and their families in West Virginia with savings accounts, checking, and personal loans.
Profile signals: Camden Clark Memorial Hospital employees and medical staff in Parkersburg, WV, Employees of affiliated medical practices listed in membership criteria (Ernest Miller Jr., D.O.; Fred Jay Krieg, Ph.D.; F.G. Powderly, M.D., etc.)
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