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First Alliance Credit Union is a member-owned, not-for-profit financial cooperative serving Southeast Minnesota with checking, savings, and financial education resources.
Data compiled from public sources
First Alliance Credit Union operates as a member-owned, not-for-profit financial institution serving the Southeast Minnesota region. As a credit union, it is governed by its members rather than external shareholders, and deposits are insured by the NCUA (National Credit Union Administration) up to applicable limits. The organization maintains an online presence with digital banking capabilities and a mobile application to serve its membership.
Based on available website content, First Alliance offers standard credit union services including online banking, mobile banking access, and savings products such as money market accounts and certificates of deposit (CDs). The credit union emphasizes financial education and consumer wellness, offering resources on money management topics and partnering with Greenlight to provide financial literacy tools for families with children and teenagers. They maintain membership engagement through events and educational content delivered via blog posts and podcasts.
First Alliance distinguishes itself through a strong focus on financial education for families, offering free access to Greenlight's money management platform for members' children and teens. The institution actively creates and distributes educational content addressing topics like automatic saving strategies, debit card decisions for minors, and investment product comparisons. This positions them as a member-centric organization prioritizing long-term financial wellness over transaction volume.
As a regional credit union, First Alliance's primary limitation is geographic availability restricted to Southeast Minnesota. Prospective members should contact the institution directly or visit their full website to understand complete product offerings, membership eligibility requirements, and current rates.
This is state-level context for Credit Unions consumers in Rochester, MN. It does not confirm that First Alliance or this specific location is licensed.
State regulator
Minnesota Department of Commerce
Consumer protection
Source: CreditDoc state-law summary and listed public regulator resources. Verify licensing directly with the listed state regulator before relying on a provider.
First Alliance processed 298 mortgage applications in 2023, with 46% recorded as approved across 4 states.
298
Applications
46%
Approval Rate
$99K
Avg Loan
4
States Served
Based on 298 applications. Income in thousands (reported by applicant).
Source: CFPB Home Mortgage Disclosure Act (HMDA) Data, 2023. Applications include originated, approved, and denied loans.
First Alliance offers 10 services including Online banking with username/password login and account management, Mobile banking application, Share accounts (savings accounts), Money market accounts, Share certificates (CDs), and 5 more.
First Alliance has profile signals associated with Southeast Minnesota residents seeking member-owned banking with financial education, Families wanting free financial literacy tools for children and teenagers, Consumers prioritizing NCUA insurance and cooperative governance over national bank convenience.
Key strengths: NCUA-insured deposits provide member protection up to applicable limits; Free Greenlight financial literacy platform for members' children and teenagers; Online and mobile banking available for account access and management. Areas to consider: Geographic service area limited to Southeast Minnesota only; Website content does not disclose loan products, APRs, or fee schedules.
In the Credit Unions category, comparable providers include Alexandria Schools Employees, Associated Healthcare, TruStone Financial Credit Union. Each company has different strengths, so compare services, pricing, and consumer complaint records before deciding what to do next.
CreditDoc Profile Note
First Alliance Credit Union is profile signals for Southeast Minnesota residents seeking member-owned banking with a strong emphasis on family financial education. The primary caveat is that detailed service offerings, rates, fees, and loan products are not visible from the public website, requiring direct contact with the institution to evaluate specific financial needs.
ASE Credit Union is a federally chartered, member-owned credit union established in 1954 serving Alabama state employees and surrounding communities with competitive checking, savings, loans, and mortgages.
Profile signals: Alabama state employees and their families with ties to Montgomery-area counties, Local Montgomery-area residents seeking member-ownership benefits and personalized service
Associated Healthcare Credit Union (AHCU) is a member-owned financial institution created by and for healthcare workers, offering checking, savings, loans, and mortgages with rates tailored to medical professionals.
Profile signals: Healthcare workers (physicians, nurses, medical technicians) seeking listed financial products designed for their profession, Medical professionals wanting lower-than-market auto loan and personal loan rates with responsive customer service
TruStone Financial is a credit union offering comprehensive banking, lending, and investment services with multiple Minnesota locations and 24/7 digital access.
Google rating from 154 reviews
Profile signals: Minnesota residents seeking competitive banking and lending rates through a member-owned financial institution, Borrowers needing listed loan products like adoption loans, boat loans, or aircraft financing
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