S. & Sons Diamonds is a family-owned business that has operated for over thirty years in the jewelry, diamonds, watches, gold, coins, and collateral lending space. The company positions itself as a full-service precious metals and pawn operation serving their local community with established experience context across multiple product categories.
The company's core services include collateral-based cash loans (pawn), buying and selling jewelry and diamonds, watch sales and trading (including luxury brands like Rolex and Cartier), coin dealing, and precious metals transactions. They explicitly state they "Build, Buy, Sell, Trade and Loan $," indicating a comprehensive pawn shop model. Their website includes a formal inquiry system for watch purchases, suggesting they have access to both new and used timepieces on demand.
S. & Sons differentiates itself through community engagement and flexible lending terms. They host annual charity events providing free food, clothes, and toys to the community, and notably offered interest-free loans throughout March during the pandemic—a practice they committed to continuing annually.
This positions them as community-focused beyond typical pawn transactions. The company appears legitimate and established with an AM NY press release reference and documented charitable work. However, the website lacks specific detail on loan terms, interest rates, redemption periods, or typical loan amounts—standard information consumers need when considering pawn shops.