American Jewelry and Loan was founded in 1978 and has grown to become one of the largest and most recognizable pawn shops in the world. The company operates four locations across Michigan: Detroit (flagship), Hazel Park, Pontiac, and Southgate. The Detroit location gained significant media attention as the setting for the reality television series Hardcore Pawn, which featured the business operations and transactions. Despite the television exposure, the company maintains its core function as a full-service pawn shop.
The company offers three primary services: pawn loans on collateral including jewelry, electronics, tools, and other items; retail purchasing of items at discounted prices including GIA-certified diamonds, luxury handbags, fine jewelry, timepieces, and equipment; and selling services where customers can exchange valuables for fair market value. The website emphasizes quick access to cash through collateral-based lending, positioning itself as a practical alternative for immediate financial needs.
American Jewelry and Loan distinguishes itself through its 45+ year operating history, multi-location presence, and brand recognition from the Hardcore Pawn television series. The company operates during extended business hours (9:30am-6:00pm Monday-Saturday) and provides contact through phone (313-345-4000) and email. The website includes appointment booking functionality and a newsletter signup, suggesting organized customer service operations.
As a pawn shop, this business model involves lending money in exchange for personal property as collateral, which carries inherent risks and limitations. Customers must be willing to part with personal items temporarily or permanently, and interest rates on pawn loans are not disclosed on the website. The service is best suited for individuals researching short-term cash access who have valuable collateral and understand the terms of secured lending.
