United Finance Co. is a family-owned consumer finance company founded in 1922, making it one of the oldest established lenders in Oregon. The company operates 26 office locations across Oregon, with the Portland Burnside branch located at 515 E Burnside Street. Over a century of operation signals stability and deep community roots in the Pacific Northwest.
United Finance specializes in traditional installment loans ranging from personal loans to auto financing. They offer unsecured personal loans, car title loans, auto loans for both new and used vehicles, and debt consolidation loans. The company explicitly positions itself as an alternative to payday loans, emphasizing affordable monthly payments and flexible loan terms. They work directly with local auto dealers and furniture stores to finance purchases, and they report to all three major credit bureaus to help customers build credit history.
The company distinguishes itself through accessibility to borrowers with credit challenges. Their stated approach is to "try harder to say YES," and they explicitly market to consumers with previous bankruptcies, charge-offs, collections, or damaged credit. They offer same-day loan processing ("LOANS NOW") and provide bilingual service (Se Habla Español) at all mentioned locations. Customer reviews highlight fast processing, helpful staff, and willingness to assist during financial emergencies.
Likewise, prospective borrowers should note that United Finance is a traditional installment lender, not a non-profit credit counselor or bankruptcy attorney. While they report to credit bureaus and may help rebuild credit, this is incidental to their core business of originating loans. Pricing, APR terms, and specific loan limits are not disclosed on the website, requiring in-person or phone consultation. The company's willingness to lend to high-risk borrowers suggests competitive APRs may not be available to all applicants.
As a financial institution, this lender competes with both traditional banks and newer fintech personal loan lenders in the consumer lending space. Borrowers seeking personal loans for bad credit may find more flexible terms through online lenders, while those focused on simplifying payments may benefit from debt consolidation loans with fixed rates. For credit building, secured credit cards and credit builder loans offer structured paths to improvement. Credit monitoring services provide ongoing visibility into credit health, and credit counseling through nonprofit agencies can help consumers create sustainable budgeting plans. Many of these lenders offer installment loans with fixed monthly payments over 12 to 60 months, giving borrowers a clear payoff timeline.