VIVA Finance offers affordable fixed-rate personal loans from $300 to $10,000 at 11.99%–35.99% APR. Approvals based on employment history, not just credit score. BBB A+ rated, founded 2019.
Data compiled from public sources · Google rating shown when a stored review count is available
VIVA Finance, Inc. is a direct personal loan lender founded in 2019 and headquartered in Atlanta, Georgia. The company specializes in affordable fixed-rate installment loans for borrowers who may not qualify with traditional lenders, approving applicants based on employment history rather than credit score alone.
VIVA Finance offers loans ranging from $300 to $10,000 with APRs between 11.99% and 35.99% — significantly lower than payday loan alternatives that can exceed 400% APR. Loan terms range from 5 months to 2 years, with no prepayment penalties, allowing borrowers to pay off their balance early without extra fees. The application process is streamlined and digital, with funding often available within one business day.
The company serves borrowers seeking debt consolidation, credit card refinancing, and funds for unexpected expenses. VIVA Finance reports payments to credit bureaus, which means on-time payments can help borrowers build or rebuild their credit over time.
With a 4.9/5.0 rating across 3,657 Google reviews and 4.5/5.0 on Trustpilot from over 1,000 reviews, VIVA Finance has built strong customer satisfaction. The company holds a BBB A+ rating and has been BBB-accredited since 2021. CEO Jack Markwalter founded the company in April 2019 with a focus on making personal loans accessible to underserved borrowers.
Customer service is available Monday through Thursday 8 AM to 8 PM and Friday 8 AM to 5 PM. Borrowers can apply online or call directly to discuss their options.
Review lender profiles, APR ranges, fees, minimum-score fields, and funding-speed notes before deciding what to do next.
VIVA Finance, Inc. received 56 consumer complaints in the past 12 months. All complaints received a timely response from the company.
56
Complaints (12 months)
0.0%
Resolved with relief
Declining
Complaint trend
Most Common Complaint Categories
This is state-level context for Personal Loans consumers in Atlanta, GA. It does not confirm that VIVA Finance, Inc. or this specific location is licensed.
State regulator
Georgia Department of Banking and Finance
Consumer protection
Status: Permitted
Rate context: 5% simple interest (7% contract rate) under usury laws; no specific cap for licensed lenders making installment loans
Personal loans from licensed lenders are governed by Georgia Consumer Finance Law. Unlicensed lenders are subject to usury caps.
Status: Permitted
Rate context: Licensed installment lenders can charge tiered rates up to 60% APR on smallest loans, declining with loan size; rates regulated by Georgia Consumer Finance Law (Ga. Code Ann. § 34-29-1 et seq.)
Licensed by Georgia Department of Banking and Finance. Rates vary by loan amount with maximum rates decreasing as loan amounts increase. Lenders must be licensed and comply with all regulatory requirements.
Source: CreditDoc state-law summary and listed public regulator resources. Verify licensing directly with the listed state regulator before relying on a provider.
VIVA Finance, Inc. offers 7 services including Fixed-rate personal loans ($300–$10,000), Debt consolidation loans, Credit card refinancing, Emergency expense funding, Employment-based loan approval, and 2 more.
VIVA Finance, Inc. has profile signals associated with Borrowers with bad or limited credit who have stable employment, Employees with 1+ year at their current job seeking personal loans, People who need up to $10,000 with fixed monthly payments, Borrowers looking to consolidate debt or refinance credit card balances, Anyone who wants approval based on employment history, not just credit score.
Key strengths: Employment-based approval — not just credit score, giving access to borrowers traditional banks reject; Competitive APR range (11.99%–35.99%) — far below payday loan rates; No prepayment penalties — pay off early without extra fees. Areas to consider: Maximum loan amount of $10,000 may not cover larger expenses; APR can reach 35.99% for higher-risk borrowers.
In the Personal Loans category, comparable providers include Bright Path Financial Services, Cash USA, MoneyLion. Each company has different strengths, so compare services, pricing, and consumer complaint records before deciding what to do next.
VIVA Finance, Inc. serves customers in 48 states including Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, and 40 more states.
VIVA Finance, Inc. holds a A+ rating with the Better Business Bureau and is BBB-accredited.
CreditDoc Profile Note
A direct personal loan lender offering fixed-rate installment loans from $300 to $10,000 at 11.99%–35.99% APR. Stands out for employment-based approvals, no prepayment penalties, and provider-stated funding timing. high listed customer reviews (4.9/5 Google, 3,657 reviews) and BBB A+ rating. A profile with notable listed fields for borrowers with limited credit who have stable jobs.
Bright Path Financial Services offers debt consolidation, HELOCs, cash-out refinancing, and 401(k) loans to help consumers manage and reduce debt burdens.
Google rating from 21 reviews
Profile signals: Homeowners with multiple debts seeking consolidated solutions with home equity access, Consumers with significant credit card or student loan debt looking for consolidation options
Cash USA is a Baltimore-based pawn shop operating for over 25 years, buying and selling gold, silver, electronics, watches, and video games with a focus on competitive pricing.
Profile signals: Baltimore-area residents seeking short-term cash access for used electronics, jewelry, or collectibles, Budget-conscious shoppers looking for discounted DVDs, video games, and used audio equipment
MoneyLion is a fintech platform offering banking, lending, investing, and credit management tools through a single app. Serves 18M+ users with personal loans, checking accounts, credit cards, and automated investing.
Google rating from 26,649 reviews
Profile signals: Tech-savvy consumers wanting to consolidate 5+ financial services into one app, Users with fair/building credit seeking integrated credit improvement with banking options
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A step-by-step guide to SBA loan requirements, application steps, and what to do if your credit isn't perfect.
Read guide →Learn exactly how lenders calculate interest on personal loans, what drives up your total cost, and how to pay less over the life of your loan.
Read guide →A plain-language, step-by-step checklist for getting a personal loan — even with bad or fair credit. Covers what to gather, where to apply, and how to avoid costly mistakes.
Read guide →New to credit and lending? Here are the key terms used on this page, explained in plain language with real-number examples.
The total yearly cost of borrowing money, including the interest rate plus any fees the lender charges. Think of it as the 'true price tag' on a loan.
Lenders are required to show APR by law (Truth in Lending Act) because the interest rate alone can hide fees. Comparing APR across lenders is the most reliable way to find the lower-cost loan.
Example
You borrow $10,000 at 6% interest for 3 years, but there's a $300 origination fee. The interest rate is 6%, but the APR is 6.9% because it includes that fee. You'd pay $304/month and $946 total in interest.
Interest calculated on both the original amount borrowed AND the interest that's already been added. It's 'interest on interest' — and it makes debt grow faster than you'd expect.
Credit cards and many loans use compound interest. If you only make minimum payments, compound interest is why a $3,000 balance can take 15 years to pay off.
Example
You owe $1,000 at 20% annual interest compounded monthly. After month 1 you owe $1,016.67. Month 2, interest is charged on $1,016.67 (not $1,000), so you owe $1,033.61. After 1 year without payments: $1,219.
An interest rate that stays the same for the entire life of the loan. Your monthly payment never changes.
Fixed rates protect you from market changes. If rates go up, your payment stays the same. The tradeoff: fixed rates are usually slightly higher than starting variable rates.
Example
You get a 30-year mortgage at 6.5% fixed. Whether rates rise to 9% or drop to 4% over the next 30 years, your payment stays at $1,264/month on a $200,000 loan.
The percentage a lender charges you for borrowing their money, calculated on the amount you still owe. It's the lender's profit for taking the risk of lending to you.
Even a 1% difference in interest rate can cost you thousands over a loan's life. Lower rates mean less money out of your pocket.
Example
On a $20,000 car loan for 5 years: at 5% you pay $2,645 in interest. At 8% you pay $4,332. That 3% difference costs you $1,687 extra.
Interest calculated only on the original amount borrowed, not on accumulated interest. It's the simpler, cheaper type of interest.
Most auto loans and some personal loans use simple interest. Paying early saves you money because interest is only on what you still owe.
Example
You borrow $5,000 at 8% simple interest for 2 years. Interest = $5,000 x 0.08 x 2 = $800 total. You repay $5,800. With compound interest, you'd owe more.
An interest rate that can go up or down over time, usually tied to a benchmark like the prime rate. Your monthly payment changes when the rate changes.
Variable rates often start lower than fixed rates to attract borrowers, but they can increase significantly. Many people who got hurt in the 2008 crisis had adjustable-rate mortgages.
Example
You start with a 5/1 ARM mortgage at 5.5%. For the first 5 years you pay $1,136/month on $200,000. Then the rate adjusts to 7.5%, and your payment jumps to $1,398/month.
The process of paying off a loan through regular payments that cover both principal and interest. Early payments are mostly interest; later payments are mostly principal.
Understanding amortization explains why paying extra early in a loan saves the most money — you're reducing the principal that interest is calculated on.
Example
Month 1 of a $200,000 mortgage at 6%: your $1,199 payment splits as $1,000 interest + $199 principal. By month 300: only $47 goes to interest and $1,152 goes to principal.
A large lump-sum payment due at the end of a loan, after a period of smaller monthly payments. The loan isn't fully paid off by the regular payments — the balloon settles it.
Balloon payments make monthly payments look affordable but create a financial cliff. If you can't pay or refinance at the end, you could lose your home or asset.
Example
A 5-year balloon mortgage on $200,000: you pay $1,054/month (as if it were a 30-year loan), but after 5 years you owe a balloon of $186,108 all at once.
An asset you pledge to the lender as security for a loan. If you stop paying, the lender can seize and sell that asset to recover their money.
Secured loans (with collateral) have lower interest rates because the lender has less risk. But you could lose your home, car, or savings if you default.
Example
A mortgage uses your house as collateral. A car loan uses your vehicle. A title loan uses your car title. If you miss payments, the lender can foreclose or repossess.
A person who agrees to repay your loan if you can't. They're equally responsible for the debt, and their credit is affected by your payment behavior.
Cosigning helps people with thin credit get approved or get better rates. But it's a huge risk for the cosigner — they're on the hook for the full amount if you default.
Example
A parent cosigns their child's $30,000 student loan. The child stops paying after 6 months. The parent is now legally required to make the payments or face collections, lawsuits, and credit damage.
When you fail to repay a loan according to the agreed terms — usually after 90-180 days of missed payments. It's the point where the lender gives up on collecting normally.
Default triggers severe consequences: credit score drops 100+ points, the debt may be sent to collections, you could be sued, and your wages or assets could be seized.
Example
You miss 4 consecutive car payments. The lender declares your loan in default, repossesses your car, sells it at auction for $8,000, and you still owe the remaining $5,000 (called a deficiency balance).
How long you have to repay the loan, measured in months or years. A shorter term means higher monthly payments but less total interest paid.
Longer terms feel more affordable monthly but cost much more overall. A 30-year mortgage costs almost double in interest compared to a 15-year mortgage on the same amount.
Example
Borrowing $200,000 at 6.5%: A 15-year term costs $1,742/month ($113,561 total interest). A 30-year term costs $1,264/month ($255,088 total interest). You save $141,527 with the shorter term.
A one-time fee the lender charges to process and set up your loan. It covers their costs for underwriting, verifying your information, and preparing paperwork.
Origination fees are usually 1-8% of the loan amount and are often deducted from your loan proceeds — so you receive less than you borrowed.
Example
You're approved for a $10,000 personal loan with a 5% origination fee. The lender deducts $500 upfront, so you receive $9,500 in your bank account but owe $10,000 plus interest.
A fee some lenders charge if you pay off your loan early. The lender loses the interest they expected to earn, so they penalize you for leaving early.
Always ask about prepayment penalties before signing. They can trap you in a high-rate loan even if you find a better deal to refinance into.
Example
Your mortgage has a 2% prepayment penalty for the first 3 years. If you refinance after year 2 on a $200,000 balance, you'd owe a $4,000 penalty fee.
The original amount of money you borrowed, before any interest or fees are added. It's the 'real' amount of your debt.
Your interest is calculated on the principal. Paying extra toward principal (not just interest) is the one route to reduce your total cost and pay off a loan early.
Example
You borrow $25,000 for a car. That $25,000 is your principal. Your first payment of $450 might split as $150 toward interest and $300 toward principal, bringing your balance to $24,700.
Replacing your current loan with a new one, usually at a lower interest rate or with different terms. The new loan pays off the old one.
Refinancing can save thousands if rates drop or your credit improves. But watch for fees — a $3,000 refinancing cost needs to be offset by monthly savings.
Example
You have a $180,000 mortgage at 7.5% ($1,259/month). You refinance to 6% ($1,079/month), saving $180/month. With $3,000 in closing costs, you break even in 17 months.
A secured loan is backed by collateral (an asset the lender can seize). An unsecured loan has no collateral — the lender relies only on your promise to repay.
Secured loans have lower rates because the lender has less risk. Unsecured loans (credit cards, personal loans) charge higher rates but you don't risk losing an asset.
Example
Auto loan (secured): 6% APR — lender can repossess your car. Personal loan (unsecured): 12% APR — no collateral, but higher rate. Same borrower, same credit score.
The process where a lender evaluates your finances — income, debts, credit history, assets — to decide whether to approve your loan and at what rate.
Understanding what underwriters look for helps you prepare a stronger application. They check your DTI ratio, employment stability, credit score, and the asset's value.
Example
You apply for a mortgage. The underwriter reviews your pay stubs (income), bank statements (savings), credit report (history), and orders an appraisal (home value). This takes 2-4 weeks.
The total cost of borrowing, including interest and all fees combined. The lender are required to disclose this number under What to Know in Lending Act.
The finance charge gives you the total dollar amount you'll pay beyond the principal. It's the clearest picture of what a loan actually costs you.
Example
You borrow $15,000 for 4 years at 8% APR with a $450 origination fee. Finance charge: $2,612 (interest) + $450 (fee) = $3,062 total. You repay $18,062 for a $15,000 loan.
A charge added to your account when you miss a payment deadline. Most credit cards charge $29-$41 per late payment, and many loans have similar penalties.
The fee itself hurts, but the real damage is to your credit score. A payment 30+ days late stays on your credit report for 7 years and can drop your score 60-110 points.
Example
Your credit card payment of $150 is due March 1. You pay on March 18. The bank charges a $39 late fee. If it's 30+ days late, it gets reported to credit bureaus and your 760 score drops to 670.
A federal law requiring lenders to clearly disclose loan terms — APR, finance charge, total payments, and payment schedule — before you sign. No hidden costs allowed.
TILA gives you the right to compare loan offers on equal terms. Lenders are required to show costs the same way, making it easier to find a lower-cost offer.
Example
Two lenders offer you a car loan. Lender A says '5.9% rate.' Lender B says '6.2% APR.' Under TILA, both are required to show APR — Lender A's true APR with fees is actually 6.8%, making Lender B cheaper.
Combining multiple debts into one single loan with one monthly payment, ideally at a lower interest rate. It simplifies repayment and can reduce total interest.
Consolidation is generally most useful when you get a lower rate than your existing debts. But it doesn't reduce what you owe — and extending the term can mean paying more total interest.
Example
You have: $5,000 at 22% (credit card), $3,000 at 18% (store card), $2,000 at 25% (payday loan). A $10,000 consolidation loan at 11% saves you ~$2,100 in interest over 3 years.
The percentage of your monthly gross income that goes toward paying debts. Lenders use it to judge whether you can afford another loan payment.
Most lenders want DTI below 36% for personal loans and below 43% for mortgages. Above that, you're considered overextended and likely to be denied.
Example
You earn $5,000/month gross. Your debts: $1,200 mortgage + $300 car + $200 student loans = $1,700/month. DTI = 34%. A new $400/month loan would push you to 42% — risky for lenders.
Want to learn more? Read our Financial Wellness Guides for in-depth explanations and practical advice.
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