VIVA Finance, Inc. is a direct personal loan lender founded in 2019 and headquartered in Atlanta, Georgia. The company specializes in affordable fixed-rate installment loans for borrowers who may not qualify with traditional lenders, approving applicants based on employment history rather than credit score alone.
VIVA Finance offers loans ranging from $300 to $10,000 with APRs between 11.99% and 35.99% — significantly lower than payday loan alternatives that can exceed 400% APR. Loan terms range from 5 months to 2 years, with no prepayment penalties, allowing borrowers to pay off their balance early without extra fees. The application process is streamlined and digital, with funding often available within one business day.
The company serves borrowers seeking debt consolidation, credit card refinancing, and funds for unexpected expenses. VIVA Finance reports payments to credit bureaus, which means on-time payments can help borrowers build or rebuild their credit over time.
With a 4.9/5.0 rating across 3,657 Google reviews and 4.5/5.0 on Trustpilot from over 1,000 reviews, VIVA Finance has built strong customer satisfaction. The company holds a BBB A+ rating and has been BBB-accredited since 2021. CEO Jack Markwalter founded the company in April 2019 with a focus on making personal loans accessible to underserved borrowers.
Customer service is available Monday through Thursday 8 AM to 8 PM and Friday 8 AM to 5 PM. Borrowers can apply online or call directly to discuss their options.