Southern First Bancshares, Inc. (NASDAQ: SFST) operates Southern First Bank, a regional bank founded on a relationship-first philosophy. The bank is headquartered in Greenville, South Carolina and maintains 13 locations throughout the Southeast, including branches in Atlanta, Charleston, Charlotte, Columbia, Greensboro, Greenville, Raleigh, and Summerville.
As of Q4 2025, the bank reported $4 billion in total assets and emphasized local ownership and leadership. Southern First offers comprehensive personal and business banking services including checking and savings accounts, online banking with mobile app access, personal service from dedicated banker teams, and loan products. The bank features digital tools like Zelle for peer-to-peer money transfers, online account management, and digital enrollment options.
Both personal and business customers can access online banking portals with username/password authentication and dedicated support lines (864-679-9000 for business, 877-679-9646 for personal accounts). The bank distinguishes itself through a stated "relationship-first" approach where each account comes with a dedicated team of bankers focused on understanding customer goals. The company emphasizes personal service and easy-to-use technology as core differentiators.
" The bank actively participates in community initiatives, receiving recognition from the Charleston Mayor for National Homeownership Month in June 2025. As a regional community bank, Southern First serves customers in growing Southeast markets. The relationship-driven model appeals to those seeking personalized banking rather than large national institutions.
However, with only 13 locations, geographic reach is limited compared to national banks. The bank's size and regional focus position it between large national banks and smaller community banks, offering both local decision-making and adequate resources.