Priority Bank operates as a traditional community bank serving customers in Arkansas, primarily in the Fayetteville, Ozark, and Prairie Grove areas. S. Government.
The bank offers a comprehensive suite of consumer and business financial products. On the consumer side, they provide multiple checking account options (including free Kasasa Cash Checking and Kasasa Cash Back Checking), personal savings accounts, money market accounts, certificates of deposit, and youth savings products. Their lending portfolio includes personal loans, auto loans, home mortgages, and credit cards.
For business customers, Priority Bank offers business checking and savings accounts, business money market accounts, business CDs, commercial real estate loans, small business loans, business lines of credit, and agriculture loans. Additional services include online and mobile banking, bill pay, mobile payments, identity theft protection through Kasasa Protect, insurance services, merchant card services, and cash management tools. Priority Bank differentiates itself through its Kasasa-branded rewards checking accounts, which allow customers to earn cash rewards and receive refunds on ATM withdrawal fees nationwide.
The bank also emphasizes accessibility (AudioEye-enabled website), provides insurance shopping tools promising savings of up to $500 on homeowner's and auto insurance, and markets its mortgage experience context to local customers. Their mobile banking platform and online account opening process represent modern digital conveniences. As a regional community bank, Priority Bank serves a specific geographic footprint rather than operating nationally.
While comprehensive in product offerings, customers should verify specific rates, terms, and product availability at their local branch. The bank's emphasis on local presence and personalized service appeals to community-focused banking, though this regional limitation may not suit customers requiring national branch access or those seeking the highest promotional rates available in the broader market.