No stored Google rating available.
Long Beach, CA's Primo Personal Loans at 2001 E Anaheim St provides quick personal and title loans to local residents.
Data compiled from public sources
Primo Personal Loans operates a storefront at 2001 E Anaheim St, Suite 100 in Long Beach, CA. The location serves Long Beach residents seeking personal loans and title loans with convenient access on the east side of the city. The store is open Monday through Friday from 7 AM to 8 PM, and Saturday and Sunday from 9 AM to 6 PM.
At this Long Beach location, Primo Personal Loans specializes in personal loans and title loans for customers who need quick funding. Whether you're facing an unexpected expense or need cash for a major purchase, the team at this CA branch can discuss your options. To learn about current rates, terms, and your eligibility, call +1 562-684-6173.
If you're in Long Beach and considering a personal or title loan, bring a valid photo ID, proof of income, and information about your vehicle if applying for a title loan. Primo Personal Loans focuses on quick, straightforward lending to help people access the funds they need. Visit the Anaheim St location during business hours to speak with staff about your specific situation.
Review lender profiles, APR ranges, fees, minimum-score fields, and funding-speed notes before deciding what to do next.
This is state-level context for Emergency Cash consumers in Long Beach, CA. It does not confirm that Primo Personal Loans or this specific location is licensed.
State regulator
California Department of Financial Protection and Innovation (DFPI)
Consumer protection
Status: Permitted
Rate context: $15 per $100 borrowed (equivalent to 459% APR on typical 14-day loan)
Amount context: $300
Term context: 31 days
Payday loans capped at $300 with maximum fee of $45 total. One loan at a time allowed. California uses the Statewide Payday Loan Database to prevent rollovers. Regulated under Cal. Fin. Code § 22250 et seq. Lenders must be licensed with DFPI.
Status: Permitted
Rate context: Governed by California Financing Law. Licensed lenders can exceed usury cap for loans under $10,000. AB 539 caps APR at 36% plus federal funds rate for loans $2,500-$10,000.
Installment loans regulated under Cal. Fin. Code § 22000 et seq. Installment Loan Law requires disclosure of finance charge, APR, payment schedule, and other terms. DFPI oversees licensing and enforcement.
Source: CreditDoc state-law summary and listed public regulator resources. Verify licensing directly with the listed state regulator before relying on a provider.
Primo Personal Loans offers 10 services including Express online personal loan applications, Free loan quote requests without credit impact, Loan amounts from $100 to $5,000, Online loan processing with verification, SSL and TSL secure transaction encryption, and 5 more.
Primo Personal Loans has profile signals associated with Consumers needing $100–$5,000 for emergency or immediate expenses, Borrowers seeking quick online applications without immediate FICO® score impact, People in states where Primo operates and meet underwriting criteria.
Key strengths: Loans available from $100 to $5,000, covering small emergency needs to moderate amounts; Online application with free quote request process; Fast turnaround with potential funding within two business days. Areas to consider: Website location page (Memphis) returns 404 error, indicating inconsistent or outdated web presence; No listed disclosure of interest rates, APRs, or specific fees on accessible site content.
In the Emergency Cash category, comparable providers include California Cash Advance, Cash Depot, Get Auto Car Title Loans Hawthrone CA. Each company has different strengths, so compare services, pricing, and consumer complaint records before deciding what to do next.
CreditDoc Profile Note
Primo Personal Loans is best suited for consumers needing quick access to modest cash amounts ($100–$5,000) for short-term emergencies who want to avoid immediate FICO® score impact. The major caveat is that the company provides virtually no listed information about actual interest rates, fees, or repayment terms on their accessible website, and the specific Memphis location referenced appears to be inactive or misconfigured.
California Cash Advance offers payday loans with provider-stated funding timing through physical locations in El Monte and Bellflower. Claims direct lending with no fees to verify and a simple application process.
Profile signals: Consumers with urgent expense research before payday who have no access to credit alternatives, Borrowers with established income (paycheck-dependent) seeking listed funding timing
Cash Depot Inc offers payday loans and auto title loans in California with fast provider-stated funding timing. They provide short-term cash advances to borrowers who may not qualify for traditional bank loans.
Profile signals: Borrowers with urgent expense research and poor credit history who cannot access traditional bank loans, California residents in Los Angeles or Hawthorne areas who prefer in-person service
Get Auto Car Title Loans provides short-term cash access loans secured by vehicle titles in Hawthorne, CA and throughout California, offering listed funding timing for emergency expenses.
Profile signals: Vehicle owners with poor or no credit history facing short-term cash access emergencies, Consumers who need $1,000+ quickly and have exhausted traditional lending options
Answer 3 quick questions to review category, service, and profile context.
1. What's your primary financial goal?
A plain-English breakdown of every credit score range — what each number actually means for your loans, cards, and daily life, plus exactly what to do about yours.
Read guide →A plain-English breakdown of what credit products, loans, and cards you can realistically get at every credit score level — from deep subprime to excellent.
Read guide →Learn exactly how to check your credit score for free using legitimate sources, understand the difference between soft and hard inquiries, and know your rights under federal law.
Read guide →New to credit and lending? Here are the key terms used on this page, explained in plain language with real-number examples.
The total yearly cost of borrowing money, including the interest rate plus any fees the lender charges. Think of it as the 'true price tag' on a loan.
Lenders are required to show APR by law (Truth in Lending Act) because the interest rate alone can hide fees. Comparing APR across lenders is the most reliable way to find the lower-cost loan.
Example
You borrow $10,000 at 6% interest for 3 years, but there's a $300 origination fee. The interest rate is 6%, but the APR is 6.9% because it includes that fee. You'd pay $304/month and $946 total in interest.
Interest calculated on both the original amount borrowed AND the interest that's already been added. It's 'interest on interest' — and it makes debt grow faster than you'd expect.
Credit cards and many loans use compound interest. If you only make minimum payments, compound interest is why a $3,000 balance can take 15 years to pay off.
Example
You owe $1,000 at 20% annual interest compounded monthly. After month 1 you owe $1,016.67. Month 2, interest is charged on $1,016.67 (not $1,000), so you owe $1,033.61. After 1 year without payments: $1,219.
A special APR calculation used for military servicemembers that includes ALL costs — fees, insurance, and add-ons — capped at 36% by federal law.
The Military Lending Act protects active-duty servicemembers and their families from high-cost lending. Any lender charging above 36% MAPR to military is breaking federal law.
Example
A payday lender charges a $15 fee per $100 borrowed for 2 weeks. For civilians, that's technically legal in some states. For military: that works out to 391% MAPR — illegal under the MLA.
The maximum interest rate a lender can legally charge in a particular state. Charging above this rate is called 'usury' and is illegal.
Usury laws are your main legal protection against predatory interest rates. But beware: some states have weak or no usury caps, and federal banks can sometimes override state limits.
Example
New York caps interest at 16% for most consumer loans (25% is criminal usury). If a lender tries to charge you 30% in NY, that loan is unenforceable — you could fight it in court.
An asset you pledge to the lender as security for a loan. If you stop paying, the lender can seize and sell that asset to recover their money.
Secured loans (with collateral) have lower interest rates because the lender has less risk. But you could lose your home, car, or savings if you default.
Example
A mortgage uses your house as collateral. A car loan uses your vehicle. A title loan uses your car title. If you miss payments, the lender can foreclose or repossess.
A charge added to your account when you miss a payment deadline. Most credit cards charge $29-$41 per late payment, and many loans have similar penalties.
The fee itself hurts, but the real damage is to your credit score. A payment 30+ days late stays on your credit report for 7 years and can drop your score 60-110 points.
Example
Your credit card payment of $150 is due March 1. You pay on March 18. The bank charges a $39 late fee. If it's 30+ days late, it gets reported to credit bureaus and your 760 score drops to 670.
A fee your bank charges when a payment bounces because there isn't enough money in your account. Also called a 'bounced check fee' or 'returned payment fee.'
NSF fees hit you twice — your bank charges you AND the company you were trying to pay may charge their own returned payment fee. That's $50-70 for one missed payment.
Example
Your auto-pay tries to pull $350 for rent, but you only have $280 in checking. Your bank charges $35 NSF fee. Your landlord charges $25 returned payment fee. Total damage: $60 in fees.
The practice of charging interest rates higher than what the law allows. Usury laws set state-specific caps on how much lenders can charge.
If a lender charges usurious rates, the loan may be void, penalties can be reduced, or you may be entitled to damages. Know your state's limits.
Example
Your state caps consumer loans at 24% APR. An online lender charges you 36%. That loan may be unenforceable, and you may only be required to repay the principal — no interest or fees.
Using your credit card to get cash from an ATM or bank. It's one of the most expensive ways to borrow — higher interest rate, immediate interest accrual (no grace period), and an upfront fee.
Cash advances are a repeat-borrowing risk: 25-30% APR with no grace period plus a 3-5% fee. Interest starts the second you withdraw, not at the end of the billing cycle.
Example
You take a $500 cash advance. Fee: $25 (5%). Interest: 28% APR starting immediately. After 30 days, you owe $536.67. After 6 months of minimum payments, you've paid $85 in interest on $500.
Want to learn more? Read our Financial Wellness Guides for in-depth explanations and practical advice.
Affiliate Disclosure: CreditDoc may earn a commission when you click links to Primo Personal Loans and other services. These commissions help us maintain our free research. Compensation does not determine whether a provider can be covered; visible star ratings use stored Google review ratings when available. Learn more.