Afterpay is a buy now, pay later platform owned by Block, Inc. (formerly Square), serving over 20 million active US customers and 100,000+ merchants. Founded in 2014 in Australia, Afterpay was acquired by Block in 2022 for $29 billion.
Afterpay's core product splits purchases into 4 interest-free payments made every two weeks. There's eligibility claim to verify for most transactions, making it accessible to consumers with limited or poor credit. The first payment is due at checkout, with the remaining three auto-debited from your debit card or bank account.
Afterpay makes money from merchant fees (retailers pay Afterpay a percentage of each sale) rather than consumer interest, which is why the service is free for consumers who pay on time. Late payments incur capped fees ($8 per missed payment, maximum $32 total per order).
The Afterpay app includes an in-store payment option (via Apple Pay/Google Pay), a discovery feed for deals and trending products, and spending limits that adjust based on your payment history — responsible users get access to higher purchase limits over time.