Mike Koran founded Primary Residential Mortgage, Inc. as a mortgage lending practice built on 20+ years of industry experience and over $1 billion in funded loan volume. Operating as a San Francisco-based loan officer, Koran has developed a reputation for serving homebuyers and homeowners who were previously underserved or rejected by traditional banks. His background in operations and leadership informs his approach to loan origination beyond rate-quoting.
The company offers home purchase loans, refinance solutions, and pre-approval services across six states (California, Washington, Nevada, Texas, Florida, and Ohio). A key specialty is California's Dream For All down payment assistance program, which provides qualified first-time, first-generation homebuyers up to 20% of purchase price (max $150,000) as a shared appreciation loan with zero interest and no monthly payments—only repayment required upon sale or refinance. The company emphasizes problem-solving for complex loan scenarios and tight escrow closings.
Koran's competitive differentiation centers on responsiveness, transparency, and willingness to work with non-traditional borrowers. Client testimonials highlight his team's step-by-step guidance, proactive communication with seller agents to demonstrate financial strength, and sustained relationships (one client worked with him for nearly 10 years). The company maintains a 5.0-star rating across 150+ combined Google and Yelp reviews. His marketing positions him as an advocate who "treats your loan like it actually matters" rather than a transactional lender.
The primary caveat is that this is a single loan officer's practice within a larger company, not a nationwide mortgage platform. Services are geographically limited to six states. Like all mortgage lenders, approval depends on creditworthiness, income verification, and property appraisal. The website lacks specific rate quotes, loan term details, or fee transparency—standard practice in mortgage lending but requires direct contact for pricing.