New American Funding (NAF) is a residential mortgage lender operating under the domain newamericanfunding.com. The company positions itself as a modernized alternative to traditional mortgage processes, emphasizing transparency, streamlined operations, and long-term customer relationships. NAF originates mortgages for home purchases and refinancing across multiple loan programs.
NAF's core offerings include traditional mortgage loans for home purchase and refinancing, pre-approval services, mortgage calculators to estimate borrowing capacity, and a proprietary cash-offer program called NAF Cash designed to help buyers make competitive all-cash offers in multiple-offer situations. The company also provides NAF Concierge, a complimentary service that handles post-closing logistics including utility setup, home security system installation, and home insurance coordination. Loan officers are available by location and branch for personalized consultation.
NAF differentiates itself through in-house loan servicing—the company services approximately 80% of loans it is eligible to service, meaning customers interact with NAF throughout the life of their loan rather than having their mortgage sold to a servicer. The company emphasizes a "stress-free" mortgage experience and markets itself as having modernized the traditionally cumbersome mortgage process. Customer testimonials highlight responsiveness, proactive communication, and staff expertise in guiding borrowers through closing.
Based on available website information, NAF operates as a legitimate mortgage lender with strong customer ratings (4.9/5 from 406,020 reviews). However, no information is provided regarding pricing, APR ranges, credit requirements, loan limits, geographic availability, or regulatory licensing details. The company's website does not disclose fees, processing timelines, or specific loan products beyond purchase and refinance categories.