First Choice Lending Services, LLC is a mortgage broker headquartered in Knoxville, Tennessee, serving homebuyers and refinancers across Tennessee, Kentucky, and Georgia. The company positions itself as an alternative to traditional banks by offering customized mortgage solutions rather than standardized loan packages, with a stated focus on building long-term customer relationships across multiple loan transactions. Their business model leverages technology and internet connectivity to access current market information and help borrowers secure competitive rates on home purchases and refinances.
0-star Google rating and has generated customer testimonials praising loan officer responsiveness, coordination with real estate agents and title companies, and efficient closing processes. However, as a mortgage broker rather than a direct lender, First Choice Lending Services acts as an intermediary connecting borrowers with funding sources. The company's service area is limited to three states, and their marketing materials include the claim that "75% of all homes qualify for 100% loan with absolutely no down payment," which is not universally accurate and may oversimplify qualification criteria.
Customer reviews are positive but limited in volume on public platforms. The company appears operationally sound with professional staff, though they maintain minimal public transparency regarding fees, loan programs, or specific products offered beyond generic purchase and refinance categories.