Cash Flow Partners operates as a virtual cash flow broker serving mortgage brokers and financial service professionals. Founded by Phillip, a finance professional with over 10 years of experience in cash flow funding and qualifications from Harvard Business School, the company addresses a specific market gap: brokers who want to offer business lending to their clients but lack the resources, experience context, or infrastructure to do so independently.
The company provides a fully managed, white-label business lending solution. Their service encompasses lender accreditations, deal flow management, system setup, multi-channel marketing, and customer inquiry handling. Brokers maintain full operational control through their own brand while Cash Flow Partners handles the backend complexity of connecting clients with a curated panel of business lenders. The platform operates on a digital onboarding process including partner agreements and NDAs to protect both parties.
Cash Flow Partners distinguishes itself through explicit customer ownership retention, equal revenue sharing on both new and repeat loans, and the option to transition to a dedicated in-house broker after 12 months. Unlike traditional lending partnerships that might risk client poaching or loss of relationship control, Cash Flow Partners contractually stated terms brokers maintain their customer relationships while expanding service offerings. Their marketing support is described as "bespoke" and tailored to individual broker needs rather than one-size-fits-all.
However, the company shows limited public transparency about specific lender panel details, loan terms, APR ranges, or geographical service areas. The website focuses heavily on the partnership profile context rather than concrete product specifications. As of the available information, they appear to primarily target mortgage and finance brokers as partners rather than direct consumers, making them a B2B intermediary rather than a direct lender.