What a Merchant Cash Advance Actually Is (and Why Calling It a "Loan" Matters)
A merchant cash advance is not technically a loan. An MCA provider purchases a share of your future credit card or debit card sales at a discount, then collects repayment by taking a fixed percentage of your daily card transactions until the total is repaid.
This distinction is not just semantic -- it has real consequences for your legal protections. Because MCAs are structured as commercial purchase agreements rather than loans, they generally fall outside the Truth in Lending Act (TILA) and state usury laws that cap interest rates on traditional lending. The Consumer Financial Protection Bureau (CFPB) has noted this regulatory gap in multiple reports, and several states have moved to close it with new disclosure requirements.
Here is how the basic structure works:
| Term | What It Means |
|---|---|
| Advance amount | The lump sum you receive upfront |
| Factor rate | A multiplier (typically 1.1 to 1.5) applied to the advance to determine total repayment |
| Holdback percentage | The share of daily card sales withheld (usually 10% to 20%) |
| Retrieval rate | How the provider collects -- daily ACH debits or split card processing |
A $50,000 advance with a 1.35 factor rate means you repay $67,500 total. That $17,500 cost looks manageable until you realize repayment may take only 4 to 8 months, pushing the effective annual percentage rate well above 60% and sometimes past 200%.