Even though soft inquiries do not hurt your score, there are situations where you should pay attention to them.
Unfamiliar soft inquiries could signal identity issues. If you see a soft pull from a company you do not recognize, it could be a legitimate pre-screening — or it could indicate that your personal information is circulating in places you did not expect. While a soft inquiry alone cannot damage your credit, it may be an early warning sign that someone is gathering information about you.
Under the FCRA, you can opt out of pre-screened offers by calling 1-888-5-OPT-OUT (1-888-567-8688) or visiting OptOutPrescreen.com. This stops most unsolicited soft inquiries from lenders who are marketing to you. You can opt out for five years or permanently.
Excessive soft inquiries from account reviews might indicate your existing creditors are monitoring you more closely. Creditors periodically review your file to decide whether to adjust your credit limit, change your interest rate, or flag your account for risk. A sudden increase in account review inquiries is not inherently bad, but it can reflect broader credit market tightening.
Insurance-related soft pulls are worth understanding because some states allow insurers to use credit-based insurance scores when setting premiums. The inquiry itself does not affect your credit score, but the information gathered can influence what you pay for auto or homeowners insurance. California, Hawaii, Maryland, Massachusetts, Michigan, and Oregon restrict or prohibit this practice to varying degrees.
The bottom line: soft inquiries do not hurt your score, but they are worth reviewing periodically to ensure nothing unexpected is happening on your report.