Lenders use several data points to calculate the risk of lending to your startup. By understanding these factors, you can take steps to present your business in the best possible light.
For a startup, your personal credit score is paramount. Since the business has no credit history of its own, lenders will use your personal financial responsibility as a proxy. A higher FICO Score or VantageScore suggests you are a reliable borrower, which reduces the lender's risk. Most lenders will want to see a strong credit history for their better-rate products, though some alternative lenders may work with borrowers with less-than-perfect credit at a much higher cost.
2. The Type of Loan and Lender
As described above, the loan product itself is a primary driver of cost. An SBA-backed loan has a lower interest rate because the government guarantees a portion of the loan, reducing the lender's potential loss if you default. In contrast, an unsecured online loan carries more risk for the lender, who passes that risk onto you via a higher APR.
3. Collateral (Secured vs. Unsecured Loans)
Collateral is an asset you pledge to the lender, which they can seize if you fail to repay the loan. This could be real estate, equipment, or inventory. A loan secured by collateral is far less risky for a lender, which almost always results in a lower interest rate. Unsecured loans, which require no collateral, are riskier and therefore more expensive.
4. Your Business Plan and Financial Projections
A detailed, well-researched business plan is not just a formality. It’s your primary tool for convincing a lender that you have a viable path to profitability and can generate enough cash flow to make loan payments. Strong financial projections, based on sound market research, show that you've done your homework and understand the financial needs of your business.
5. Your Down Payment or "Skin in the Game"
Lenders want to see that you are personally invested in the success of your startup. A significant down payment or evidence of your own capital investment demonstrates your commitment and shares the financial risk. This can make lenders more comfortable and may help you secure a better rate.