The most confusing aspect of a merchant cash advance is its cost, which is expressed as a factor rate, not an APR. A factor rate is a simple multiplier applied to the advance amount to determine the total payback. While this seems straightforward, it can hide the true cost because it doesn't account for the repayment time.
A traditional loan's APR represents the annualized cost of borrowing, providing a standardized way to compare different credit products. Because MCAs are often repaid in under a year, their equivalent APRs can be astronomical. The shorter the repayment period, the higher the effective APR for the same factor rate.
To properly evaluate the cost, a business owner would need to project their sales to estimate a repayment term and then perform a complex calculation to find an approximate APR. This is a significant burden placed on the borrower, in stark contrast to the federally mandated transparency required for traditional loans. As the Federal Trade Commission (FTC) has noted, these high costs are often not transparently disclosed, making it extremely difficult for business owners to accurately compare an MCA offer to other financing options like business loans. The lack of a standardized APR disclosure is a direct consequence of an MCA not being legally defined as a loan.