LA Cash for Gold buys precious metals and certified coins in the Pasadena area, offering 75-90% of spot price for gold, silver, and platinum jewelry and collectibles.
Editorially reviewed by Harvey Brooks
LA Cash for Gold™ was founded in 2007 after the founders identified a gap in the precious metals buying market, specifically the lack of transparency and fair pricing for individuals selling gold, silver, and platinum locally. The company is based in Pasadena, California, and operates on an appointment-only basis, serving the Los Angeles area. The founders recognized that most precious metals buyers offered customers only 20-50% of New York spot prices, which they viewed as exploitative.
LA Cash for Gold specializes in buying jewelry, coins, and precious metals directly from consumers. Their services include real-time price charts for gold (10K through 24K), silver (multiple purity levels), and platinum (multiple alloys). They display live spot prices updated hourly and offer transparent pricing calculations through an external calculator tool. The company specifically buys NGC and PCGS certified coins and pays based on each coin's mintage and condition. They also buy uncertified jewelry with examples shown for wedding bands, bracelets, and necklaces.
The company differentiates itself through claimed transparency, advertising that they show customers 100% of the spot precious metals trading price and offer substantially higher payouts (75-90% of spot) compared to industry averages. They maintain a dynamic price chart accessible on their website and use National Gold Market Corporation's real-time data. Their appointment-only model suggests a more personalized, curated approach rather than walk-in pawn shop operations.
However, potential sellers should note several limitations: The website contains placeholder testimonials with generic Lorem ipsum text, which raises questions about authenticity and professionalism. While they claim exceptional payout percentages, there is no independent verification of these claims. The appointment-only requirement creates friction compared to competitors. Additionally, the website lacks information about fees, identification requirements, valuation methodology transparency, or customer recourse policies.
Yes. CASH FOR GOLD is a registered company headquartered in 3401 W Slauson Ave, Los Angeles, CA 90043. They hold a NR rating with the Better Business Bureau.
CreditDoc Diagnosis
LA Cash for Gold is best for Los Angeles-area residents with precious metals or certified coins who prefer in-person transactions and want transparent pricing displays. However, the unverified payout claims (75-90% of spot) combined with placeholder testimonials should prompt caution—prospective sellers should verify quoted prices independently before committing to a sale.
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