AWA Financial Services, LLC logo

AWA Financial Services, LLC in Dearborn, MI

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AWA Financial Services provides accounting, bookkeeping, and financial planning services for small businesses and individuals, offering flexible pricing based on transaction volume.

Data compiled from public sources

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AWA Financial Services, LLC Review

AWA Financial Services, LLC is a small accounting and bookkeeping firm focused on serving small business owners and individuals throughout the US. The company was founded to help business owners delegate tedious accounting tasks so they could focus on core operations. The firm specializes in day-to-day bookkeeping, accounting cleanup and catch-up work, financial analysis, and consulting services across multiple accounting software platforms including QuickBooks Online, QuickBooks Desktop, Xero, ADP, Gusto, Paylocity, and Paycor.

Their service model is transaction-volume-based, allowing businesses to scale services as they grow. AWA Financial Services distinguishes itself through listed, publicly-posted pricing tiers rather than fees to verify, flexible engagement models (ongoing monthly bookkeeping, one-time cleanup, or standalone reconciliation), and clear documentation of what impacts final pricing. The company offers both hourly and flat-fee cleanup options depending on project scope clarity.

However, potential customers should note that this is a professional accounting services firm—not a lender or credit provider—making the "business-loans" categorization fundamentally inaccurate. The company appears to be a legitimate service provider based on their detailed pricing transparency and clear service descriptions, though online reviews, company size, and credentials are not disclosed on the website.

Services & Features

Accounting cleanup and catch-up services (one-time projects)
Accounts receivable/payable (AR/AP) management
Balance Sheet and Profit & Loss report generation
Bank and credit card account reconciliation
Chart of accounts cleanup
Day-to-day monthly bookkeeping with monthly reconciliation and Profit & Loss reporting
Financial analysis and consulting (budgeting, cash flow management, business performance)
Multi-entity bookkeeping
Payroll support services
Standalone monthly reconciliation and financial statement delivery
Tax-ready financial statement preparation
Transaction categorization and uncategorized transaction cleanup

Feature Checklist

Mobile App
Online Portal
Score Tracking
Credit Education
Personal Advisor
Identity Theft Protection

Pros & Cons

Pros

  • listed, publicly-posted pricing with clear tiers ($300-$800+/month for ongoing services, $50-$75/hour or flat-fee for cleanup)
  • Flexible service models including full ongoing bookkeeping, standalone monthly reconciliation, or one-time cleanup projects
  • experience context across 6+ major accounting software platforms (QuickBooks, Xero, ADP, Gusto, Paylocity, Paycor)
  • Clear pricing impact disclosure explaining how account volume, record condition, and complexity affect final cost
  • Tiered cleanup options (light/moderate/heavy) for businesses with varying levels of accounting disorganization
  • Industry-specific reporting capability mentioned for e-commerce, real estate, and nonprofits
  • Initial file review process to confirm scope before providing firm cleanup quotes

Cons

  • Miscategorized as 'business-loans' when the company actually provides accounting services, not financing—no loans or credit products offered
  • No website disclosure of company credentials, certifications, years in business, team size, or relevant qualifications
  • Pricing begins at $300/month minimum (Starter plan), which may exceed budgets for solopreneurs with minimal transactions
  • Website contains minimal company background; 'About Me' page content is not provided, raising transparency items to verify
  • No customer testimonials, reviews, or case studies visible on website to verify service quality

State Consumer Finance Context

This is state-level context for Business Loans consumers in Dearborn, MI. It does not confirm that AWA Financial Services, LLC or this specific location is licensed.

State regulator

Michigan Department of Insurance and Financial Services

Consumer protection

Michigan Attorney General Consumer Protection Division

Personal loan rules in Michigan

Status: Permitted

Rate context: 25% APR for consumer loans (MCL 445.851 et seq.)

Personal loans by licensed consumer lenders are capped at 25% APR under Michigan's consumer loan law. Unlicensed lenders may be subject to different rules. The Department of Insurance and Financial Services licenses and regulates consumer lenders.

Installment loan rules in Michigan

Status: Permitted

Rate context: 25% APR cap applies to consumer installment loans under MCL 445.851 et seq.

Installment loans made by licensed consumer lenders are subject to the 25% APR usury cap. Terms, payment schedules, and financing charges must comply with the Michigan Consumer Loan Act and rules promulgated by DIFS.

Key state rules to check

  • Payday loans (deferred presentment) capped at $600 with tiered fees: 15% first $100, 14% on $100-$200, 13% on $200-$300, etc.
  • Maximum loan term is 31 days; rollovers prohibited.
  • Borrowers limited to one payday loan at a time.

Source: CreditDoc state-law summary and listed public regulator resources. Verify licensing directly with the listed state regulator before relying on a provider.

Frequently Asked Questions

What services does AWA Financial Services, LLC offer?

AWA Financial Services, LLC offers 12 services including Day-to-day monthly bookkeeping with monthly reconciliation and Profit & Loss reporting, Bank and credit card account reconciliation, Transaction categorization and uncategorized transaction cleanup, Accounting cleanup and catch-up services (one-time projects), Chart of accounts cleanup, and 7 more.

What profile signals are listed for AWA Financial Services, LLC?

AWA Financial Services, LLC has profile signals associated with Small business owners with 100-600 monthly transactions who want to outsource bookkeeping and focus on growth, Businesses with disorganized books needing one-time accounting cleanup or catch-up work, Companies using QuickBooks, Xero, or payroll platforms (ADP, Gusto, Paylocity) seeking listed support.

What are the strengths and weaknesses of AWA Financial Services, LLC?

Key strengths: listed, publicly-posted pricing with clear tiers ($300-$800+/month for ongoing services, $50-$75/hour or flat-fee for cleanup); Flexible service models including full ongoing bookkeeping, standalone monthly reconciliation, or one-time cleanup projects; experience context across 6+ major accounting software platforms (QuickBooks, Xero, ADP, Gusto, Paylocity, Paycor). Areas to consider: Miscategorized as 'business-loans' when the company actually provides accounting services, not financing—no loans or credit products offered; No website disclosure of company credentials, certifications, years in business, team size, or relevant qualifications.

How does AWA Financial Services, LLC compare to similar companies?

In the Business Loans category, comparable providers include Accompany Capital, Capdeck Business Loans, Motor City Match. Each company has different strengths, so compare services, pricing, and consumer complaint records before deciding what to do next.

Quick Facts

Headquarters
3200 Greenfield Rd #300, Dearborn, MI 48120
BBB Accredited
No
Visit AWA Financial Services, LLC

CreditDoc Profile Note

Research Note on AWA Financial Services, LLC

AWA Financial Services is profile signals for small business owners earning $50K-$250K annually who need accurate bookkeeping but lack internal accounting capacity, want to outsource tedious data entry, or need one-time cleanup of disorganized records. The critical caveat is that this is not a lender or credit provider—it is a pure accounting services firm, making the 'business-loans' categorization factually incorrect; it should be recategorized as professional services or a general business service provider.

Profile Signals

  • Small business owners with 100-600 monthly transactions who want to outsource bookkeeping and focus on growth
  • Businesses with disorganized books needing one-time accounting cleanup or catch-up work
  • Companies using QuickBooks, Xero, or payroll platforms (ADP, Gusto, Paylocity) seeking listed support
Updated 2026-05-08

Similar Companies

Accompany Capital logo

Accompany Capital

Accompany Capital is a New York-based CDFI providing affordable small business loans, financial training, and capacity-building services to underserved entrepreneurs, refugees, and women business owners for over 20 years.

4.5/5

Google rating from 16 reviews

BBB: NR

Profile signals: Immigrant and refugee entrepreneurs in New York seeking affordable business loans with cultural competency and business training support, Women small business owners in New York who want targeted financing and networking with other female entrepreneurs

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Capdeck Business Loans logo

Capdeck Business Loans

Capdeck Business Loans Detroit, Michigan — Capdeck provides small business funding through term loans, lines of credit, merchant cash advances, SBA loan...

BBB: NR

Profile signals: Small business owners seeking fast capital without extensive documentation, Businesses with recurring credit card sales looking for merchant cash advances

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Motor City Match logo

Motor City Match

Motor City Match provides grants, technical assistance, and facilitated lending to Detroit entrepreneurs from business planning through launch and expansion.

BBB: NR

Profile signals: Early-stage Detroit entrepreneurs with business ideas seeking free planning assistance and grant funding rather than debt, Minority-owned and women-owned business founders in Detroit with limited access to traditional small business financing

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Compare Your Needs With AWA Financial Services, LLC

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Quick Summary

  • AWA Financial Services, LLC is listed as a Business Loans provider in Dearborn, MI on CreditDoc.
  • Use this page to check contact details, location, listed services, review signals, FAQs, and similar providers before deciding what to do next.
  • If you need a loan, account, installment option, credit help, or debt support, start with the fit quiz and compare alternatives before contacting a provider.
  • For broader context, continue into the free Credit Fundamentals course or a relevant financial wellness guide.

Next Steps

Find contact or location Check phone, address, map, and website availability. Check specific services See whether the provider lists the help you need. Review fit context Use the quiz to compare category, service, and public-rating fields. Compare alternatives Review similar providers before making contact. Improve your position What Your Credit Score Actually Means: Number-by-Number Breakdown Learn the basics Start the free Credit Fundamentals course.

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Financial Terms Explained (7 terms)

New to credit and lending? Here are the key terms used on this page, explained in plain language with real-number examples.

Interest & Rates

APR — Annual Percentage Rate

The total yearly cost of borrowing money, including the interest rate plus any fees the lender charges. Think of it as the 'true price tag' on a loan.

Why it matters

Lenders are required to show APR by law (Truth in Lending Act) because the interest rate alone can hide fees. Comparing APR across lenders is the most reliable way to find the lower-cost loan.

Example

You borrow $10,000 at 6% interest for 3 years, but there's a $300 origination fee. The interest rate is 6%, but the APR is 6.9% because it includes that fee. You'd pay $304/month and $946 total in interest.

Interest Rate

The percentage a lender charges you for borrowing their money, calculated on the amount you still owe. It's the lender's profit for taking the risk of lending to you.

Why it matters

Even a 1% difference in interest rate can cost you thousands over a loan's life. Lower rates mean less money out of your pocket.

Example

On a $20,000 car loan for 5 years: at 5% you pay $2,645 in interest. At 8% you pay $4,332. That 3% difference costs you $1,687 extra.

How Loans Work

Cosigner — Loan Cosigner

A person who agrees to repay your loan if you can't. They're equally responsible for the debt, and their credit is affected by your payment behavior.

Why it matters

Cosigning helps people with thin credit get approved or get better rates. But it's a huge risk for the cosigner — they're on the hook for the full amount if you default.

Example

A parent cosigns their child's $30,000 student loan. The child stops paying after 6 months. The parent is now legally required to make the payments or face collections, lawsuits, and credit damage.

Loan Term (Tenor) — Loan Term / Tenor

How long you have to repay the loan, measured in months or years. A shorter term means higher monthly payments but less total interest paid.

Why it matters

Longer terms feel more affordable monthly but cost much more overall. A 30-year mortgage costs almost double in interest compared to a 15-year mortgage on the same amount.

Example

Borrowing $200,000 at 6.5%: A 15-year term costs $1,742/month ($113,561 total interest). A 30-year term costs $1,264/month ($255,088 total interest). You save $141,527 with the shorter term.

Origination Fee — Loan Origination Fee

A one-time fee the lender charges to process and set up your loan. It covers their costs for underwriting, verifying your information, and preparing paperwork.

Why it matters

Origination fees are usually 1-8% of the loan amount and are often deducted from your loan proceeds — so you receive less than you borrowed.

Example

You're approved for a $10,000 personal loan with a 5% origination fee. The lender deducts $500 upfront, so you receive $9,500 in your bank account but owe $10,000 plus interest.

Principal — Loan Principal

The original amount of money you borrowed, before any interest or fees are added. It's the 'real' amount of your debt.

Why it matters

Your interest is calculated on the principal. Paying extra toward principal (not just interest) is the one route to reduce your total cost and pay off a loan early.

Example

You borrow $25,000 for a car. That $25,000 is your principal. Your first payment of $450 might split as $150 toward interest and $300 toward principal, bringing your balance to $24,700.

Underwriting — Loan Underwriting

The process where a lender evaluates your finances — income, debts, credit history, assets — to decide whether to approve your loan and at what rate.

Why it matters

Understanding what underwriters look for helps you prepare a stronger application. They check your DTI ratio, employment stability, credit score, and the asset's value.

Example

You apply for a mortgage. The underwriter reviews your pay stubs (income), bank statements (savings), credit report (history), and orders an appraisal (home value). This takes 2-4 weeks.

Want to learn more? Read our Financial Wellness Guides for in-depth explanations and practical advice.

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