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AWA Financial Services, LLC in Dearborn, MI
AWA Financial Services provides accounting, bookkeeping, and financial planning services for small businesses and individuals, offering flexible pricing based on transaction volume.
Data compiled from public sources · Rating from CreditDoc methodology
AWA Financial Services, LLC Review
AWA Financial Services, LLC is a small accounting and bookkeeping firm focused on serving small business owners and individuals throughout the US. The company was founded to help business owners delegate tedious accounting tasks so they could focus on core operations. The firm specializes in day-to-day bookkeeping, accounting cleanup and catch-up work, financial analysis, and consulting services across multiple accounting software platforms including QuickBooks Online, QuickBooks Desktop, Xero, ADP, Gusto, Paylocity, and Paycor.
Their service model is transaction-volume-based, allowing businesses to scale services as they grow. AWA Financial Services distinguishes itself through transparent, publicly-posted pricing tiers rather than hidden fees, flexible engagement models (ongoing monthly bookkeeping, one-time cleanup, or standalone reconciliation), and clear documentation of what impacts final pricing. The company offers both hourly and flat-fee cleanup options depending on project scope clarity.
However, potential customers should note that this is a professional accounting services firm—not a lender or credit provider—making the "business-loans" categorization fundamentally inaccurate. The company appears to be a legitimate service provider based on their detailed pricing transparency and clear service descriptions, though online reviews, company size, and credentials are not disclosed on the website.
Services & Features
Accounting cleanup and catch-up services (one-time projects)
Accounts receivable/payable (AR/AP) management
Balance Sheet and Profit & Loss report generation
Bank and credit card account reconciliation
Chart of accounts cleanup
Day-to-day monthly bookkeeping with monthly reconciliation and Profit & Loss reporting
Financial analysis and consulting (budgeting, cash flow management, business performance)
Multi-entity bookkeeping
Payroll support services
Standalone monthly reconciliation and financial statement delivery
Tax-ready financial statement preparation
Transaction categorization and uncategorized transaction cleanup
Feature Checklist
Mobile App
Online Portal
Score Tracking
Credit Education
Personal Advisor
Identity Theft Protection
Pros & Cons
Pros
- Transparent, publicly-posted pricing with clear tiers ($300-$800+/month for ongoing services, $50-$75/hour or flat-fee for cleanup)
- Flexible service models including full ongoing bookkeeping, standalone monthly reconciliation, or one-time cleanup projects
- Expertise across 6+ major accounting software platforms (QuickBooks, Xero, ADP, Gusto, Paylocity, Paycor)
- Clear pricing impact disclosure explaining how account volume, record condition, and complexity affect final cost
- Tiered cleanup options (light/moderate/heavy) for businesses with varying levels of accounting disorganization
- Industry-specific reporting capability mentioned for e-commerce, real estate, and nonprofits
- Initial file review process to confirm scope before providing firm cleanup quotes
Cons
- Miscategorized as 'business-loans' when the company actually provides accounting services, not financing—no loans or credit products offered
- No website disclosure of company credentials, certifications, years in business, team size, or relevant qualifications
- Pricing begins at $300/month minimum (Starter plan), which may exceed budgets for solopreneurs with minimal transactions
- Website contains minimal company background; 'About Me' page content is not provided, raising transparency concerns
- No customer testimonials, reviews, or case studies visible on website to verify service quality
Rating Breakdown
Value 5.0
Effectiveness 3.0
Customer Service 3.7
Transparency 3.5
Ease of Use 3.9
Frequently Asked Questions
Is AWA Financial Services, LLC legitimate?
Yes. AWA Financial Services, LLC is a registered company, headquartered in 3200 Greenfield Rd #300, Dearborn, MI 48120.
Quick Facts
- Headquarters
- 3200 Greenfield Rd #300, Dearborn, MI 48120
- BBB Accredited
- No
- Starting Price
- Contact provider
- Setup Fee
- None
- Money-Back Guarantee
- No
CreditDoc Diagnosis
Doctor's Verdict on AWA Financial Services, LLC
AWA Financial Services is best for small business owners earning $50K-$250K annually who need accurate bookkeeping but lack internal accounting capacity, want to outsource tedious data entry, or need one-time cleanup of disorganized records. The critical caveat is that this is not a lender or credit provider—it is a pure accounting services firm, making the 'business-loans' categorization factually incorrect; it should be recategorized as professional services or a general business service provider.
Best For
- Small business owners with 100-600 monthly transactions who want to outsource bookkeeping and focus on growth
- Businesses with disorganized books needing one-time accounting cleanup or catch-up work
- Companies using QuickBooks, Xero, or payroll platforms (ADP, Gusto, Paylocity) seeking specialized support
Updated 2026-04-29
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Read guide →Financial Terms Explained (7 terms)
New to credit and lending? Here are the key terms used on this page, explained in plain language with real-number examples.
Interest & Rates
APR — Annual Percentage Rate
The total yearly cost of borrowing money, including the interest rate plus any fees the lender charges. Think of it as the 'true price tag' on a loan.
Why it matters
Lenders must show APR by law (Truth in Lending Act) because the interest rate alone can hide fees. Comparing APR across lenders is the most reliable way to find the cheapest loan.
Example
You borrow $10,000 at 6% interest for 3 years, but there's a $300 origination fee. The interest rate is 6%, but the APR is 6.9% because it includes that fee. You'd pay $304/month and $946 total in interest.
Interest Rate
The percentage a lender charges you for borrowing their money, calculated on the amount you still owe. It's the lender's profit for taking the risk of lending to you.
Why it matters
Even a 1% difference in interest rate can cost you thousands over a loan's life. Lower rates mean less money out of your pocket.
Example
On a $20,000 car loan for 5 years: at 5% you pay $2,645 in interest. At 8% you pay $4,332. That 3% difference costs you $1,687 extra.
How Loans Work
Cosigner — Loan Cosigner
A person who agrees to repay your loan if you can't. They're equally responsible for the debt, and their credit is affected by your payment behavior.
Why it matters
Cosigning helps people with thin credit get approved or get better rates. But it's a huge risk for the cosigner — they're on the hook for the full amount if you default.
Example
A parent cosigns their child's $30,000 student loan. The child stops paying after 6 months. The parent is now legally required to make the payments or face collections, lawsuits, and credit damage.
Loan Term (Tenor) — Loan Term / Tenor
How long you have to repay the loan, measured in months or years. A shorter term means higher monthly payments but less total interest paid.
Why it matters
Longer terms feel more affordable monthly but cost much more overall. A 30-year mortgage costs almost double in interest compared to a 15-year mortgage on the same amount.
Example
Borrowing $200,000 at 6.5%: A 15-year term costs $1,742/month ($113,561 total interest). A 30-year term costs $1,264/month ($255,088 total interest). You save $141,527 with the shorter term.
Origination Fee — Loan Origination Fee
A one-time fee the lender charges to process and set up your loan. It covers their costs for underwriting, verifying your information, and preparing paperwork.
Why it matters
Origination fees are usually 1-8% of the loan amount and are often deducted from your loan proceeds — so you receive less than you borrowed.
Example
You're approved for a $10,000 personal loan with a 5% origination fee. The lender deducts $500 upfront, so you receive $9,500 in your bank account but owe $10,000 plus interest.
Principal — Loan Principal
The original amount of money you borrowed, before any interest or fees are added. It's the 'real' amount of your debt.
Why it matters
Your interest is calculated on the principal. Paying extra toward principal (not just interest) is the fastest way to reduce your total cost and pay off a loan early.
Example
You borrow $25,000 for a car. That $25,000 is your principal. Your first payment of $450 might split as $150 toward interest and $300 toward principal, bringing your balance to $24,700.
Underwriting — Loan Underwriting
The process where a lender evaluates your finances — income, debts, credit history, assets — to decide whether to approve your loan and at what rate.
Why it matters
Understanding what underwriters look for helps you prepare a stronger application. They check your DTI ratio, employment stability, credit score, and the asset's value.
Example
You apply for a mortgage. The underwriter reviews your pay stubs (income), bank statements (savings), credit report (history), and orders an appraisal (home value). This takes 2-4 weeks.
Want to learn more? Read our Financial Wellness Guides for in-depth explanations and practical advice.
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