American Jewelry and Loan was established in 1978 and has grown into one of the largest and most recognizable pawn shop chains in the world. The company's flagship Detroit location gained widespread recognition as the setting for the record-breaking reality television series Hardcore Pawn, which brought mainstream attention to the pawn industry. Despite its media prominence, the company maintains its core operation as a full-service pawn shop. The company currently operates four physical locations across Michigan: Detroit, Hazel Park, Pontiac, and Southgate.
The company offers three primary financial services: pawn loans (collateral-based lending on jewelry, electronics, tools, and other items), retail purchasing of secondhand goods at discounted prices, and direct buying of valuables at fair market value. Their inventory includes GIA-certified diamonds, luxury handbags, fine jewelry, timepieces, electronics, tools, and equipment. Customers can pawn items to obtain quick cash, purchase discounted goods, or sell items directly to the shop. The company also provides an online loan payment system for customers with existing accounts.
American Jewelry and Loan distinguishes itself through its decades of operational history, multi-location physical presence, and significant media exposure via Hardcore Pawn. The company emphasizes fair market value for items and offers GIA-certified diamond authentication, suggesting quality control in jewelry evaluation. Their marketing prominently features the television show connection and positions the business as a trusted Detroit institution. The website is available in 11 languages, indicating outreach to diverse communities.
As a pawn shop, this business model inherently involves higher interest rates on collateral loans compared to traditional lending, though specific APR rates are not disclosed on the website. Customers must physically visit one of four locations during posted hours (Mon-Sat, 9:30am-6:00pm, closed Sunday) to conduct transactions. Like all pawn operations, there is risk of losing collateral if loans are not repaid. The business caters primarily to consumers seeking quick cash against personal valuables rather than those pursuing traditional credit-building strategies.