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Jacksonville-based financial advisory firm specializing in personalized financial planning for high-achieving women and business owners, led by Dr. April D. Murdaugh.
Data compiled from public sources
Woman To Woman Financial is a financial advisory practice founded and led by Dr. April D. Murdaugh, a credentialed financial advisor based in Jacksonville, Florida. The firm operates as a personalized financial planning service rather than a product-based lender or credit repair company. Dr. Murdaugh brings extensive professional experience as a former college administrator and full-time professor, holding advanced degrees including a Doctorate of Education from Nova Southeastern University and a Series 65 license.
The company offers comprehensive financial planning services tailored to high-achieving women and business owners. Their core offering focuses on creating customized financial plans that help clients understand how to achieve their desired lifestyle and financial goals. The advisory approach centers on life transition planning, including guidance through major life changes such as widowhood, divorce, and business ownership challenges. Dr. Murdaugh emphasizes long-term financial resilience and prosperity rather than quick-fix solutions.
What distinguishes Woman To Woman Financial is Dr. Murdaugh's personal credibility and community leadership. She has experienced significant financial hardship three times—homelessness, widowhood, and divorce—and leverages these experiences to guide clients through similar transitions. Her professional recognition includes being named Small Business Leader of the Year (2020), Best Financial Adviser in Jacksonville (2018, 2019), Top Ten American Businesswoman (2021), and Jacksonville Business Journal Rising Star in Finance (2024). She maintains active memberships across multiple professional organizations including the Financial Planning Association Northeast Florida, Jacksonville Chamber of Commerce, and Estate Planning Council of Northeast Florida.
The primary caveat is that this is a fee-based advisory practice requiring direct engagement with Dr. Murdaugh, not a self-service platform or low-cost group program. The website provides minimal detail on service fees, specific financial planning processes, or how clients are onboarded. The firm appears designed for affluent or high-earning women rather than consumers in financial crisis seeking immediate debt relief or credit repair.
This is state-level context for Free Help consumers in Jacksonville, FL. It does not confirm that Woman to Woman Financial or this specific location is licensed.
State regulator
Florida Office of Financial Regulation
Consumer protection
Source: CreditDoc state-law summary and listed public regulator resources. Verify licensing directly with the listed state regulator before relying on a provider.
Woman to Woman Financial offers 8 services including Personalized financial planning for high-achieving women, Financial planning for business owners, Life transition financial guidance (widowhood, divorce, career changes), Wealth management advisory, Financial resilience planning, and 3 more.
Woman to Woman Financial has profile signals associated with High-achieving professional women seeking personalized financial planning and wealth management, Female business owners needing comprehensive financial strategy and business transition planning, Women navigating major life transitions such as widowhood, divorce, or career changes, Affluent individuals seeking fee-based advisory services from a credentialed advisor.
Key strengths: Founder holds Series 65 license indicating registered investment advisor credentials and regulatory oversight; Extensive professional background as college administrator and full-time business professor provides teaching and planning experience context; Personally experienced homelessness, widowhood, and divorce—understands client struggles from lived experience. Areas to consider: Website provides no information about service fees, pricing structure, or cost transparency; No details on specific financial planning methodology, tools, or processes used.
In the Free Help category, comparable providers include American Consumer Credit Counseling, Inc., Community Fund of North Miami Dade, Wealth Watchers Inc. Each company has different strengths, so compare services, pricing, and consumer complaint records before deciding what to do next.
CreditDoc Profile Note
Woman To Woman Financial is profile signals for affluent professional women and business owners seeking personalized financial planning from a credentialed advisor with lived experience in financial hardship. The main caveat is that this is a fee-based advisory practice requiring direct engagement—not a low-cost service, and the website lacks transparency on pricing, specific processes, or accessibility for middle-income consumers.
American Consumer Credit Counseling, Inc. Tampa, Florida — ACCC is a non-profit credit counseling agency offering free consultations, debt management pr...
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Profile signals: North Miami Dade residents seeking free financial counseling, Small business owners in the local area needing advisory support
HUD-certified nonprofit housing counselor and community development organization serving low-to-moderate income individuals across Florida and Georgia since 2001.
Profile signals: First-time homebuyers seeking free counseling and down payment assistance guidance, Low-to-moderate income individuals wanting to build financial literacy and long-term wealth
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