Woman to Woman Financial in Jacksonville, FL

Woman To Woman Financial is a financial advisory practice founded and led by Dr. April D. Murdaugh, a credentialed financial advisor based in Jacksonville, Florida. The firm operates as a personalized financial planning service rather than a product-based lender or credit repair company. Dr. Murdaugh brings extensive professional experience as a former college administrator and full-time professor, holding advanced degrees including a Doctorate of Education from Nova Southeastern University and a Series 65 license.

The company offers comprehensive financial planning services tailored to high-achieving women and business owners. Their core offering focuses on creating customized financial plans that help clients understand how to achieve their desired lifestyle and financial goals. The advisory approach centers on life transition planning, including guidance through major life changes such as widowhood, divorce, and business ownership challenges. Dr. Murdaugh emphasizes long-term financial resilience and prosperity rather than quick-fix solutions.

What distinguishes Woman To Woman Financial is Dr. Murdaugh's personal credibility and community leadership. She has experienced significant financial hardship three times—homelessness, widowhood, and divorce—and leverages these experiences to guide clients through similar transitions. Her professional recognition includes being named Small Business Leader of the Year (2020), Best Financial Adviser in Jacksonville (2018, 2019), Top Ten American Businesswoman (2021), and Jacksonville Business Journal Rising Star in Finance (2024). She maintains active memberships across multiple professional organizations including the Financial Planning Association Northeast Florida, Jacksonville Chamber of Commerce, and Estate Planning Council of Northeast Florida.

The primary caveat is that this is a fee-based advisory practice requiring direct engagement with Dr. Murdaugh, not a self-service platform or low-cost group program. The website provides minimal detail on service fees, specific financial planning processes, or how clients are onboarded. The firm appears designed for affluent or high-earning women rather than consumers in financial crisis seeking immediate debt relief or credit repair.