Tracir Financial Services began operations in 1988 as a Buy Here Pay Here financing entity for a Columbus, Ohio dealership. The company was formally organized as Central Credit Corporation in 1991, consolidating underwriting and collection operations in Reynoldsburg, Ohio. In 2007, the company expanded to Jackson, Mississippi, establishing itself as a multiregional finance provider. The company currently employs approximately 70 staff members across its two offices, with expertise in underwriting, banking, sales, collections, accounting, and paralegal functions.
Tracir specializes in providing indirect subprime automobile financing to consumers who lack access to conventional lending sources. The company serves automobile dealers by offering a range of financing options for their credit-challenged customers. They market their services as a commonsense approach to lending that makes reliable credit decisions benefiting both dealers and consumers. The company provides financing solutions specifically designed for customers with special finance needs who have been unable to secure loans through traditional lenders.
Tracir distinguishes itself through over 20 years of operational experience in subprime auto finance and a stated commitment to helping consumers reestablish credit. The company operates in both the Midwest and South regions, providing geographic reach across multiple states. Their model focuses on the dealer-to-consumer relationship rather than direct consumer lending, positioning them as a B2B financing provider that serves end consumers indirectly through automotive dealerships.
Tracir Financial Services operates in the subprime auto financing space, which carries inherent risks and limitations. The company's business model is dealer-dependent, meaning their reach and growth depend on dealer partnerships. As a subprime lender, their services target consumers typically facing higher interest rates and stricter terms than prime borrowers would receive. While the website emphasizes credit-building opportunities, the long-term credit outcomes for their customers are not documented.