Self (formerly Self Lender) is an Austin, Texas-based fintech founded in 2015 that helps people build or rebuild credit through credit-builder loans. The concept is simple: you take out a small loan ($25-$150/month for 12-24 months), the money goes into a certificate of deposit (CD), and Self reports your payments to all three credit bureaus — Equifax, Experian, and TransUnion.
When the loan term ends, you get the money back (minus fees and interest). So you're essentially saving money while building credit history. There's no credit check to apply, making this ideal for people with no credit or bad credit who can't qualify for traditional credit products.
Self also offers a secured Visa credit card (Self Visa) that uses your CD savings as collateral — no additional deposit needed. This gives you both installment loan and revolving credit history, which is what FICO scores want to see.
Pricing starts at $25/month for a 24-month plan ($600 total, you get ~$545 back after fees). The $150/month plan builds credit faster and results in a larger savings payout. Self charges a one-time admin fee ($9-$15) plus interest on the credit-builder loan.
Self reports that customers see an average credit score increase of 49 points after 3 months of on-time payments. The company has helped over 1 million people build credit and maintains a 4.5/5 rating on the App Store.
Secured credit cards are one of several tools in the credit-building toolkit. Consumers may also consider credit builder loans, which report positive payment history to all three bureaus while building savings, or rent reporting services that add on-time rent payments to credit reports. For those dealing with existing negative items, credit repair services can help dispute inaccuracies that drag down scores. Credit monitoring helps track progress over time, and personal loans for bad credit become accessible as scores improve. Many credit rebuilders find that combining a secured card with other strategies — monitoring, disputes, and responsible borrowing — produces faster results.