Reliable Finance Company logo

Reliable Finance Company in Memphis, TN

2.8/5

Cash in a Flash offers payday and signature loans across 5 states with same-day to 30-minute funding for emergency cash needs.

Data compiled from public sources · Rating from CreditDoc methodology

Reliable Finance Company Review

Cash in a Flash has operated since 1965, making it an established player in the short-term lending market. Over nearly 60 years, the company has expanded from its origins to serve Alabama, Louisiana, Mississippi, Oklahoma, and Tennessee through multiple physical locations in major cities across these states. This longevity suggests operational stability within the emergency lending sector.

The company specializes in two primary loan products: payday loans and signature loans. Payday loans are positioned as quick solutions for unexpected fees and bills, while signature loans require minimal documentation and can be funded in as little as 30 minutes according to their website. Both products are marketed as fast alternatives to traditional banking during financial emergencies. The company emphasizes flexible payment options tailored to individual borrower preferences.

Cash in a Flash differentiates itself through its established history dating back to 1965 and its physical branch presence across five states, rather than online-only operations. They market accessibility through multiple locations and claim a straightforward, hassle-free application process. The 30-minute funding claim for signature loans positions them as a speed-focused lender in the emergency cash market.

Importantly, the website does not disclose APR, fees, repayment terms, or other material loan conditions. This lack of transparent pricing information is a significant limitation for consumers evaluating the true cost of borrowing. While the company serves a legitimate emergency lending function, potential borrowers should independently verify all terms and compare against alternative emergency funding sources before committing.

Services & Features

30-minute funding for signature loans
Multiple payment plan options
Payday loans for unexpected bills and fees
Physical branch locations for in-person applications
Service across Alabama locations (Montgomery, Northport, Tuscaloosa)
Service across Louisiana locations (Baker, Baton Rouge, Monroe, Shreveport)
Service across Mississippi locations (Columbus, Corinth, Jackson, Southaven, Tupelo)
Service across Oklahoma locations (Broken Arrow, Tulsa)
Service across Tennessee locations (Bartlett, Jackson, Memphis)
Signature loans with minimal documentation requirements

Feature Checklist

Mobile App
Online Portal
Score Tracking
Credit Education
Personal Advisor
Identity Theft Protection

Pros & Cons

Pros

  • Established company in business since 1965 with multi-state presence
  • Multiple physical locations across 5 states (AL, LA, MS, OK, TN) for in-person applications
  • Signature loans claimed to fund in 30 minutes or less
  • Flexible payment options that can be customized to individual circumstances
  • Two distinct loan products (payday and signature) offering some choice
  • Same-day or next-day cash availability for emergencies

Cons

  • Website provides no APR, interest rates, or fee information for any products
  • No disclosure of repayment terms, loan amounts, or eligibility requirements
  • Payday and signature loans carry inherent risks of debt cycles common to emergency lending
  • Limited service area—only 5 states, excluding most of the U.S.
  • No online application option mentioned; in-person visits appear required

Rating Breakdown

Value
2.0
Effectiveness
2.7
Customer Service
2.4
Transparency
2.0
Ease of Use
4.5

Compare the Best Personal Loan Options

See which lenders actually approve borrowers with bad credit. We compared APRs, fees, minimum scores, and funding speed.

Frequently Asked Questions

Is Reliable Finance Company legitimate?

Yes. Reliable Finance Company is a registered company, headquartered in Memphis, TN.

How long does Reliable Finance Company take to show results?

Results vary by individual situation. Contact the provider to discuss expected timelines for your specific needs.

Quick Facts

Headquarters
Memphis, TN
BBB Accredited
No
Starting Price
Contact provider
Setup Fee
None
Money-Back Guarantee
No
Visit Reliable Finance Company

CreditDoc Diagnosis

Doctor's Verdict on Reliable Finance Company

Cash in a Flash is best for residents in its 5-state service area who need emergency cash within hours and have access to a physical branch location. The critical caveat is that the website lacks essential pricing and term transparency—borrowers must visit a location or contact the company directly to understand the true cost of borrowing before applying.

Best For

  • Residents in AL, LA, MS, OK, or TN facing genuine short-term cash emergencies
  • Borrowers who prefer in-person loan transactions and local branch access
  • Individuals needing cash within hours rather than days
Updated 2026-04-29

Similar Companies

Central Lending Services Inc logo

Central Lending Services Inc

Central Lending Services is a Pennsylvania-based mortgage lender offering conventional, FHA, VA, USDA, jumbo, and reverse mortgage loans across five states.

4.4/5
Contact BBB: NR

Best for: First-time homebuyers seeking personalized guidance and clear explanations, Veterans and rural homebuyers needing specialized VA or USDA loan programs

Military Home Loans logo

Military Home Loans

VA-approved mortgage lender specializing in home purchase and refinance loans for veterans and active duty service members since 2004.

4.4/5
Contact BBB: NR

Best for: Veterans and active duty service members purchasing a primary residence for the first time, Existing homeowners seeking VA loan refinancing with demonstrated military service

SecureNet Loan Services logo

SecureNet Loan Services

SecureNet Loan Services is a mortgage loan servicing company based in San Antonio, TX, offering loan servicing, loss mitigation, and escrow management across five states.

4.4/5
Contact BBB: NR

Best for: Borrowers whose mortgages are already serviced by SecureNet seeking payment information or account statements, Borrowers facing financial hardship in TX, NM, OK, LA, or CO seeking loss mitigation alternatives to foreclosure

Financial Wellness Guides

Financial Terms Explained (10 terms)

New to credit and lending? Here are the key terms used on this page, explained in plain language with real-number examples.

Interest & Rates

APR — Annual Percentage Rate

The total yearly cost of borrowing money, including the interest rate plus any fees the lender charges. Think of it as the 'true price tag' on a loan.

Why it matters

Lenders must show APR by law (Truth in Lending Act) because the interest rate alone can hide fees. Comparing APR across lenders is the most reliable way to find the cheapest loan.

Example

You borrow $10,000 at 6% interest for 3 years, but there's a $300 origination fee. The interest rate is 6%, but the APR is 6.9% because it includes that fee. You'd pay $304/month and $946 total in interest.

Compound Interest

Interest calculated on both the original amount borrowed AND the interest that's already been added. It's 'interest on interest' — and it makes debt grow faster than you'd expect.

Why it matters

Credit cards and many loans use compound interest. If you only make minimum payments, compound interest is why a $3,000 balance can take 15 years to pay off.

Example

You owe $1,000 at 20% annual interest compounded monthly. After month 1 you owe $1,016.67. Month 2, interest is charged on $1,016.67 (not $1,000), so you owe $1,033.61. After 1 year without payments: $1,219.

MAPR — Military Annual Percentage Rate

A special APR calculation used for military servicemembers that includes ALL costs — fees, insurance, and add-ons — capped at 36% by federal law.

Why it matters

The Military Lending Act protects active-duty servicemembers and their families from predatory lending. Any lender charging above 36% MAPR to military is breaking federal law.

Example

A payday lender charges a $15 fee per $100 borrowed for 2 weeks. For civilians, that's technically legal in some states. For military: that works out to 391% MAPR — illegal under the MLA.

Usury Rate — Usury Rate (Interest Rate Cap)

The maximum interest rate a lender can legally charge in a particular state. Charging above this rate is called 'usury' and is illegal.

Why it matters

Usury laws are your main legal protection against predatory interest rates. But beware: some states have weak or no usury caps, and federal banks can sometimes override state limits.

Example

New York caps interest at 16% for most consumer loans (25% is criminal usury). If a lender tries to charge you 30% in NY, that loan is unenforceable — you could fight it in court.

How Loans Work

Collateral — Loan Collateral

An asset you pledge to the lender as security for a loan. If you stop paying, the lender can seize and sell that asset to recover their money.

Why it matters

Secured loans (with collateral) have lower interest rates because the lender has less risk. But you could lose your home, car, or savings if you default.

Example

A mortgage uses your house as collateral. A car loan uses your vehicle. A title loan uses your car title. If you miss payments, the lender can foreclose or repossess.

Fees & Costs

Late Fee — Late Payment Fee

A charge added to your account when you miss a payment deadline. Most credit cards charge $29-$41 per late payment, and many loans have similar penalties.

Why it matters

The fee itself hurts, but the real damage is to your credit score. A payment 30+ days late stays on your credit report for 7 years and can drop your score 60-110 points.

Example

Your credit card payment of $150 is due March 1. You pay on March 18. The bank charges a $39 late fee. If it's 30+ days late, it gets reported to credit bureaus and your 760 score drops to 670.

NSF Fee — Non-Sufficient Funds Fee

A fee your bank charges when a payment bounces because there isn't enough money in your account. Also called a 'bounced check fee' or 'returned payment fee.'

Why it matters

NSF fees hit you twice — your bank charges you AND the company you were trying to pay may charge their own returned payment fee. That's $50-70 for one missed payment.

Example

Your auto-pay tries to pull $350 for rent, but you only have $280 in checking. Your bank charges $35 NSF fee. Your landlord charges $25 returned payment fee. Total damage: $60 in fees.

Legal Terms

Usury — Usury (Illegal Interest)

The practice of charging interest rates higher than what the law allows. Usury laws set state-specific caps on how much lenders can charge.

Why it matters

If a lender charges usurious rates, the loan may be void, penalties can be reduced, or you may be entitled to damages. Know your state's limits.

Example

Your state caps consumer loans at 24% APR. An online lender charges you 36%. That loan may be unenforceable, and you might only need to repay the principal — no interest or fees.

Credit Cards

Cash Advance — Credit Card Cash Advance

Using your credit card to get cash from an ATM or bank. It's one of the most expensive ways to borrow — higher interest rate, immediate interest accrual (no grace period), and an upfront fee.

Why it matters

Cash advances are a debt trap: 25-30% APR with no grace period plus a 3-5% fee. Interest starts the second you withdraw, not at the end of the billing cycle.

Example

You take a $500 cash advance. Fee: $25 (5%). Interest: 28% APR starting immediately. After 30 days, you owe $536.67. After 6 months of minimum payments, you've paid $85 in interest on $500.

Want to learn more? Read our Financial Wellness Guides for in-depth explanations and practical advice.

Affiliate Disclosure: CreditDoc may earn a commission when you click links to Reliable Finance Company and other services. These commissions help us maintain our free research. Our editorial team independently evaluates all services. Compensation does not influence our ratings or rankings. Learn more.