Pursuit

Business-Loans · NY

Rating: 4.3/5

Pursuit logo

Pursuit is an SBA-approved lender offering small business loans in NYC, including SBA 504, 7(a), microloans, and proprietary products for working capital and real estate financing.

Official Website

https://pursuitlending.com/business-loans/service-locations/nyc

Pursuit Review

Pursuit has been serving NYC-based entrepreneurs for nearly 70 years, establishing itself as a locally-focused business lender with deep understanding of the New York City market across all five boroughs. The company is approved under the SBA's Preferred Lenders Program and SBA Express Program, enabling it to originate federal small business loans with streamlined underwriting processes. Pursuit offers a comprehensive suite of financing products ranging from SBA-backed programs to proprietary offerings, addressing diverse business needs from startup capital to commercial real estate acquisition and refinancing.

Pursuit's product portfolio includes SBA 504 loans (up to $5.5M for owner-occupied commercial real estate), SBA 7(a) loans (up to $5M for working capital and general business needs), SBA Microloans (up to $50K), and several proprietary products including SmartLoan (up to $100K), small business lines of credit, and specialized programs like Veteran Loan Programs and Impact Loans (up to $500K). The company also administers state programs such as the New York Forward Loan Fund 2. Each product carries different qualification requirements and terms, with SBA 504 loans offering terms up to 25 years at below-market fixed rates.

What distinguishes Pursuit is its local expertise and multi-program approach. The company positions itself as an "ally" and "advocate" for NYC business owners, emphasizing understanding of local challenges and opportunities. Their Preferred Lender status enables faster SBA approval timelines compared to standard lenders. The availability of both federal SBA programs and state/proprietary products provides borrowers with genuine optionality based on their specific situation.

However, Pursuit's website lacks critical pricing transparency. While it mentions that SBA 504 loans carry "below-market, fixed rates" and SmartLoan is "fixed at 11.9%," it provides no interest rate ranges, APR disclosures, or fee structures for most products. Qualification criteria are vaguely stated ("positive history," "break-even or positive cash flow," "fair to good" credit), making it difficult for prospects to pre-qualify.

The website does not disclose typical loan amounts, approval timelines, or specific eligibility requirements by program. This opacity requires applicants to contact the company for basic terms, limiting the ability to comparison shop.

Pros & Cons

Reader-focused summary of the strongest reasons to consider Pursuit and the factors most worth weighing before contracting. Individual outcomes depend on your credit situation and goals.

Pros

  • SBA Preferred Lender status enables faster underwriting and approval for SBA 504 and 7(a) products compared to standard lenders
  • SBA 504 loans offer terms up to 25 years with below-market fixed rates for owner-occupied commercial real estate
  • Wide product range (8+ programs) allows businesses to match financing to their specific need—working capital, real estate, equipment, refinancing
  • Local expertise and 70-year history serving NYC businesses across all five boroughs reduces friction for NYC entrepreneurs
  • Access to state programs like New York Forward Loan Fund 2 in addition to federal SBA products
  • Specialized programs for veterans with preferred rates and terms
  • Online application process and multiple funding use cases (working capital, debt refinance, asset acquisition)

Areas to Consider

  • !Interest rates and fees are not disclosed on the website for most products—only SmartLoan (11.9%) and vague mention of SBA 504 'below-market' rates; applicants must contact for quotes
  • !Qualification criteria are vague ('fair to good' credit, 'positive cash flow')—no specific credit score minimums, debt service coverage ratio targets, or time-in-business requirements disclosed
  • !No information on approval timelines, funding speed, or typical loan sizes by product, making it difficult to assess fit before application
  • !Limited transparency on fees (origination fees, SBA guarantee fees, closing costs, prepayment penalties) for any product
  • !Website does not clearly articulate which programs are best for specific business stages or industries, despite claiming versatility across 'nearly any business need'

Verdict Summary

Pursuit works best for consumers who value sba preferred lender status enables faster underwriting and approval for sba 504 and can accept the tradeoff of interest rates and fees are not disclosed on the website for most products—only . Compare against similar providers below before signing any contract.

Services & Features

Services offered

Feature Checklist

Credit Monitoring
All Three Bureaus
Goodwill Letters
Cease Desist Letters
Debt Validation
Credit Education
Identity Theft Protection
Score Tracking
Mobile App
Online Portal
Personal Advisor
Ai Powered

Best For

Before You Contact Pursuit

Before signing up with any Business Loans provider, review these safeguards:

Compare Your Needs With Pursuit

Match these decision factors against Pursuit's profile before committing. This rubric mirrors what independent consumer-finance research typically checks for Business Loans providers.

Category

Business Loans

Service scope

11 services listed

Geographic coverage

1 states

Match to your priorities

  • Budget priority: Pricing published above — factor in setup, monthly, and cancellation fees over the full expected service window.
  • Complexity priority: Consider Pursuit's stated strengths (SBA Preferred Lender status enables faster underwriting and approval for SBA 504 and 7(a) product...) against your specific credit situation.
  • Timeline priority: Business Loans typically takes 3-6 months for meaningful outcomes. Providers guaranteeing overnight results are red flags under federal consumer protection law.
  • Recourse priority: Confirm state licensing via your state regulator and check the CFPB complaint database before contracting.
  • Alternatives: Compare against all Business Loans providers, DIY options via non-profit counseling agencies, and free CFPB resources.

Pricing

  • Monthly Price: 0
  • Setup Fee: 0
  • Money Back Guarantee: False
  • Guarantee Details: Contact provider for current pricing and guarantee details.
  • Free Consultation: True
  • Tiers: []
  • Currency: USD

Frequently Asked Questions

What services does Pursuit offer?

Pursuit offers 11 services including SBA 504 Loans (up to $5.5M for owner-occupied commercial real estate), SBA 7(a) Loans (up to $5M for working capital and general business financing), SBA Community Advantage Loans, SBA Microloans (up to $50K), Pursuit SmartLoan (up to $100K, fixed 11.9% rate), and 6 more. Confirm current service list directly with the provider before contracting.

Who is Pursuit best suited for?

Pursuit's profile signals suggest it may fit: NYC-based business owners seeking owner-occupied commercial real estate financing with 20+ year terms and fixed rates; Small businesses needing working capital or debt refinancing with flexible SBA 7(a) or proprietary line of credit options; Veteran-owned businesses in New York City looking for preferred lending terms and rates; Growing companies across multiple industries requiring $50K–$5.5M in capital with local lender support and understanding. Individual outcomes vary based on your specific situation.

What are the strengths and weaknesses of Pursuit?

Key strengths: SBA Preferred Lender status enables faster underwriting and approval for SBA 504 and 7(a) products compared to standard lenders; SBA 504 loans offer terms up to 25 years with below-market fixed rates for owner-occupied commercial real estate; Wide product range (8+ programs) allows businesses to match financing to their specific need—working capital, real estate, equipment, refinancing. Areas to consider: Interest rates and fees are not disclosed on the website for most products—only SmartLoan (11.9%) and vague mention of SBA 504 'below-market' rates; applicants must contact for quotes; Qualification criteria are vague ('fair to good' credit, 'positive cash flow')—no specific credit score minimums, debt service coverage ratio targets, or time-in-business requirements disclosed.

How does Pursuit compare to similar companies?

In the Business Loans category, comparable providers include Square Financial Services, Fora Financial, Mulligan Funding, LLC. Each company has different strengths, so compare services, pricing, and consumer complaint records before deciding what to do next.

Where does Pursuit operate?

Pursuit serves customers in 1 states including New York. Confirm current service availability in your state directly with the provider.

How much does Pursuit cost?

Listed pricing for Pursuit: monthly price: 0; setup fee: 0; money back guarantee: False. Pricing may change — verify current fees directly with the provider before signing any contract.

Visit Pursuit

State Consumer Finance Context

This is state-level context for Business Loans consumers in New York. It does not confirm that Pursuit or this specific location is licensed.

State regulator: New York Department of Financial Services
Consumer protection: New York Attorney General Consumer Frauds Bureau

Credit and debt help rules in New York

Key state rules to check

Payday lending in New York: Banned

Usury cap: 16% civil usury; 25% criminal usury; payday lending banned

Complaint resources

State references

New York bans payday lending through its 16% civil usury and 25% criminal usury caps. The Department of Financial Services aggressively pursues illegal online payday lenders. Consumers have strong protections under state law and can file complaints with DFS or the Attorney General.

Similar Companies

Comparable Business Loans providers with similar service scope. Ratings reflect stored review context; verify current licensing and pricing directly before contracting.

Square Financial Services logo

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F

Fora Financial

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Mulligan Funding, LLC logo

Mulligan Funding, LLC

Mulligan Funding offers working capital and term loans up to $5M for established businesses with $750K+ annual revenue, same-day funding, human underwriters,...

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SmartBiz Bank, N.A. logo

SmartBiz Bank, N.A.

SmartBiz Bank, N.A. is a national bank and SBA 7(a) lender specializing in small business financing, offering SBA loans ($50K-$350K), bank term loans, and bu...

Rating 4.0/5

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Notable: SBA-approved lender with $9B+ funded — proven track record

Celtic Bank logo

Celtic Bank

Celtic Bank is a Utah-chartered industrial bank and top-10 SBA lender offering SBA 7(a), SBA 504, USDA B&I, equipment, construction, renewable energy, and co...

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Accion Opportunity Fund logo

Accion Opportunity Fund

Accion Opportunity Fund provides business funding solutions and coaching for entrepreneurs seeking capital and growth support.

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Notable: Combines business funding with coaching services for holistic business support

Allies for Community Business logo

Allies for Community Business

Chicago-based nonprofit lender providing loans up to $500K, grants, coaching, and business support services primarily to underserved entrepreneurs including ...

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Notable: Loans available up to $500,000 for small business growth and expansion

OnDeck logo

OnDeck

OnDeck is one of America's largest online small business lenders, a subsidiary of Enova International, offering term loans up to $400K and lines of credit up...

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Notable: Same-day funding Monday through Friday for applications approved before 10:30 AM ET, with instant LOC draws available 24/7

Related Questions

Quick Summary

Pursuit — Business Loans in NY.

Overall rating: 4.3/5

Pursuit is an SBA-approved lender offering small business loans in NYC, including SBA 504, 7(a), microloans, and proprietary products for working capital and real estate financing.

Next Steps

  1. Compare Pursuit against similar options above.
  2. Run our borrowing power quiz to see how Pursuit matches your situation.
  3. Check state regulator listings for Pursuit's licensing before committing.
  4. Visit Pursuit once you're ready.

Glossary of Terms

Common terms that come up when comparing Business Loans providers. Full glossary at creditdoc.co/glossary/.

APR — Annual Percentage Rate
The total yearly cost of borrowing money, including the interest rate plus any fees the lender charges. Think of it as the 'true price tag' on a loan.
Why it matters: Lenders must show APR by law (Truth in Lending Act) because the interest rate alone can hide fees. Comparing APR across lenders is the most reliable way to find the cheapest loan.
Example: You borrow $10,000 at 6% interest for 3 years, but there's a $300 origination fee. The interest rate is 6%, but the APR is 6.9% because it includes that fee. You'd pay $304/month and $946 total in interest.
Cosigner — Loan Cosigner
A person who agrees to repay your loan if you can't. They're equally responsible for the debt, and their credit is affected by your payment behavior.
Why it matters: Cosigning helps people with thin credit get approved or get better rates. But it's a huge risk for the cosigner — they're on the hook for the full amount if you default.
Example: A parent cosigns their child's $30,000 student loan. The child stops paying after 6 months. The parent is now legally required to make the payments or face collections, lawsuits, and credit damage.
Interest Rate
The percentage a lender charges you for borrowing their money, calculated on the amount you still owe. It's the lender's profit for taking the risk of lending to you.
Why it matters: Even a 1% difference in interest rate can cost you thousands over a loan's life. Lower rates mean less money out of your pocket.
Example: On a $20,000 car loan for 5 years: at 5% you pay $2,645 in interest. At 8% you pay $4,332. That 3% difference costs you $1,687 extra.
Loan Term (Tenor) — Loan Term / Tenor
How long you have to repay the loan, measured in months or years. A shorter term means higher monthly payments but less total interest paid.
Why it matters: Longer terms feel more affordable monthly but cost much more overall. A 30-year mortgage costs almost double in interest compared to a 15-year mortgage on the same amount.
Example: Borrowing $200,000 at 6.5%: A 15-year term costs $1,742/month ($113,561 total interest). A 30-year term costs $1,264/month ($255,088 total interest). You save $141,527 with the shorter term.
Origination Fee — Loan Origination Fee
A one-time fee the lender charges to process and set up your loan. It covers their costs for underwriting, verifying your information, and preparing paperwork.
Why it matters: Origination fees are usually 1-8% of the loan amount and are often deducted from your loan proceeds — so you receive less than you borrowed.
Example: You're approved for a $10,000 personal loan with a 5% origination fee. The lender deducts $500 upfront, so you receive $9,500 in your bank account but owe $10,000 plus interest.
Principal — Loan Principal
The original amount of money you borrowed, before any interest or fees are added. It's the 'real' amount of your debt.
Why it matters: Your interest is calculated on the principal. Paying extra toward principal (not just interest) is the fastest way to reduce your total cost and pay off a loan early.
Example: You borrow $25,000 for a car. That $25,000 is your principal. Your first payment of $450 might split as $150 toward interest and $300 toward principal, bringing your balance to $24,700.
Underwriting — Loan Underwriting
The process where a lender evaluates your finances — income, debts, credit history, assets — to decide whether to approve your loan and at what rate.
Why it matters: Understanding what underwriters look for helps you prepare a stronger application. They check your DTI ratio, employment stability, credit score, and the asset's value.
Example: You apply for a mortgage. The underwriter reviews your pay stubs (income), bank statements (savings), credit report (history), and orders an appraisal (home value). This takes 2-4 weeks.
Amortization — Loan Amortization
The process of paying off a loan through regular payments that cover both principal and interest. Early payments are mostly interest; later payments are mostly principal.
Why it matters: Understanding amortization explains why paying extra early in a loan saves the most money — you're reducing the principal that interest is calculated on.
Example: Month 1 of a $200,000 mortgage at 6%: your $1,199 payment splits as $1,000 interest + $199 principal. By month 300: only $47 goes to interest and $1,152 goes to principal.
Balloon Payment
A large lump-sum payment due at the end of a loan, after a period of smaller monthly payments. The loan isn't fully paid off by the regular payments — the balloon settles it.
Why it matters: Balloon payments make monthly payments look affordable but create a financial cliff. If you can't pay or refinance at the end, you could lose your home or asset.
Example: A 5-year balloon mortgage on $200,000: you pay $1,054/month (as if it were a 30-year loan), but after 5 years you owe a balloon of $186,108 all at once.
Collateral — Loan Collateral
An asset you pledge to the lender as security for a loan. If you stop paying, the lender can seize and sell that asset to recover their money.
Why it matters: Secured loans (with collateral) have lower interest rates because the lender has less risk. But you could lose your home, car, or savings if you default.
Example: A mortgage uses your house as collateral. A car loan uses your vehicle. A title loan uses your car title. If you miss payments, the lender can foreclose or repossess.
Credit Bureau — Credit Reporting Agency (Bureau)
A company that collects and sells information about your credit history. The three major bureaus are Equifax, Experian, and TransUnion.
Why it matters: Not all lenders report to all three bureaus, so your reports may differ. You should check all three reports because an error on one could be costing you money.
Example: Your car loan only reports to Equifax and TransUnion. Your Experian report doesn't show that good payment history, so your Experian score is 15 points lower.
Credit Freeze — Security Freeze / Credit Freeze
A free tool that locks your credit report so no one (including you) can open new accounts until you lift it. It's the strongest protection against identity theft.
Why it matters: A credit freeze prevents criminals from opening loans in your name, even if they have your Social Security number. It's free by law and doesn't affect your credit score.
Example: Your data was in a breach. You freeze your credit at all 3 bureaus (takes 10 minutes online). A thief tries to open a credit card in your name — denied because the lender can't pull your frozen report.
Credit Mix — Credit Mix (Types of Credit)
The variety of credit accounts you have — credit cards (revolving), auto loans (installment), mortgage, student loans, etc. Having multiple types shows you can manage different kinds of debt.
Why it matters: Credit mix accounts for about 10% of your FICO score. Having only credit cards isn't as strong as having a card, an installment loan, and a mortgage.
Example: Borrower A has 3 credit cards. Borrower B has 2 credit cards, a car loan, and a student loan. Even with the same payment history and utilization, Borrower B's score is typically higher.
Credit Report — Consumer Credit Report
A detailed record of your borrowing history maintained by credit bureaus. It lists every loan, credit card, payment history, collection, and public record tied to your name.
Why it matters: Errors on credit reports are common — 1 in 5 consumers has at least one mistake. Checking your report regularly is the first step to fixing errors that are costing you money.
Example: You pull your free report from AnnualCreditReport.com and find a $2,400 medical collection you already paid. You dispute it, the bureau verifies it's resolved, and your score goes up 40 points.
Credit Score
A 3-digit number (300-850) that summarizes how reliably you've handled borrowed money. Higher scores mean lower risk to lenders and better loan terms for you.
Why it matters: Your credit score determines whether you get approved and at what rate. A 100-point difference can mean thousands of dollars more or less in interest over a loan's life.
Example: On a $250,000 30-year mortgage: a 760 score gets you 6.2% ($1,536/month). A 660 score gets 7.4% ($1,729/month). Over 30 years, the lower score costs you $69,480 more.