Family-owned fine jewelry retailer specializing in custom engagement rings, wedding bands, and diamonds with 45+ years in business. Offers layaway financing and free shipping.
Editorially reviewed by Harvey Brooks
Princess Jewelers is a family-owned fine jewelry business established over 45 years ago in Downtown Los Angeles by the current owner's father. The company has evolved into a custom jewelry design and retail operation now spanning multiple generations, with the founder's granddaughter inspiring the family name. Operating from their flagship location at 607 S. Hill St. in Los Angeles, they serve customers throughout Southern California including nearby cities like Burbank, Pasadena, Long Beach, Glendale, Hollywood, and East LA.
The company specializes in custom-designed engagement rings, wedding bands, diamonds, and fine jewelry pieces. They offer appointment-based consultations (free with no pressure to buy) where customers can work with jewelers on design preferences, gemstone education, and budget guidance. Their product lineup includes engagement rings, wedding bands, diamonds, earrings, pendants, and men's bands, with options to build custom pieces. They provide a 6-month layaway plan with monthly payments and upfront deposit, along with free insured shipping via USPS or FedEx.
Princess Jewelers distinguishes itself through several commitments: guarantees that all items are brand new and authentic, all gemstones are 100% genuine and earth-mined, jewelry is solid 14K/18K gold, platinum or silver, and they claim competitive pricing for custom-made pieces. The business emphasizes personalized service through appointments, free consultations, and a family-business ethos built on honesty and customer relationships spanning decades. Their website highlights custom design capabilities and a consultative approach rather than pressure-based sales.
A significant limitation is that this is fundamentally a retail jewelry business, not a consumer finance company. While they offer a layaway plan with monthly payments, this is a standard retail financing option, not a specialized financial service. The current category designation as "pawn-shops" is incorrect—they are a jewelry retailer without pawn or collateral-based lending operations. Prospective customers should understand they are purchasing new custom jewelry with standard retail terms, not accessing emergency cash or pawn services.
Yes. Princess jewelry exchange is a registered company headquartered in 655 S Hill St # A1, Los Angeles, CA 90014. They hold a NR rating with the Better Business Bureau.
CreditDoc Diagnosis
Princess Jewelers is a retail fine jewelry business, not a consumer finance company, and should be recategorized from 'pawn-shops' to a jewelry retail category. They are best suited for engaged couples and jewelry buyers in Southern California who value custom design, personalized service, and the ability to spread payments via layaway. The main caveat is that this is a traditional retail purchase with a 6-month payment plan, not a lending or emergency cash service.
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