Los Angeles, CA residents can visit Primo Personal Loans at 228 N Larchmont Blvd #11 for personal loans and title loans.
Data compiled from public sources · Google rating shown when a stored review count is available
Primo Personal Loans is located at 228 N Larchmont Blvd #11 in Los Angeles, CA. This standalone storefront serves residents throughout Los Angeles seeking personal loans and title-secured borrowing options.
At this Los Angeles location, the lending team can help you explore personal loan and title loan solutions. To discuss your borrowing needs or schedule a consultation, contact the location directly at +1 213-722-4233.
For Los Angeles, CA residents in need of quick personal or title loan funding, having a neighborhood storefront provides convenient in-person service and direct access to lending staff who understand local credit needs.
Review lender profiles, APR ranges, fees, minimum-score fields, and funding-speed notes before deciding what to do next.
This is state-level context for Emergency Cash consumers in Los Angeles, CA. It does not confirm that Primo Personal Loans or this specific location is licensed.
State regulator
California Department of Financial Protection and Innovation (DFPI)
Consumer protection
Status: Permitted
Rate context: $15 per $100 borrowed (equivalent to 459% APR on typical 14-day loan)
Amount context: $300
Term context: 31 days
Payday loans capped at $300 with maximum fee of $45 total. One loan at a time allowed. California uses the Statewide Payday Loan Database to prevent rollovers. Regulated under Cal. Fin. Code § 22250 et seq. Lenders must be licensed with DFPI.
Status: Permitted
Rate context: Governed by California Financing Law. Licensed lenders can exceed usury cap for loans under $10,000. AB 539 caps APR at 36% plus federal funds rate for loans $2,500-$10,000.
Installment loans regulated under Cal. Fin. Code § 22000 et seq. Installment Loan Law requires disclosure of finance charge, APR, payment schedule, and other terms. DFPI oversees licensing and enforcement.
Source: CreditDoc state-law summary and listed public regulator resources. Verify licensing directly with the listed state regulator before relying on a provider.
Primo Personal Loans offers 12 services including Express personal loan applications online, Free loan quote generation, Loan amounts from $100–$1,000 range, Loan amounts from $1,000–$5,000 range, SSL and TSL encrypted online application portal, and 7 more.
Primo Personal Loans has profile signals associated with Consumers facing sudden emergencies needing $100–$1,000 who want to avoid traditional bank loans, Applicants with damaged credit who qualify for loans that don't trigger hard credit inquiries, Borrowers in states where the company is licensed and who can afford short-term repayment terms.
Key strengths: Advertises fast funding with potential same-day or next-day disbursement for qualified applicants; Loan amounts range from $100–$5,000, suitable for true emergency expenses; Claims online application does not trigger hard credit inquiry or affect FICO® score. Areas to consider: Primary advertised Los Angeles location URL returns 404 error, indicating inactive or nonexistent service in that area; Website provides no specific APR, fee structure, or repayment term disclosures upfront.
In the Emergency Cash category, comparable providers include Cash Cow Corporation, Friendly Finance of Fort Worth, WeFund Mortgage Corporation. Each company has different strengths, so compare services, pricing, and consumer complaint records before deciding what to do next.
Primo Personal Loans serves customers in 12 states including California, Georgia, Indiana, Virginia, Ohio, South Carolina, Arizona, Tennessee, and 4 more states.
CreditDoc Profile Note
Primo Personal Loans is profile signals for consumers needing $100–$5,000 in emergency cash quickly and who have limited credit options. However, the broken Los Angeles location page, lack of listed APR/fee disclosure, and absence of verifiable customer feedback present significant red flags. Applicants should call (803) 674-5822 to confirm service availability in their state and obtain specific rates and terms before applying.
Nevada Title and Payday Loans, Inc. (Cash Cow Corporation) offers title-loan profile details up to $15,000, payday loans, and installment loans with listed funding timing at their Las Vegas location.
Google rating from 373 reviews
Profile signals: Vehicle owners with paid-off cars facing short-term cash access emergencies who cannot access other credit, Salaried or hourly employees needing short-term bridge loans between paychecks for urgent bills
Privately owned consumer finance firm in Fort Worth offering personal installment loans up to $1,600 with flexible credit requirements and community-focused service.
Google rating from 3 reviews
Profile signals: Fort Worth area residents needing $500–$1,600 for unexpected vehicle, home, or medical expenses, Borrowers with fair or poor credit seeking installment loans without payday/title loan terms
WeFund Mortgage Corporation is a mortgage lender offering home loans, refinancing, and HELOCs through an online platform with rate claims to verify and personalized support.
Google rating from 15 reviews
Profile signals: Homebuyers seeking an online-first mortgage application experience, Borrowers interested in home equity lines of credit (HELOCs)
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Read guide →New to credit and lending? Here are the key terms used on this page, explained in plain language with real-number examples.
The total yearly cost of borrowing money, including the interest rate plus any fees the lender charges. Think of it as the 'true price tag' on a loan.
Lenders are required to show APR by law (Truth in Lending Act) because the interest rate alone can hide fees. Comparing APR across lenders is the most reliable way to find the lower-cost loan.
Example
You borrow $10,000 at 6% interest for 3 years, but there's a $300 origination fee. The interest rate is 6%, but the APR is 6.9% because it includes that fee. You'd pay $304/month and $946 total in interest.
Interest calculated on both the original amount borrowed AND the interest that's already been added. It's 'interest on interest' — and it makes debt grow faster than you'd expect.
Credit cards and many loans use compound interest. If you only make minimum payments, compound interest is why a $3,000 balance can take 15 years to pay off.
Example
You owe $1,000 at 20% annual interest compounded monthly. After month 1 you owe $1,016.67. Month 2, interest is charged on $1,016.67 (not $1,000), so you owe $1,033.61. After 1 year without payments: $1,219.
A special APR calculation used for military servicemembers that includes ALL costs — fees, insurance, and add-ons — capped at 36% by federal law.
The Military Lending Act protects active-duty servicemembers and their families from high-cost lending. Any lender charging above 36% MAPR to military is breaking federal law.
Example
A payday lender charges a $15 fee per $100 borrowed for 2 weeks. For civilians, that's technically legal in some states. For military: that works out to 391% MAPR — illegal under the MLA.
The maximum interest rate a lender can legally charge in a particular state. Charging above this rate is called 'usury' and is illegal.
Usury laws are your main legal protection against predatory interest rates. But beware: some states have weak or no usury caps, and federal banks can sometimes override state limits.
Example
New York caps interest at 16% for most consumer loans (25% is criminal usury). If a lender tries to charge you 30% in NY, that loan is unenforceable — you could fight it in court.
An asset you pledge to the lender as security for a loan. If you stop paying, the lender can seize and sell that asset to recover their money.
Secured loans (with collateral) have lower interest rates because the lender has less risk. But you could lose your home, car, or savings if you default.
Example
A mortgage uses your house as collateral. A car loan uses your vehicle. A title loan uses your car title. If you miss payments, the lender can foreclose or repossess.
A charge added to your account when you miss a payment deadline. Most credit cards charge $29-$41 per late payment, and many loans have similar penalties.
The fee itself hurts, but the real damage is to your credit score. A payment 30+ days late stays on your credit report for 7 years and can drop your score 60-110 points.
Example
Your credit card payment of $150 is due March 1. You pay on March 18. The bank charges a $39 late fee. If it's 30+ days late, it gets reported to credit bureaus and your 760 score drops to 670.
A fee your bank charges when a payment bounces because there isn't enough money in your account. Also called a 'bounced check fee' or 'returned payment fee.'
NSF fees hit you twice — your bank charges you AND the company you were trying to pay may charge their own returned payment fee. That's $50-70 for one missed payment.
Example
Your auto-pay tries to pull $350 for rent, but you only have $280 in checking. Your bank charges $35 NSF fee. Your landlord charges $25 returned payment fee. Total damage: $60 in fees.
The practice of charging interest rates higher than what the law allows. Usury laws set state-specific caps on how much lenders can charge.
If a lender charges usurious rates, the loan may be void, penalties can be reduced, or you may be entitled to damages. Know your state's limits.
Example
Your state caps consumer loans at 24% APR. An online lender charges you 36%. That loan may be unenforceable, and you may only be required to repay the principal — no interest or fees.
Using your credit card to get cash from an ATM or bank. It's one of the most expensive ways to borrow — higher interest rate, immediate interest accrual (no grace period), and an upfront fee.
Cash advances are a repeat-borrowing risk: 25-30% APR with no grace period plus a 3-5% fee. Interest starts the second you withdraw, not at the end of the billing cycle.
Example
You take a $500 cash advance. Fee: $25 (5%). Interest: 28% APR starting immediately. After 30 days, you owe $536.67. After 6 months of minimum payments, you've paid $85 in interest on $500.
Want to learn more? Read our Financial Wellness Guides for in-depth explanations and practical advice.
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