V
Venture Payday Loans
Contact
BBB:
Part of the Primo Personal Loans chain · locations
Primo Personal Loans in Cleveland, OH
Cleveland, OH's Primo Personal Loans at 601 Superior Ave offers fast personal loans and title loans with same-day funding for local borrowers.
Data compiled from public sources · Rating from CreditDoc methodology
Primo Personal Loans Review
Located at 601 Superior Ave STE 100 in downtown Cleveland, OH, Primo Personal Loans is a standalone storefront providing quick access to personal and title loans. The Cleveland branch operates extended hours to fit busy schedules: Monday through Friday 7AM to 8PM, and Saturday and Sunday 9AM to 6PM. This Superior Avenue location sits in Cleveland's business district, making it convenient for walk-in applications and consultations.
At this Cleveland location, you can apply for personal loans, title loans, and cash advances with same-day processing in most cases. The staff explains loan terms, repayment schedules, and collateral requirements for title loans. Call 216-626-7922 to speak with a loan officer during business hours or visit 601 Superior Ave to discuss your borrowing options.
If you're a Cleveland resident needing emergency cash, bring a government-issued ID, proof of income, and proof of address—applications typically take 15-20 minutes. Primo Personal Loans serves borrowers who may not qualify for traditional banks and need funds faster than conventional lenders provide.
Services & Features
Express loans ($100–$1,000)
Free online loan quote
Identity verification per USA PATRIOT Act compliance
In-person loan application (Columbia, SC)
Online fund disbursement (up to 2 business days)
Online loan application
Personal installment loans ($1,000–$5,000)
Phone loan consultations at (803) 674-5822
Soft credit inquiry underwriting (no FICO impact)
State-regulated loan products
Feature Checklist
Mobile App
Online Portal
Score Tracking
Credit Education
Personal Advisor
Identity Theft Protection
Pros & Cons
Pros
- Applications do not affect FICO score — uses non-traditional consumer reporting agencies instead of major bureaus
- Loans start at $100, making small emergency amounts accessible
- Free express loan quote available online without commitment
- Physical office in Columbia, SC for in-person assistance
- Website secured with SSL and TSL encryption
- Proactively recommends credit counseling for financially distressed borrowers — a consumer-protective disclosure
- Complies with USA PATRIOT Act federal identification requirements
Cons
- Interest rates, fees, and APR are not disclosed on the website — borrowers must apply to see actual loan costs
- Maximum loan amount of $5,000 is too low for debt consolidation or major financial needs
- Products are explicitly short-term only and the company cautions against using them for ongoing financial needs
- Loan availability and terms vary by state, and not all applicants receive the full requested amount
- Online fund disbursement can be delayed up to two business days due to identity verification requirements
Rating Breakdown
Value 2.0
Effectiveness 1.5
Customer Service 2.2
Transparency 2.0
Ease of Use 3.9
Compare the Best Personal Loan Options
See which lenders actually approve borrowers with bad credit. We compared APRs, fees, minimum scores, and funding speed.
Frequently Asked Questions
Is Primo Personal Loans legitimate?
Yes. Primo Personal Loans is a registered company, headquartered in 601 Superior Ave STE 100, Cleveland, OH 44114.
Quick Facts
- Headquarters
- 601 Superior Ave STE 100, Cleveland, OH 44114
- BBB Accredited
- No
- Starting Price
- Contact provider
- Setup Fee
- None
- Money-Back Guarantee
- No
CreditDoc Diagnosis
Doctor's Verdict on Primo Personal Loans
Primo Personal Loans is best suited for South Carolina residents who need quick access to a small amount of cash ($100–$5,000) and want to avoid a hard credit pull on their FICO score. The primary caveat is that the company discloses no rates or APR on its website, so borrowers cannot evaluate the true cost of borrowing without submitting a full application — a significant transparency gap compared to mainstream lenders.
Best For
- South Carolina residents needing a small emergency loan between $100 and $5,000
- Borrowers with damaged or thin credit who want to avoid a hard FICO inquiry while shopping for funds
- Consumers with urgent, short-term cash shortfalls who can repay within the loan term
- Applicants who prefer the option of in-person service at a physical branch location
Updated 2026-04-29
More Emergency Cash
U
USA Payday Cash Loans Memphis
Contact
BBB:
U
USA Cash Services
Contact
BBB:
Financial Wellness Guides
How to Read Your Credit Report (And Spot Errors)
Your credit report contains the raw data behind your score. Learn what's in it, how to read it, and how to dispute errors that could be dragging your score down.
Read guide →Buy Now, Pay Later: How BNPL Really Affects Your Credit
Klarna, Afterpay, Affirm — they make spending easy. But what happens to your credit score when you use them? Here's what the fine print doesn't tell you.
Read guide →Understanding Your Credit Score: The Complete Guide
Learn what makes up your credit score, how it's calculated, what the ranges mean, and how to check yours for free.
Read guide →Financial Terms Explained (10 terms)
New to credit and lending? Here are the key terms used on this page, explained in plain language with real-number examples.
Interest & Rates
APR — Annual Percentage Rate
The total yearly cost of borrowing money, including the interest rate plus any fees the lender charges. Think of it as the 'true price tag' on a loan.
Why it matters
Lenders must show APR by law (Truth in Lending Act) because the interest rate alone can hide fees. Comparing APR across lenders is the most reliable way to find the cheapest loan.
Example
You borrow $10,000 at 6% interest for 3 years, but there's a $300 origination fee. The interest rate is 6%, but the APR is 6.9% because it includes that fee. You'd pay $304/month and $946 total in interest.
Compound Interest
Interest calculated on both the original amount borrowed AND the interest that's already been added. It's 'interest on interest' — and it makes debt grow faster than you'd expect.
Why it matters
Credit cards and many loans use compound interest. If you only make minimum payments, compound interest is why a $3,000 balance can take 15 years to pay off.
Example
You owe $1,000 at 20% annual interest compounded monthly. After month 1 you owe $1,016.67. Month 2, interest is charged on $1,016.67 (not $1,000), so you owe $1,033.61. After 1 year without payments: $1,219.
MAPR — Military Annual Percentage Rate
A special APR calculation used for military servicemembers that includes ALL costs — fees, insurance, and add-ons — capped at 36% by federal law.
Why it matters
The Military Lending Act protects active-duty servicemembers and their families from predatory lending. Any lender charging above 36% MAPR to military is breaking federal law.
Example
A payday lender charges a $15 fee per $100 borrowed for 2 weeks. For civilians, that's technically legal in some states. For military: that works out to 391% MAPR — illegal under the MLA.
Usury Rate — Usury Rate (Interest Rate Cap)
The maximum interest rate a lender can legally charge in a particular state. Charging above this rate is called 'usury' and is illegal.
Why it matters
Usury laws are your main legal protection against predatory interest rates. But beware: some states have weak or no usury caps, and federal banks can sometimes override state limits.
Example
New York caps interest at 16% for most consumer loans (25% is criminal usury). If a lender tries to charge you 30% in NY, that loan is unenforceable — you could fight it in court.
How Loans Work
Collateral — Loan Collateral
An asset you pledge to the lender as security for a loan. If you stop paying, the lender can seize and sell that asset to recover their money.
Why it matters
Secured loans (with collateral) have lower interest rates because the lender has less risk. But you could lose your home, car, or savings if you default.
Example
A mortgage uses your house as collateral. A car loan uses your vehicle. A title loan uses your car title. If you miss payments, the lender can foreclose or repossess.
Fees & Costs
Late Fee — Late Payment Fee
A charge added to your account when you miss a payment deadline. Most credit cards charge $29-$41 per late payment, and many loans have similar penalties.
Why it matters
The fee itself hurts, but the real damage is to your credit score. A payment 30+ days late stays on your credit report for 7 years and can drop your score 60-110 points.
Example
Your credit card payment of $150 is due March 1. You pay on March 18. The bank charges a $39 late fee. If it's 30+ days late, it gets reported to credit bureaus and your 760 score drops to 670.
NSF Fee — Non-Sufficient Funds Fee
A fee your bank charges when a payment bounces because there isn't enough money in your account. Also called a 'bounced check fee' or 'returned payment fee.'
Why it matters
NSF fees hit you twice — your bank charges you AND the company you were trying to pay may charge their own returned payment fee. That's $50-70 for one missed payment.
Example
Your auto-pay tries to pull $350 for rent, but you only have $280 in checking. Your bank charges $35 NSF fee. Your landlord charges $25 returned payment fee. Total damage: $60 in fees.
Legal Terms
Usury — Usury (Illegal Interest)
The practice of charging interest rates higher than what the law allows. Usury laws set state-specific caps on how much lenders can charge.
Why it matters
If a lender charges usurious rates, the loan may be void, penalties can be reduced, or you may be entitled to damages. Know your state's limits.
Example
Your state caps consumer loans at 24% APR. An online lender charges you 36%. That loan may be unenforceable, and you might only need to repay the principal — no interest or fees.
Credit Cards
Cash Advance — Credit Card Cash Advance
Using your credit card to get cash from an ATM or bank. It's one of the most expensive ways to borrow — higher interest rate, immediate interest accrual (no grace period), and an upfront fee.
Why it matters
Cash advances are a debt trap: 25-30% APR with no grace period plus a 3-5% fee. Interest starts the second you withdraw, not at the end of the billing cycle.
Example
You take a $500 cash advance. Fee: $25 (5%). Interest: 28% APR starting immediately. After 30 days, you owe $536.67. After 6 months of minimum payments, you've paid $85 in interest on $500.
Want to learn more? Read our Financial Wellness Guides for in-depth explanations and practical advice.
Affiliate Disclosure: CreditDoc may earn a commission when you click links to Primo Personal Loans and other services. These commissions help us maintain our free research. Our editorial team independently evaluates all services. Compensation does not influence our ratings or rankings. Learn more.