Portside Finance (operating as "Quick Loans") is a Florida-based personal lending company with physical locations in Jacksonville and North Port. The company markets itself as a community-focused lender offering quick loan approvals and friendly service to borrowers with unexpected expenses or planned purchases.
Portside Finance offers unsecured personal loans ranging from $500 to $5,000 with repayment terms between 12 and 18 months. The company advertises 30-minute loan approvals and claims to serve borrowers seeking alternatives to traditional banking. Loan amounts may require collateral (first or second lien on a vehicle no more than ten years old) depending on the applicant's creditworthiness.
The company distinguishes itself through in-person service at two physical branch locations and a stated commitment to personalized lending tailored to individual financial situations. They promote flexible repayment plans and position themselves as "neighbors" familiar with the local community rather than impersonal corporate lenders.
While Portside Finance offers faster approval than traditional banks, the 35.9% APR is significantly higher than standard personal loan rates and reflects the higher-risk lending market. The $25 credit investigation fee and $25 annual anniversary fee add to the total cost of borrowing. Prospective borrowers should carefully compare this option against credit unions, payday alternative lenders (under 36% APR), or larger personal loan lenders before committing.