PayDayAllDay is a payday loan marketplace and retail lender network that has been operating since 2019, describing itself as a service that enables borrowers to 'find their lenders.' It maintains physical branch locations across Ohio — including Columbus, Cincinnati, Cleveland, and Findlay — while also offering a fully online application process. The Columbus branch is located at 745 W State St, Suite 550, and is managed by Joshua Mattoon.
The company facilitates payday loans, cash advances, installment loans, and check cashing services. Loan amounts range from $250 to $5,000, with eligibility requirements that include being at least 18 years old, having a verifiable source of income (preferably $1,000/month or more), holding a checking account, and providing a valid government-issued ID. Applications can be completed online in minutes or in person at any branch. Business hours are Monday through Sunday, 8am to 10pm, which is notably broader than most payday lenders.
PayDayAllDay markets itself on accessibility and second-chance lending. The company explicitly targets borrowers with damaged credit histories, positioning itself against traditional banks that decline low-score applicants. It also advertises rate claims to verify for borrowers with strong credit and offers free online and in-person consultations before committing to a loan. The 'N/A' listings for specific products on its location pages suggest the site functions partly as a lead-generation gateway to a network of lenders rather than always acting as the direct lender.
For consumers in genuine short-term cash emergencies, PayDayAllDay offers a convenient multi-channel access point — but the absence of disclosed APRs, fees, or repayment terms on the website is a significant transparency gap. Payday loans as a product class carry some of the highest effective interest rates in consumer finance, often 300–400% APR. The $5,000 upper limit and installment loan offering give it slightly more range than a typical payday shop, but prospective borrowers should request full cost disclosures before accepting any offer.