Payability was founded in 2015 and has become a specialized financial platform for third-party marketplace sellers, particularly those operating on Amazon. The company has facilitated over $6 billion in daily payments to more than 10,000 Amazon sellers since its inception. Rather than positioning itself as a traditional lender, Payability operates as an earnings acceleration service designed specifically for the unique cash flow challenges of marketplace-based businesses.
Payability's core offering is a daily payout system that allows Amazon and Walmart sellers to access their sales earnings the next day instead of waiting 14 days for standard marketplace payments. The service includes a Payability Visa prepaid card (issued by Sutton Bank and powered by Marqeta) that enables sellers to spend their advanced funds immediately. The application process is streamlined—sellers connect their marketplace account, pass eligibility review based on sales volume and performance, and receive funding within 30 minutes, with no traditional credit checks required.
The platform also accommodates Amazon deferred payments, expanding access to funds beyond standard daily sales. Payability distinguishes itself by explicitly avoiding the "loan" model. The company emphasizes that users receive their own sales faster rather than borrowing money, positioning the daily payout system as debt-free funding that grows with business revenue.
This approach appeals to sellers who are uncomfortable with traditional small business loans or cash advances. The company's Amazon-approved status as a third-party software partner and its focus on a specific seller demographic represent a niche market positioning that differs from general business lending. The exact fee structure is not disclosed on the main website content and requires review of full terms and conditions.
Additionally, the service is exclusively available to marketplace sellers with existing sales history—it cannot serve businesses without Amazon or Walmart presence. For eligible sellers with consistent marketplace revenue, the service provides genuine cash flow relief; for others, traditional small business loans may be more appropriate.