V
Venture Payday Loans
Contact
BBB:
NiceLoans! in Memphis, TN
NiceLoans! is a Tennessee storefront lender offering payday and personal loans up to $2,000 across 4 locations, with service estimates in under 20 minutes.
Data compiled from public sources · Rating from CreditDoc methodology
NiceLoans! Review
NiceLoans! is a consumer lending company headquartered at 138 Madison Avenue in Memphis, Tennessee, with four physical store locations across the state. The company has been in operation for over 10 years, establishing itself as a neighborhood-focused lender for Tennessee residents who need fast access to short-term cash. As a storefront-only lender, NiceLoans! targets borrowers who prefer face-to-face service and direct interaction with loan professionals rather than an online application process.
NiceLoans! specializes in payday loans and personal loans with amounts up to $2,000. The application is handled entirely in person at one of their four Tennessee branches. The company commits to providing service estimates within 20 minutes of a visit, and same-day service estimates are available for qualifying applicants. Flexible payment options are offered, and loan professionals at each location are available to walk borrowers through the application requirements, explain terms, and answer questions before any agreement is signed.
The company differentiates itself through its emphasis on transparency and customer service. NiceLoans! explicitly states that its goal is to ensure 'everything is thoroughly explained' to every borrower — a meaningful claim in a lending category where terms are often buried in fine print. The 20-minute service estimate benchmark is a specific, published commitment uncommon among payday lenders. With over a decade of operating history in Tennessee, the company has built a local reputation in the Memphis market and surrounding areas. The multi-branch footprint gives residents in different parts of the state a nearby physical option.
For borrowers who qualify and live near a branch, NiceLoans! offers a fast and accessible path to small-dollar loans. However, the company does not publish interest rates or APRs on its website, which is a significant transparency gap — payday and short-term personal loans in this category typically carry very high annualized rates. The loan cap of $2,000 limits the product for anyone needing more substantial funds. Geographic availability is strictly limited to Tennessee, and with only four locations, access is concentrated. Borrowers should always ask for the full APR, total repayment amount, and payment schedule before accepting any loan.
Services & Features
Flexible loan repayment options
In-person loan professional consultations
In-store loan applications
Multi-location branch network (4 Tennessee stores)
Payday loans
Personal loans up to $2,000
Rates and terms information by location
Same-day service estimates
Service estimates within 20 minutes
Store locator tool
Feature Checklist
Mobile App
Online Portal
Score Tracking
Credit Education
Personal Advisor
Identity Theft Protection
Pros & Cons
Pros
- Four physical store locations across Tennessee for in-person access
- Service estimates delivered within 20 minutes of visiting a branch
- Over 10 years of operating experience in Tennessee
- Flexible payment options available on loans
- Loan professionals on-site at every location to answer questions
- Stated commitment to explaining all terms before loan is issued
- Same-day service estimates for qualifying applicants
Cons
- APRs and interest rates are not disclosed anywhere on the website
- Available only in Tennessee with just 4 store locations — no online application
- Maximum loan amount of $2,000 limits utility for larger financial needs
- Payday loan products in this category typically carry very high annualized rates
- No information on credit score requirements or eligibility criteria published
Rating Breakdown
Value 2.0
Effectiveness 1.5
Customer Service 2.2
Transparency 2.0
Ease of Use 3.9
Compare the Best Personal Loan Options
See which lenders actually approve borrowers with bad credit. We compared APRs, fees, minimum scores, and funding speed.
Frequently Asked Questions
Is NiceLoans! legitimate?
Yes. NiceLoans! is a registered company, headquartered in 5281 Winchester Rd, Memphis, TN 38118.
Quick Facts
- Headquarters
- 5281 Winchester Rd, Memphis, TN 38118
- BBB Accredited
- No
- Starting Price
- Contact provider
- Setup Fee
- None
- Money-Back Guarantee
- No
CreditDoc Diagnosis
Doctor's Verdict on NiceLoans!
NiceLoans! is best suited for Tennessee residents near a Memphis-area branch who need fast small-dollar cash and prefer dealing with a human loan officer rather than an online lender. The main caveat is that APRs are not disclosed on the website, which is a red flag in this lending category — borrowers should ask for the full cost of borrowing in writing before accepting any offer.
Best For
- Tennessee residents living near one of the four branch locations
- Borrowers who prefer in-person service and face-to-face explanation of loan terms
- People needing fast access to $500–$2,000 with same-day estimates
- Borrowers who are uncomfortable with fully online lending processes
Updated 2026-04-29
More Emergency Cash
U
USA Payday Cash Loans Memphis
Contact
BBB:
U
USA Cash Services
Contact
BBB:
Financial Wellness Guides
How to Read Your Credit Report (And Spot Errors)
Your credit report contains the raw data behind your score. Learn what's in it, how to read it, and how to dispute errors that could be dragging your score down.
Read guide →Buy Now, Pay Later: How BNPL Really Affects Your Credit
Klarna, Afterpay, Affirm — they make spending easy. But what happens to your credit score when you use them? Here's what the fine print doesn't tell you.
Read guide →Understanding Your Credit Score: The Complete Guide
Learn what makes up your credit score, how it's calculated, what the ranges mean, and how to check yours for free.
Read guide →Financial Terms Explained (10 terms)
New to credit and lending? Here are the key terms used on this page, explained in plain language with real-number examples.
Interest & Rates
APR — Annual Percentage Rate
The total yearly cost of borrowing money, including the interest rate plus any fees the lender charges. Think of it as the 'true price tag' on a loan.
Why it matters
Lenders must show APR by law (Truth in Lending Act) because the interest rate alone can hide fees. Comparing APR across lenders is the most reliable way to find the cheapest loan.
Example
You borrow $10,000 at 6% interest for 3 years, but there's a $300 origination fee. The interest rate is 6%, but the APR is 6.9% because it includes that fee. You'd pay $304/month and $946 total in interest.
Compound Interest
Interest calculated on both the original amount borrowed AND the interest that's already been added. It's 'interest on interest' — and it makes debt grow faster than you'd expect.
Why it matters
Credit cards and many loans use compound interest. If you only make minimum payments, compound interest is why a $3,000 balance can take 15 years to pay off.
Example
You owe $1,000 at 20% annual interest compounded monthly. After month 1 you owe $1,016.67. Month 2, interest is charged on $1,016.67 (not $1,000), so you owe $1,033.61. After 1 year without payments: $1,219.
MAPR — Military Annual Percentage Rate
A special APR calculation used for military servicemembers that includes ALL costs — fees, insurance, and add-ons — capped at 36% by federal law.
Why it matters
The Military Lending Act protects active-duty servicemembers and their families from predatory lending. Any lender charging above 36% MAPR to military is breaking federal law.
Example
A payday lender charges a $15 fee per $100 borrowed for 2 weeks. For civilians, that's technically legal in some states. For military: that works out to 391% MAPR — illegal under the MLA.
Usury Rate — Usury Rate (Interest Rate Cap)
The maximum interest rate a lender can legally charge in a particular state. Charging above this rate is called 'usury' and is illegal.
Why it matters
Usury laws are your main legal protection against predatory interest rates. But beware: some states have weak or no usury caps, and federal banks can sometimes override state limits.
Example
New York caps interest at 16% for most consumer loans (25% is criminal usury). If a lender tries to charge you 30% in NY, that loan is unenforceable — you could fight it in court.
How Loans Work
Collateral — Loan Collateral
An asset you pledge to the lender as security for a loan. If you stop paying, the lender can seize and sell that asset to recover their money.
Why it matters
Secured loans (with collateral) have lower interest rates because the lender has less risk. But you could lose your home, car, or savings if you default.
Example
A mortgage uses your house as collateral. A car loan uses your vehicle. A title loan uses your car title. If you miss payments, the lender can foreclose or repossess.
Fees & Costs
Late Fee — Late Payment Fee
A charge added to your account when you miss a payment deadline. Most credit cards charge $29-$41 per late payment, and many loans have similar penalties.
Why it matters
The fee itself hurts, but the real damage is to your credit score. A payment 30+ days late stays on your credit report for 7 years and can drop your score 60-110 points.
Example
Your credit card payment of $150 is due March 1. You pay on March 18. The bank charges a $39 late fee. If it's 30+ days late, it gets reported to credit bureaus and your 760 score drops to 670.
NSF Fee — Non-Sufficient Funds Fee
A fee your bank charges when a payment bounces because there isn't enough money in your account. Also called a 'bounced check fee' or 'returned payment fee.'
Why it matters
NSF fees hit you twice — your bank charges you AND the company you were trying to pay may charge their own returned payment fee. That's $50-70 for one missed payment.
Example
Your auto-pay tries to pull $350 for rent, but you only have $280 in checking. Your bank charges $35 NSF fee. Your landlord charges $25 returned payment fee. Total damage: $60 in fees.
Legal Terms
Usury — Usury (Illegal Interest)
The practice of charging interest rates higher than what the law allows. Usury laws set state-specific caps on how much lenders can charge.
Why it matters
If a lender charges usurious rates, the loan may be void, penalties can be reduced, or you may be entitled to damages. Know your state's limits.
Example
Your state caps consumer loans at 24% APR. An online lender charges you 36%. That loan may be unenforceable, and you might only need to repay the principal — no interest or fees.
Credit Cards
Cash Advance — Credit Card Cash Advance
Using your credit card to get cash from an ATM or bank. It's one of the most expensive ways to borrow — higher interest rate, immediate interest accrual (no grace period), and an upfront fee.
Why it matters
Cash advances are a debt trap: 25-30% APR with no grace period plus a 3-5% fee. Interest starts the second you withdraw, not at the end of the billing cycle.
Example
You take a $500 cash advance. Fee: $25 (5%). Interest: 28% APR starting immediately. After 30 days, you owe $536.67. After 6 months of minimum payments, you've paid $85 in interest on $500.
Want to learn more? Read our Financial Wellness Guides for in-depth explanations and practical advice.
Affiliate Disclosure: CreditDoc may earn a commission when you click links to NiceLoans! and other services. These commissions help us maintain our free research. Our editorial team independently evaluates all services. Compensation does not influence our ratings or rankings. Learn more.