NewLane Finance is an equipment financing company based in Philadelphia and operates as a subsidiary of WSFS Bank, the oldest and largest locally headquartered bank in the Greater Philadelphia and Delaware region. WSFS Bank has nearly 200 years of financial history, providing NewLane with institutional backing and stability. The company focuses exclusively on equipment financing rather than general small business loans or lines of credit.
NewLane offers tailored equipment financing solutions through three main channels: direct partnerships with vendors who want to offer financing to their customers, partnerships with brokers seeking to close more deals, and applications from businesses and medical practices ready to acquire equipment. The company emphasizes fast credit decisions, flexible terms, and integration with sales workflows. They provide resources including an ACH payment portal, finance calculator, article library, and FAQ library to support customers throughout the financing process.
The company distinguishes itself through its partnership-focused model rather than transactional lending. NewLane has financed over $1.1 billion in equipment across 36,000+ deals for 31,000+ companies. Customer reviews on Google average 4.4/5 stars, with feedback highlighting fast decisioning, clear communication, and flexibility. The backing of WSFS Bank—an FDIC member with nearly 200 years of history—provides credibility and financial strength unavailable to independent equipment finance companies.
However, NewLane's focus is narrowly defined to equipment financing only, making it unsuitable for businesses needing working capital, inventory financing, or other loan types. The website provides limited detail on specific rates, terms, loan amounts, or qualification criteria. The company operates primarily through vendor and broker partnerships, meaning direct applicants may face longer approval timelines. Prospective borrowers should contact them directly for personalized quotes and detailed program information.