Merchant ReFi provides business financing solutions including working capital loans, merchant cash advances, and equipment financing for small to mid-sized businesses seeking quick funding.
Data compiled from public sources · Google rating shown when a stored review count is available
Merchant ReFi is a business financing company that positions itself as a customer-centric alternative to traditional lending institutions. The company emphasizes understanding the specific needs of business owners and claims to deliver funding with minimal turnaround time.
Merchant ReFi offers multiple financing products tailored to different business types and needs. These include working capital loans, merchant cash advances, business lines of credit, equipment financing, business term loans, and SBA loans. The company serves diverse industries including retail, restaurants, construction, manufacturers, auto repair shops, and small businesses. They address specific funding needs such as inventory, payroll, equipment, cash flow, marketing, materials, and expansion.
The company differentiates itself through claimed customer service quality and speed of funding approval. Their website highlights a three-step process (Apply, Review, Approved) with funding promised in as little as 24 hours. Customer testimonials emphasize trustworthiness, honest dealings, and personalized service. They explicitly state they take time to understand borrower needs and match them with appropriate programs.
While the website provides a clear service overview and positive customer testimonials, specific details about rates, terms, fees, and eligibility requirements are not disclosed on the public-facing content. This is typical for business lending platforms that customize terms based on individual applicant profiles. The company operates a partner-based model (indicated by Partner login option) suggesting relationships with funding sources rather than proprietary capital.
This is state-level context for Business Loans consumers in New York, NY. It does not confirm that Merchant Refi or this specific location is licensed.
State regulator
New York Department of Financial Services
Consumer protection
Status: Permitted
Rate context: 16% civil usury cap; licensed lenders may negotiate rates for certain loan types
Personal loans from licensed lenders are permitted. Unlicensed lenders are subject to the 16% civil usury cap unless a specific exemption applies. Rates above 16% are civil usury; rates above 25% are criminal usury.
Status: Permitted
Rate context: 16% civil usury cap for unlicensed lenders; licensed lenders may negotiate rates under Banking Law
Installment loans are legal in New York. Licensed lenders have greater flexibility in rate negotiation; unlicensed lenders are subject to the 16% civil usury cap. Consumer Protection Act (Gen. Bus. Law Article 22-A) requires clear disclosure of all terms.
Source: CreditDoc state-law summary and listed public regulator resources. Verify licensing directly with the listed state regulator before relying on a provider.
Merchant Refi offers 12 services including Working capital loans, Merchant cash advances, Business lines of credit, Equipment financing, Business term loans, and 7 more.
Merchant Refi has profile signals associated with Small business owners in retail, food service, construction, and manufacturing seeking quick access to working capital, Established businesses needing equipment financing or inventory funding without lengthy traditional bank approval processes, Business owners prioritizing personalized service and willingness to speak with a lending staff context over self-service online platforms.
Key strengths: Fast funding turnaround: claims approval and funding in as little as 24 hours; Multiple product types: offers working capital loans, merchant cash advances, equipment financing, business lines of credit, business term loans, and SBA loans; Industry-specific solutions: tailored programs for retail, restaurants, construction, manufacturers, and auto repair shops. Areas to consider: No disclosed rates or terms: website does not provide APR, interest rates, fees, or repayment terms for any products; Limited transparency on eligibility: no stated requirements for credit score, annual revenue, time in business, or other qualification criteria.
In the Business Loans category, comparable providers include Express Capital Financing, Nashville Money Guys, Steven Hook, San Francisco Mortgage Advisor. Each company has different strengths, so compare services, pricing, and consumer complaint records before deciding what to do next.
CreditDoc Profile Note
Merchant ReFi is best suited for established small business owners who need flexible, fast funding and value personalized service. The main caveat is the complete lack of listed pricing and terms on the public website—borrowers must apply and speak directly with an agent to understand actual costs, which makes comparison shopping and upfront decision-making difficult.
Express Capital Financing is a nationwide hard money lender specializing in commercial real estate loans for fix-and-flip projects, DSCR loans, and construction financing from $150K to $10M.
Google rating from 154 reviews
Profile signals: Real estate investors and house flippers seeking short-term bridge or fix-and-flip financing, Commercial property developers and multi-family operators needing construction or acquisition loans
Nashville Money Guys is a hard money lender specializing in fix-and-flip and bridge loans for real estate investors, offering fast closings in 10 days or less with creative funding solutions.
Google rating from 7 reviews
Profile signals: Real estate fix-and-flip investors needing quick capital in competitive markets, Investment property owners seeking bridge financing between sales or refinancing
Steven Hook is a San Francisco-based mortgage advisor offering home purchase, refinance, and commercial loan options with claimed 10-day average closing times and rate claims to verify.
Google rating from 50 reviews
Profile signals: First-time homebuyers seeking personalized guidance and pre-approval support in the San Francisco area, Self-employed or non-traditional income earners seeking mortgage approval despite income documentation challenges
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Read guide →New to credit and lending? Here are the key terms used on this page, explained in plain language with real-number examples.
The total yearly cost of borrowing money, including the interest rate plus any fees the lender charges. Think of it as the 'true price tag' on a loan.
Lenders are required to show APR by law (Truth in Lending Act) because the interest rate alone can hide fees. Comparing APR across lenders is the most reliable way to find the lower-cost loan.
Example
You borrow $10,000 at 6% interest for 3 years, but there's a $300 origination fee. The interest rate is 6%, but the APR is 6.9% because it includes that fee. You'd pay $304/month and $946 total in interest.
The percentage a lender charges you for borrowing their money, calculated on the amount you still owe. It's the lender's profit for taking the risk of lending to you.
Even a 1% difference in interest rate can cost you thousands over a loan's life. Lower rates mean less money out of your pocket.
Example
On a $20,000 car loan for 5 years: at 5% you pay $2,645 in interest. At 8% you pay $4,332. That 3% difference costs you $1,687 extra.
A person who agrees to repay your loan if you can't. They're equally responsible for the debt, and their credit is affected by your payment behavior.
Cosigning helps people with thin credit get approved or get better rates. But it's a huge risk for the cosigner — they're on the hook for the full amount if you default.
Example
A parent cosigns their child's $30,000 student loan. The child stops paying after 6 months. The parent is now legally required to make the payments or face collections, lawsuits, and credit damage.
How long you have to repay the loan, measured in months or years. A shorter term means higher monthly payments but less total interest paid.
Longer terms feel more affordable monthly but cost much more overall. A 30-year mortgage costs almost double in interest compared to a 15-year mortgage on the same amount.
Example
Borrowing $200,000 at 6.5%: A 15-year term costs $1,742/month ($113,561 total interest). A 30-year term costs $1,264/month ($255,088 total interest). You save $141,527 with the shorter term.
A one-time fee the lender charges to process and set up your loan. It covers their costs for underwriting, verifying your information, and preparing paperwork.
Origination fees are usually 1-8% of the loan amount and are often deducted from your loan proceeds — so you receive less than you borrowed.
Example
You're approved for a $10,000 personal loan with a 5% origination fee. The lender deducts $500 upfront, so you receive $9,500 in your bank account but owe $10,000 plus interest.
The original amount of money you borrowed, before any interest or fees are added. It's the 'real' amount of your debt.
Your interest is calculated on the principal. Paying extra toward principal (not just interest) is the one route to reduce your total cost and pay off a loan early.
Example
You borrow $25,000 for a car. That $25,000 is your principal. Your first payment of $450 might split as $150 toward interest and $300 toward principal, bringing your balance to $24,700.
The process where a lender evaluates your finances — income, debts, credit history, assets — to decide whether to approve your loan and at what rate.
Understanding what underwriters look for helps you prepare a stronger application. They check your DTI ratio, employment stability, credit score, and the asset's value.
Example
You apply for a mortgage. The underwriter reviews your pay stubs (income), bank statements (savings), credit report (history), and orders an appraisal (home value). This takes 2-4 weeks.
Want to learn more? Read our Financial Wellness Guides for in-depth explanations and practical advice.
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