Lily Advance logo

Lily Advance in Memphis, TN

4.4/5

Tennessee-based merchant cash advance (MCA) lender serving brokers nationwide with fast underwriting and funding for small businesses in 49 states plus Puerto Rico.

Data compiled from public sources · Rating from CreditDoc methodology

Lily Advance Review

Lily Advance was founded in 2021 by Ari Rashkin and is based in Memphis, Tennessee. The company specializes in merchant cash advance (MCA) underwriting and has assembled a team with over a decade of combined industry experience. The founding team includes experienced professionals from previous MCA firms like Keycash Capital and Henley Capital, bringing deep expertise in the alternative business lending space.

Lily Advance provides merchant cash advance funding designed for small businesses that may not qualify for traditional bank loans. They serve businesses across 49 states plus Puerto Rico, with particular focus on industries including restaurants and hospitality, construction and blue-collar trades, first and third-position deals, and Puerto Rico-based businesses ("Negocios de Puerto Rico"). The company emphasizes speed and accessibility, claiming decisions within 1 hour and funding within a few hours, with the full process from application to funding completed within 24 hours.

The company distinguishes itself through several stated operational practices: human underwriting rather than algorithmic decisions, willingness to fund deals other lenders decline, specialization in complex and higher-risk business profiles, transparent communication with clear terms, and direct partnership with brokers rather than middlemen involvement. They have served over 3,000 businesses and claim 10 years of industry experience collectively. Their application process is streamlined, requiring only basic business information and 3 months of bank statements.

As an MCA lender, Lily Advance operates in a space that comes with inherent considerations. While they position themselves as more accessible and flexible than traditional lenders, MCA products typically carry higher costs than conventional business loans. The company's emphasis on speed, willingness to fund complex files, and focus on businesses with limited traditional financing options indicates they serve a high-risk lending market where borrowers may have limited alternatives.

Services & Features

Bank verification through Plaid integration
Construction and blue-collar business funding
Direct broker partnership and syndication
Electronic contract signing
Expert underwriting for complex business profiles
Fast decisioning and same-day or next-day funding
First-position and third-position deal funding
Merchant cash advance (MCA) funding
Overnight ACH funding and commission payments
Puerto Rico-focused business lending
Restaurant and hospitality business financing

Feature Checklist

Mobile App
Online Portal
Score Tracking
Credit Education
Personal Advisor
Identity Theft Protection

Pros & Cons

Pros

  • Fast underwriting decisions within 1 hour with funding within hours (claimed 24-hour full process)
  • Serves all 49 states plus Puerto Rico, including specialized focus on Puerto Rico businesses
  • Human expert underwriting by experienced team rather than automated algorithms
  • Willing to fund complex deals and higher-risk business profiles that others decline
  • Transparent process with clear terms and no middlemen; direct broker partnerships
  • Streamlined application requiring only basic info and 3 months of bank statements
  • Over 3,000 businesses served with 10+ years of collective MCA industry experience

Cons

  • MCA products inherently carry higher costs and rates than traditional small business loans
  • Limited public disclosure of actual terms, rates, fees, or qualification requirements on website
  • Focus on high-risk lending market suggests borrowers may have exhausted traditional financing options
  • No information provided about specific loan amounts, repayment terms, or cost structures
  • Requires bank statement verification and personal underwriting, which is more intrusive than some alternatives

Rating Breakdown

Value
5.0
Effectiveness
4.7
Customer Service
3.9
Transparency
3.5
Ease of Use
4.5

Frequently Asked Questions

Is Lily Advance legitimate?

Yes. Lily Advance is a registered company, headquartered in Memphis, TN.

How long does Lily Advance take to show results?

Results vary by individual situation. Contact the provider to discuss expected timelines for your specific needs.

Quick Facts

Headquarters
Memphis, TN
BBB Accredited
No
Starting Price
Contact provider
Setup Fee
None
Money-Back Guarantee
No
Visit Lily Advance

CreditDoc Diagnosis

Doctor's Verdict on Lily Advance

Lily Advance is best for established small businesses needing fast cash that don't qualify for traditional bank loans, particularly in hospitality, construction, and Puerto Rico. The main caveat is that MCAs carry significantly higher costs than conventional business loans, so borrowers should understand they're accessing capital at a premium in exchange for speed and accessibility to businesses with limited traditional financing options.

Best For

  • Small business owners in restaurants, hospitality, or construction trades needing fast funding
  • Established businesses in Puerto Rico seeking reliable funding from a specialized lender
  • Business owners with complex financial profiles or credit issues who need alternatives to traditional bank loans
  • Brokers and ISOs seeking a direct underwriting partner without middlemen for merchant cash advances
Updated 2026-04-30

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Financial Wellness Guides

Financial Terms Explained (7 terms)

New to credit and lending? Here are the key terms used on this page, explained in plain language with real-number examples.

Interest & Rates

APR — Annual Percentage Rate

The total yearly cost of borrowing money, including the interest rate plus any fees the lender charges. Think of it as the 'true price tag' on a loan.

Why it matters

Lenders must show APR by law (Truth in Lending Act) because the interest rate alone can hide fees. Comparing APR across lenders is the most reliable way to find the cheapest loan.

Example

You borrow $10,000 at 6% interest for 3 years, but there's a $300 origination fee. The interest rate is 6%, but the APR is 6.9% because it includes that fee. You'd pay $304/month and $946 total in interest.

Interest Rate

The percentage a lender charges you for borrowing their money, calculated on the amount you still owe. It's the lender's profit for taking the risk of lending to you.

Why it matters

Even a 1% difference in interest rate can cost you thousands over a loan's life. Lower rates mean less money out of your pocket.

Example

On a $20,000 car loan for 5 years: at 5% you pay $2,645 in interest. At 8% you pay $4,332. That 3% difference costs you $1,687 extra.

How Loans Work

Cosigner — Loan Cosigner

A person who agrees to repay your loan if you can't. They're equally responsible for the debt, and their credit is affected by your payment behavior.

Why it matters

Cosigning helps people with thin credit get approved or get better rates. But it's a huge risk for the cosigner — they're on the hook for the full amount if you default.

Example

A parent cosigns their child's $30,000 student loan. The child stops paying after 6 months. The parent is now legally required to make the payments or face collections, lawsuits, and credit damage.

Loan Term (Tenor) — Loan Term / Tenor

How long you have to repay the loan, measured in months or years. A shorter term means higher monthly payments but less total interest paid.

Why it matters

Longer terms feel more affordable monthly but cost much more overall. A 30-year mortgage costs almost double in interest compared to a 15-year mortgage on the same amount.

Example

Borrowing $200,000 at 6.5%: A 15-year term costs $1,742/month ($113,561 total interest). A 30-year term costs $1,264/month ($255,088 total interest). You save $141,527 with the shorter term.

Origination Fee — Loan Origination Fee

A one-time fee the lender charges to process and set up your loan. It covers their costs for underwriting, verifying your information, and preparing paperwork.

Why it matters

Origination fees are usually 1-8% of the loan amount and are often deducted from your loan proceeds — so you receive less than you borrowed.

Example

You're approved for a $10,000 personal loan with a 5% origination fee. The lender deducts $500 upfront, so you receive $9,500 in your bank account but owe $10,000 plus interest.

Principal — Loan Principal

The original amount of money you borrowed, before any interest or fees are added. It's the 'real' amount of your debt.

Why it matters

Your interest is calculated on the principal. Paying extra toward principal (not just interest) is the fastest way to reduce your total cost and pay off a loan early.

Example

You borrow $25,000 for a car. That $25,000 is your principal. Your first payment of $450 might split as $150 toward interest and $300 toward principal, bringing your balance to $24,700.

Underwriting — Loan Underwriting

The process where a lender evaluates your finances — income, debts, credit history, assets — to decide whether to approve your loan and at what rate.

Why it matters

Understanding what underwriters look for helps you prepare a stronger application. They check your DTI ratio, employment stability, credit score, and the asset's value.

Example

You apply for a mortgage. The underwriter reviews your pay stubs (income), bank statements (savings), credit report (history), and orders an appraisal (home value). This takes 2-4 weeks.

Want to learn more? Read our Financial Wellness Guides for in-depth explanations and practical advice.

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