Lily Advance was founded in 2021 by Ari Rashkin and is based in Memphis, Tennessee. The company specializes in merchant cash advance (MCA) underwriting and has assembled a team with over a decade of combined industry experience. The founding team includes experienced professionals from previous MCA firms like Keycash Capital and Henley Capital, bringing deep expertise in the alternative business lending space.
Lily Advance provides merchant cash advance funding designed for small businesses that may not qualify for traditional bank loans. They serve businesses across 49 states plus Puerto Rico, with particular focus on industries including restaurants and hospitality, construction and blue-collar trades, first and third-position deals, and Puerto Rico-based businesses ("Negocios de Puerto Rico"). The company emphasizes speed and accessibility, claiming decisions within 1 hour and funding within a few hours, with the full process from application to funding completed within 24 hours.
The company distinguishes itself through several stated operational practices: human underwriting rather than algorithmic decisions, willingness to fund deals other lenders decline, specialization in complex and higher-risk business profiles, transparent communication with clear terms, and direct partnership with brokers rather than middlemen involvement. They have served over 3,000 businesses and claim 10 years of industry experience collectively. Their application process is streamlined, requiring only basic business information and 3 months of bank statements.
As an MCA lender, Lily Advance operates in a space that comes with inherent considerations. While they position themselves as more accessible and flexible than traditional lenders, MCA products typically carry higher costs than conventional business loans. The company's emphasis on speed, willingness to fund complex files, and focus on businesses with limited traditional financing options indicates they serve a high-risk lending market where borrowers may have limited alternatives.