Lendistry was founded in 2015 by a team of founders who witnessed systemic barriers preventing small business owners from accessing fair lending. The company was created to offer an alternative to predatory lenders and traditional banking institutions that often reject small business applicants. Since its inception, Lendistry has funded over $10.5 billion in small business loans and grants and supported 640,000 small businesses.
Lendistry offers small business loans starting at $25,000 with flexible terms up to 10 years. They provide an online application process that can be completed anytime, anywhere without impacting credit scores. The company specializes in SBA loans and serves businesses across multiple industries. They also offer related services including contractor financing, technical assistance, and insurance products. Their lending approach uses alternative underwriting methods rather than traditional credit-focused decision-making, allowing them to evaluate each business on its unique merits.
Lendistry distinguishes itself through three core pillars: Choices (multiple loan amounts and responsible terms), Fintech (fully online application process), and Equitability (alternative underwriting approach that recognizes business diversity). The company has established high brand visibility, serving as the official small business lender for the LA Sparks and Gotham FC (WNBA and women's soccer teams). They partner with organizations like Visa & Main to connect financing with community development. Additionally, they operate The Center by Lendistry, a nonprofit providing technical assistance and education to small business owners.
Lendistry appears well-positioned within the small business lending market with significant scale and institutional backing. However, while minimum loan amounts ($25,000) are lower than some competitors, they may still be high for very early-stage or micro-businesses. The website emphasizes their mission and impact but provides limited transparency about interest rates, APRs, typical approval timelines, or specific qualification requirements—information critical for borrowers comparing options.