BluPrint Home Loans operates as a division of NFM Lending, a mortgage company with corporate headquarters in Encinitas, California. Joey Rosen serves as Senior Vice President of the Central Division and brings a unique professional background to the role—he is a licensed CPA and financial planner, and grew up in the mortgage industry after his father founded First Home Mortgage in Mount Prospect, Illinois in 1986. This family heritage combined with formal financial training positions Rosen as a loan officer with both industry roots and advanced analytical credentials.
The company offers conventional mortgages, FHA loans, VA loans, USDA loans, refinancing options, and investment property financing. They provide mortgage calculators including payment calculators, refinance calculators, affordable house calculators, loan comparison tools, and buydown calculators. Services extend to first-time homebuyers, seasoned investors, and borrowers seeking refinancing solutions. Joey Rosen's office is located in Chicago at 10 S Riverside Plaza and serves clients across multiple states where NFM Lending holds licensing.
What distinguishes this offering is Rosen's dual expertise as both a traditional loan officer and a financial planner with CPA credentials. His stated value proposition emphasizes availability beyond standard business hours (24/7 accessibility rather than 9-5 service) and a consultative approach that positions the home purchase as part of broader financial planning. The company emphasizes customer-centric service and positions itself as "America's Common Sense Lender."
However, several limitations should be noted. As a division of a larger lender (NFM Lending), the company operates within broader institutional constraints and underwriting requirements. Financing is subject to debt-to-income ratios, underwriting requirements, and verification of income, employment, credit, and home value. The website contains incomplete content (text cuts off mid-sentence in footer disclaimers), and refinancing can result in higher total finance charges over a loan's life. Service availability may vary by state, and not all programs are available in all areas.