Hera Lending is a private lending company headquartered in Miami, Florida, that has funded over $1.5 billion in loans across the United States. Founded with more than 5 years of industry experience, the company positions itself as an alternative to traditional banks for real estate investors seeking faster capital access and more flexible underwriting criteria.
The company offers four primary loan products: DSCR (Debt Service Coverage Ratio) loans for rental property investors, fix-and-flip loans for short-term property renovations, bridge loans for quick capital needs between transactions, and ground-up construction loans for developers building residential properties from scratch. All products are asset-based rather than credit-score dependent, and the company claims 10-12 day approval timelines. Loan sizes range from $300K to $2M+, with interest-only payment options available on certain products.
Hera Lending differentiates itself through direct lender status (no broker intermediaries), nationwide licensing across 84% of U.S. coverage, multi-state expertise in regional regulations and market conditions, and tailored loan structuring rather than standardized terms. The company emphasizes speed of closing, flexibility in underwriting, and understanding of local real estate markets across different regions.
As a private lender, Hera Lending serves a specific market segment—real estate investors—rather than consumers seeking personal credit solutions. The company's products are designed for portfolio growth and investment income, not personal use. Borrowers should note that private lending typically carries higher interest rates than traditional bank mortgages, and the 10-12 day approval timeline is presented as an advantage but may reflect less rigorous underwriting than institutional lenders.