Forward Bank logo

Forward Bank in Marshfield, WI

4.2/5

Full-service bank offering personal and business checking, savings, lending, investments, and insurance products with digital banking and community-focused charitable accounts.

Data compiled from public sources · Rating from CreditDoc methodology

Forward Bank Review

Forward Bank is a full-service financial institution providing comprehensive banking, lending, investment, and insurance products to personal, business, and non-profit customers. Based on their website structure and service offerings, they operate as a traditional community bank with both retail and commercial divisions. The bank offers personal banking products including checking and savings accounts, CDs, money market accounts, student accounts, and digital banking services.

For borrowers, Forward provides home loans, auto loans, recreational loans, personal loans, and credit cards. Their business division includes business checking, business savings, non-profit banking services, business credit cards, lending products, digital banking, and cash management solutions. Additionally, Forward offers investment advisory services, financial consultation, and a full insurance division covering personal auto/recreational, homeowners/renters, health/Medicare, and business insurance.

Forward Bank distinguishes itself through specialized offerings including Charitable Money Market Accounts (which direct savings to local non-profits), recreational vehicle lending and insurance (suggesting rural or recreation-focused markets), agricultural lending, and integrated cash management solutions for businesses. They provide a unified platform where customers can consolidate multiple account types and services. The company emphasizes digital accessibility with 24/7 account access, mobile check deposit, bill pay, transfers, and real-time alerts.

As a traditional bank, Forward offers stability and FDIC insurance protection on deposits (standard for banking institutions), extensive product breadth for one-stop financial management, and personalized service through identified lenders and advisors. However, customers should verify current rates and terms directly, as the website provides limited specific rate information. The bank's focus on recreational and agricultural lending suggests strongest positioning in rural or lifestyle-oriented markets rather than urban centers.

Services & Features

Auto loans and recreational vehicle loans
Business checking and business savings
Business lending and lines of credit
CDs and Money Market Accounts
Digital banking with mobile app and 24/7 access
Home mortgage loans
Investment advisory and financial consultation
Non-profit banking services
Personal and business insurance (auto, homeowners, health, recreational)
Personal checking and savings accounts
Personal loans and credit cards
Student bank accounts

Feature Checklist

Mobile App
Online Portal
Score Tracking
Credit Education
Personal Advisor
Identity Theft Protection

Pros & Cons

Pros

  • Integrated financial ecosystem allowing customers to consolidate personal, business, and loan accounts in one institution
  • Specialized recreational vehicle lending and insurance, addressing niche market not served by all banks
  • Charitable Money Market Accounts that direct savings to local non-profits
  • Agricultural lending with dedicated ag lenders for farming and rural customers
  • 24/7 digital banking with mobile check deposit, bill pay, real-time alerts, and secure login options
  • Cash management solutions specifically designed for business customers
  • Free financial consultation services for investment and retirement planning
  • Non-profit banking services with dedicated support for community organizations

Cons

  • Website does not display current deposit rates or loan APRs, requiring customers to contact bank directly for pricing
  • Limited information about account fees, minimum balances, or product terms available online
  • No apparent online account opening process shown; customers directed to 'Open an Account' without clear digital onboarding steps

Rating Breakdown

Value
5.0
Effectiveness
3.7
Customer Service
3.8
Transparency
4.0
Ease of Use
4.5

Frequently Asked Questions

Is Forward Bank legitimate?

Yes. Forward Bank is a registered company, headquartered in Marshfield, WI, founded in 1919.

How long does Forward Bank take to show results?

Account opening typically takes 1-3 business days. Loan decisions vary by product.

Quick Facts

Founded
1919
Headquarters
Marshfield, WI
BBB Accredited
No
Certifications
FDIC Insured FDIC Cert #28530
Starting Price
Contact provider
Setup Fee
None
Money-Back Guarantee
No
Visit Forward Bank

CreditDoc Diagnosis

Doctor's Verdict on Forward Bank

Forward Bank is best suited for customers in rural or recreation-focused markets seeking a true full-service financial institution where they can consolidate banking, lending, investments, and insurance needs. The main caveat is that specific product terms, rates, and fees are not clearly displayed online, requiring direct contact with the bank for pricing decisions.

Best For

  • Rural and agricultural customers seeking specialized farm lending and equipment financing
  • Recreational vehicle owners needing RV loans and specialized insurance coverage
  • Small business owners and non-profits wanting integrated banking, lending, and cash management services
  • Customers seeking one consolidated financial relationship across banking, investments, and insurance
Updated 2026-05-08

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