First Florida Credit Union logo

First Florida Credit Union in Jacksonville, FL

4.0/5
Google rating from 53 reviews

First Florida Credit Union is a member-owned financial institution offering checking, savings, loans, credit cards, and investment services across Florida with a focus on personalized service.

Data compiled from public sources · Google rating shown when a stored review count is available

First Florida Credit Union Review

First Florida Credit Union is a credit union headquartered in Florida that serves members through multiple branch locations. As a credit union, it operates as a member-owned cooperative rather than a for-profit bank, which fundamentally shapes its mission and service model. The organization emphasizes community engagement and financial wellness, hosting regular webinars and in-person seminars on topics like debt management, retirement planning, and financial goal-setting.

The credit union offers a comprehensive suite of financial products including checking and savings accounts, auto loans, personal loans, mortgages, credit cards, and investment services through First Florida Investment Services. They provide a Financial Resource Center with educational content covering autos, credit, saving and investing, retirement planning, money management, housing, and fraud prevention. " Members can access accounts online, via mobile banking, and through in-person branch visits.

First Florida positions itself with a member-centric profile context, emphasizing better rates than traditional banks and lower nominal fees. Customer testimonials highlight high listed staff quality, quick account opening, long-term member relationships (25+ years noted), and service that exceeds commercial banks. The organization invests in financial education and community events, suggesting a commitment beyond transactional banking.

The website indicates ongoing investment in digital infrastructure with new streamlined pages in development. As a credit union, First Florida is subject to federal regulations and member governance structures. While the website demonstrates strong operational presence and member satisfaction, the profile is limited to information available through their public web presence.

Members benefit from typical credit union advantages including potential rate benefits and ownership stake, though specific rate comparisons and fee schedules are not fully detailed on the homepage. The organization appears well-established with significant member tenure and active community programming.

Services & Features

Auto loans
Checking and savings accounts
Credit cards
Debt Management Program
Financial Resource Center with articles, videos, and interactive tools
Financial education webinars and in-person seminars
Investment services and financial advisory (First Florida Investment Services with CFP professionals)
Member-to-member referral program
Mortgage lending (home purchase and refinance)
Online and mobile banking
Personal loans
Youth banking products (Sand Dollar Savings Club, Student Checking)

Feature Checklist

Mobile App
Online Portal
Score Tracking
Credit Education
Personal Advisor
Identity Theft Protection

Pros & Cons

Pros

  • Member-owned credit union structure typically offers lower fees and rate claims to verify compared to traditional banks
  • Routing number 263079014 indicates established banking operations with full federal clearing capabilities
  • Comprehensive Financial Resource Center with free educational content on multiple financial topics
  • Multiple community events and webinars offered regularly (Debt Management Program, retirement planning, financial goals seminars)
  • Full-service offerings including checking, savings, loans, mortgages, credit cards, and investment services in one institution
  • Established track record with members reporting 25+ year relationships and consistent positive service experiences
  • Youth-focused financial products including Sand Dollar Savings Club and Student Checking for building early financial habits
  • Online banking platform with multiple access methods (web, mobile, branches)

Cons

  • Limited geographic footprint to Florida may exclude non-Florida residents from membership or require branch access challenges
  • Specific interest rates and fee schedules not prominently displayed on homepage, requiring additional navigation or contact
  • Investment Services page noted as 'currently being developed,' suggesting incomplete or transitioning digital infrastructure
  • No mention of 24/7 customer service availability; support hours not clearly stated on main navigation
  • Website does not highlight specific loan approval timelines, APR ranges, or product terms to help prospective members compare offerings

State Consumer Finance Context

This is state-level context for Credit Unions consumers in Jacksonville, FL. It does not confirm that First Florida Credit Union or this specific location is licensed.

State regulator

Florida Office of Financial Regulation

Key state rules to check

  • Payday loans (deferred presentment) capped at $500 with maximum fee of $10 per $100 ($300) or $15 per $100 ($300-$500).
  • Borrowers can have only one outstanding payday loan at a time, tracked via a statewide database.
  • A mandatory 24-hour cooling-off period is required between payday loans.

Source: CreditDoc state-law summary and listed public regulator resources. Verify licensing directly with the listed state regulator before relying on a provider.

Mortgage Lending Transparency

First Florida Credit Union processed 355 mortgage applications in 2023, with 66.2% recorded as approved across 7 states.

355

Applications

66.2%

Approval Rate

$148K

Avg Loan

7

States Served

Approval Rate by Applicant Income

Under $50K
35.2%
$50K–$100K
60.1%
$100K–$200K
82.9%
Over $200K
76.9%

Based on 355 applications. Income in thousands (reported by applicant).

States With Recorded Applications

Florida 339 apps · 60.5%
Georgia 8 apps · 62.5%
South Carolina 3 apps · 100%
Texas 2 apps · 50%
Alabama 1 apps · 100%
North Carolina 1 apps · 100%

Source: CFPB Home Mortgage Disclosure Act (HMDA) Data, 2023. Applications include originated, approved, and denied loans.

Frequently Asked Questions

What services does First Florida Credit Union offer?

First Florida Credit Union offers 12 services including Checking and savings accounts, Auto loans, Personal loans, Mortgage lending (home purchase and refinance), Credit cards, and 7 more.

What profile signals are listed for First Florida Credit Union?

First Florida Credit Union has profile signals associated with Florida residents seeking relationship banking with lower fees and rate claims to verify through a member-owned institution, Families wanting comprehensive financial services (checking, loans, mortgages, investments) from a single reported provider, Long-term savers and borrowers prioritizing member service quality and personalized financial guidance over digital-only banking, Young people and families seeking financial education and youth banking products to build money management habits early.

What are the strengths and weaknesses of First Florida Credit Union?

Key strengths: Member-owned credit union structure typically offers lower fees and rate claims to verify compared to traditional banks; Routing number 263079014 indicates established banking operations with full federal clearing capabilities; Comprehensive Financial Resource Center with free educational content on multiple financial topics. Areas to consider: Limited geographic footprint to Florida may exclude non-Florida residents from membership or require branch access challenges; Specific interest rates and fee schedules not prominently displayed on homepage, requiring additional navigation or contact.

How does First Florida Credit Union compare to similar companies?

In the Credit Unions category, comparable providers include Affidian Credit Union, Mirastar Federal Credit Union, Wheelhouse Credit Union - Downtown San Diego. Each company has different strengths, so compare services, pricing, and consumer complaint records before deciding what to do next.

CreditDoc Profile Note

Research Note on First Florida Credit Union

First Florida Credit Union is best suited for Florida residents seeking full-service banking with personalized member service, rate claims to verify, and financial education support. The main caveat is geographic limitation to Florida membership and the lack of prominently displayed product terms, rates, and fees on their main website, requiring potential members to contact branches directly for detailed comparison shopping.

Profile Signals

  • Florida residents seeking relationship banking with lower fees and rate claims to verify through a member-owned institution
  • Families wanting comprehensive financial services (checking, loans, mortgages, investments) from a single reported provider
  • Long-term savers and borrowers prioritizing member service quality and personalized financial guidance over digital-only banking
  • Young people and families seeking financial education and youth banking products to build money management habits early
Updated 2026-04-30

Similar Companies

Affidian Credit Union logo

Affidian Credit Union

Member-owned credit union serving Colorado government employees and families since 1938, offering competitive loan rates, savings products, and digital banking services.

4.2/5

Google rating from 120 reviews

BBB: NR

Profile signals: Current and retired Colorado state and city/county government employees seeking member-owned banking, Families of eligible government employees looking for relationship banking with rate claims to verify

Mirastar Federal Credit Union logo

Mirastar Federal Credit Union

Mirastar Federal Credit Union is a not-for-profit, member-owned financial institution offering checking, savings, loans, credit cards, and wealth advisory services.

4.6/5

Google rating from 82 reviews

BBB: NR

Profile signals: Community-minded individuals seeking member-owned financial institution benefits, Consumers eligible for credit union membership seeking competitive deposit and loan rates

Wheelhouse Credit Union - Downtown San Diego logo

Wheelhouse Credit Union - Downtown San Diego

Wheelhouse Credit Union is a San Diego-based financial cooperative offering checking, savings, mortgages, auto loans, and investment services with rate claims to verify and member-focused perks.

3.0/5

Google rating from 29 reviews

BBB: NR

Profile signals: San Diego-area residents seeking high-yield checking and savings accounts, Homebuyers interested in ARM mortgage products with introductory rates

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Quick Summary

  • First Florida Credit Union is listed as a Credit Unions provider in Jacksonville, FL on CreditDoc.
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