First Command is a financial services firm with a primary focus on serving the military community, including active duty service members, veterans, and military families. The company was founded with deep military connections and operates hundreds of offices, many located near military installations across the United States and overseas, with a home office in Fort Worth, Texas. The company offers a comprehensive suite of financial services including financial coaching, investing and saving accounts, insurance products, and banking services.
First Command provides complimentary financial planning to active duty military and their immediate families. They also offer educational resources on topics specific to military life, such as PCS moves, military retirement and separation checklists, and military tax benefits. The company maintains brokerage and advisory services and is registered with FINRA.
What distinguishes First Command is its specialization in the military market and its emphasis on military-connected advisors. The company actively recruits financial advisors with military experience or connections and emphasizes personal relationships built on shared military background. S.
Service Academies by sponsoring athletic programs at West Point, the Naval Academy, Air Force Academy, and Coast Guard Academy. While First Command presents itself as a comprehensive financial advisor for military families, potential clients should note that the website emphasizes advisory and coaching services rather than detailed product specifications, fees, or comparative advantages. The company's primary appeal is to military-connected individuals seeking consolidated financial guidance rather than those shopping for specific products like low-cost banking or rate claims to verify.