S. Government. The bank positions itself as a 'hometown bank' alternative to larger national institutions, with a focus on personalized service and lower fees.
The bank offers a comprehensive suite of products across personal and business banking. On the personal side, they provide multiple checking account options (including Kasasa Cash and Kasasa Cash Back checking with high APY rewards), savings accounts, CDs, IRAs, HSAs, debit and credit cards, and personal loans. For business customers, they offer business checking, savings, CDs, multiple loan types (term loans, equipment loans, commercial real estate, SBA/USDA loans), lines of credit, treasury management, and agri-business financing.
They also provide mortgage products including home loans, HELOCs, and an Ohio Homebuyer Plus Program. Their primary distinguishing feature is the Kasasa product suite, particularly their reward-bearing checking and savings accounts. Their marketing emphasizes cost savings for business customers, citing examples of businesses saving $2,000+ monthly by switching from larger banks.
They highlight accessibility features, free digital banking with bill pay, mobile banking with mobile deposit, mobile wallet functionality, and a comprehensive online portal for account management. 00% APY on qualifying Kasasa accounts. The reliance on Kasasa products and qualification calendars suggests some accounts may have specific requirements or conditions for earning advertised rates.
As a regional bank, their service area and product availability may be geographically limited.