Consumers logo

Consumers in Brooklyn, NY

4.0/5

Consumers Credit Union is a Michigan and Northern Indiana-based credit union offering checking, savings, mortgages, auto loans, and credit cards with digital banking access.

Data compiled from public sources · Rating from CreditDoc methodology

Consumers Review

Consumers Credit Union has been serving Michigan and Northern Indiana for 75 years, operating as a member-owned financial cooperative rather than a for-profit bank. The organization positions itself as a community-focused institution with emphasis on local partnerships and member support. They offer a comprehensive suite of financial products including checking and savings accounts, money market accounts, CDs, mortgages, auto loans, credit cards, home equity lines of credit, and business banking services.

The credit union operates multiple physical locations and provides online banking capabilities with routing number 272481839. Consumers Credit Union differentiates itself through community engagement programs, including partnerships with charity groups, a "Round Up for Impact" donation initiative, and the Wimee Kids' Savings Club for children ages 12 and under. They also provide financial education through blogs, podcasts, and videos covering topics like secured/unsecured loans, health insurance shopping, and estate planning.

The organization emphasizes personal financial coaching through their "Consumers Coach" program and member perks offering exclusive discounts from partner merchants. As a credit union rather than a traditional bank, membership eligibility may be restricted to specific geographic areas or employment groups, though the website does not explicitly state membership requirements. 00% APY on checking accounts that meet certain debit and credit card purchase requirements.

The organization is actively recruiting employees and marketing itself as one of Michigan's fastest-growing companies.

Services & Features

Auto loans
Business banking and commercial real estate loans
Certificates of Deposit (CDs)
Checking accounts (including Serious Interest Checking with purchase-based rewards)
Credit cards
Financial education (videos, podcasts, articles, blogs)
Home Equity Lines of Credit (HELOC)
Member perks and discount programs
Mortgages (home purchase and refinancing)
Online banking and account management
Personal financial coaching (Consumers Coach)
Savings accounts and money market accounts

Feature Checklist

Mobile App
Online Portal
Score Tracking
Credit Education
Personal Advisor
Identity Theft Protection

Pros & Cons

Pros

  • Offers competitive promotional rates including 4.99% APR HELOC for 12 months and 4.00% APY checking
  • Comprehensive product suite including mortgages, auto loans, credit cards, HELOCs, and business banking in one institution
  • Provides free financial education through multiple formats: blogs, podcasts, and videos on relevant topics
  • Member perks program with exclusive discounts and partnerships with local merchants
  • Dedicated financial coaching service (Consumers Coach) for personalized guidance at life stages
  • Strong community focus with charity partnerships and Round Up for Impact giving program
  • Kids savings club (Wimee) introducing financial literacy to younger members
  • Online banking system available for account management and transactions

Cons

  • Geographic limitation to Michigan and Northern Indiana may restrict membership eligibility
  • Membership requirements not clearly disclosed on website, may have income or employment restrictions typical of credit unions
  • Limited information on competitive rates across all product categories; only select promotional rates highlighted
  • No mention of mobile app features or mobile-specific banking capabilities on homepage
  • Website does not provide loan approval timelines, APR ranges, or specific product terms for comparison

Rating Breakdown

Value
5.0
Effectiveness
3.5
Customer Service
3.7
Transparency
4.2
Ease of Use
4.0

Mortgage Lending Transparency

Consumers processed 2,709 mortgage applications in 2023, approving 87% of applicants across 3 states.

2,709

Applications

87%

Approval Rate

$165K

Avg Loan

3

States Served

Approval Rate by Applicant Income

Under $50K
71.2%
$50K–$100K
85.3%
$100K–$200K
92.5%
Over $200K
95.5%

Based on 2,709 applications. Income in thousands (reported by applicant).

Top Lending States

Michigan 2,698 apps · 87%
Indiana 10 apps · 90%
Florida 1 apps · 100%

Source: CFPB Home Mortgage Disclosure Act (HMDA) Data, 2023. Applications include originated, approved, and denied loans.

Frequently Asked Questions

Is Consumers legitimate?

Yes. Consumers is a registered company, headquartered in Brooklyn, NY, founded in 1965.

How long does Consumers take to show results?

Membership approval and account opening typically takes 1-3 business days. Loan decisions are usually faster than traditional banks.

Quick Facts

Founded
1965
Headquarters
Brooklyn, NY
BBB Accredited
No
Certifications
NCUA Insured Charter #16951
Starting Price
Contact provider
Setup Fee
None
Money-Back Guarantee
No
Visit Consumers

CreditDoc Diagnosis

Doctor's Verdict on Consumers

Consumers Credit Union is best suited for Michigan and Northern Indiana residents seeking a full-service credit union with competitive rates, community involvement, and personalized financial coaching. Primary caveat is geographic membership limitation and lack of transparency around membership eligibility criteria on their public website.

CFPB Transparency Report

Public data from the Consumer Financial Protection Bureau

Issues Resolved
100%
Timely Responses
100%

Source: consumerfinance.gov | Last checked 2026-05-15

Best For

  • Michigan and Northern Indiana residents seeking relationship banking with local community focus
  • Members looking for competitive mortgage and home equity products with promotional rates
  • Families wanting to introduce children to saving with a dedicated kids' club program
Updated 2026-05-15

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