CashMax is a California-licensed payday lender operating under the Department of Financial Protection and Innovation's Deferred Deposit Transaction Law. The company has been in business since at least 2012 and maintains a physical branch network alongside online lending capabilities.
CashMax specializes in payday loans (deferred deposit transactions) ranging from $50 to $255, marketed as short-term solutions for immediate financial needs. Customers can apply online or in-store, providing a government-issued ID, Social Security Number or ITIN, proof of steady income, and bank account information. The company emphasizes speed, offering same-day funding via ACH deposit (if approved before 9 AM) or immediate cash pickup at physical branches.
CashMax distinguishes itself by explicitly refusing loan extensions or renewals—loans must be repaid in full on the due date. However, the company offers a no-cost Extended Payment Plan for eligible customers experiencing repayment difficulties. The company actively combats fraud concerns with a prominent scam alert stating it never requests upfront payments or threatens legal action.
CashMax operates within California's regulatory framework but charges rates typical of payday lending: $17.50 per $100 borrowed, equivalent to 456.25% APR on a 14-day loan. While compliant with state law, this product is expensive and suitable only for genuine short-term emergencies, not ongoing financial management. The company appropriately directs customers with credit difficulties toward credit counseling before applying.