Cash Plus operates as a network of franchise-based financial service centers offering quick access to emergency cash and convenience financial services. The company has positioned itself as a consumer-friendly alternative to traditional banks, emphasizing accessibility for underbanked populations through physical storefronts open evenings and weekends. Their service model centers on speed and ease of access rather than creditworthiness evaluation.
The company's core offerings include payday advance loans (short-term loans repaid on next payday with eligibility claim to verify), car title loans based on vehicle value, check cashing services for all check types (payroll, government, personal, tax refund), and the Cash Plus Prepaid MasterCard. Additional services include wire transfers (10 minutes or less), free money orders for members, bill payment services, notary public services, mailbox rentals, fax/photocopy services, and prepaid phone cards at participating locations.
Cash Plus differentiates itself through branded customer service called 'Kings & Queens™ service,' a Cashaway™ Sweepstakes customer reward program, free membership with benefits including free money orders, and a community outreach initiative called BravoKids® focused on helping children in need. The company emphasizes consumer protection through free educational materials like their 'How to Protect Yourself' booklet on avoiding punitive fees.
As an emergency-cash lender, Cash Plus serves customers seeking immediate liquidity without credit evaluation, but the payday loan model inherently involves short repayment cycles and fees that can become costly if not managed carefully. While the company promotes financial education and damage prevention, payday loans remain a high-cost borrowing option compared to traditional bank products or credit union alternatives.