Associated Bank, National Association logo

Associated Bank, National Association in Green Bay, WI

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Associated Bank is a Midwest-based full-service bank offering personal, business, and commercial banking products including checking, savings, mortgages, and digital banking services.

Data compiled from public sources

Associated Bank, National Association Review

Associated Bank, National Association is a regional financial institution based in the Midwest that provides comprehensive banking services to personal, business, and commercial customers. The bank has announced a merger with American National, signaling its evolution within the regional banking landscape. Associated Bank operates through multiple service channels including branch locations, ATM networks, and digital platforms.

The bank offers a diverse range of products across three main customer segments. For personal customers, they provide checking accounts (three account options), savings accounts (minimum $10 deposit), home loans (fixed, adjustable, and government-backed), HELOCs, credit cards with rewards programs, personal loans up to $25,000, and auto financing. Business customers can access business checking, credit products, payroll services, and tax management tools. Commercial customers receive dedicated commercial banking services. All deposit accounts are FDIC-insured and backed by the U.S. Government.

Associated Bank distinguishes itself through its "Midwest-based Customer Care" emphasizing local experience context and regional market knowledge. The bank offers an omnichannel experience through its Associated Bank Digital app (rated 4.8 stars with 65k reviews), web banking, and in-person branch services. Features include automated savings tools, bill pay, real-time alerts, identity secure services, and wealth management solutions. The bank also demonstrates community commitment through CRA programs, grants, and volunteerism initiatives.

As a traditional regional bank, Associated Bank serves customers seeking established financial institution stability and local relationship banking. However, potential customers should note the bank's regional focus may limit physical branch availability outside the Midwest, and the website content does not detail rate claims to verify, fees, or comprehensive product comparisons that would help consumers make informed decisions.

Services & Features

Auto financing
Brokerage and investment services
Business checking and credit products
Credit cards with rewards and introductory rates
Fixed and adjustable-rate home loans
Home equity lines of credit (HELOC)
Payroll services and virtual accounts
Personal checking accounts (three options)
Personal loans up to $25,000
Retirement plan administration
Savings accounts with automated savings tools
Wealth management and financial planning

Feature Checklist

Mobile App
Online Portal
Score Tracking
Credit Education
Personal Advisor
Identity Theft Protection

Pros & Cons

Pros

  • FDIC-insured deposit accounts backed by full faith and credit of U.S. Government
  • Associated Bank Digital app rated 4.8 stars with 65,000 customer reviews
  • Savings accounts available with minimum $10 deposit
  • Personal loans up to $25,000 for various needs
  • Multiple checking account options designed to fit different lifestyles
  • Automated savings tools that allow customers to set savings goals
  • Midwest-based customer care available Monday-Friday 7am-9pm CT and Saturday 8am-5pm CT
  • Omnichannel access: branches, ATMs, mobile app, web, and phone banking 24/7/365

Cons

  • Regional Midwest-based bank with limited national branch network
  • Website lacks specific fee structures, interest rates, and APR information for product comparison
  • No details provided on minimum balance requirements for most account types
  • Limited information about competitive advantages versus other regional and national banks
  • Merger with American National announced but timeline and implications unclear from website content

State Consumer Finance Context

This is state-level context for Banks consumers in Green Bay, WI. It does not confirm that Associated Bank, National Association or this specific location is licensed.

State regulator

Wisconsin Department of Financial Institutions

Key state rules to check

  • Wisconsin has no usury cap for licensed lenders, allowing unlimited payday loan rates.
  • Payday loans are governed by the Wisconsin Consumer Act but without rate caps.
  • Licensed lenders must disclose APR and fees but are not limited by them.

Source: CreditDoc state-law summary and listed public regulator resources. Verify licensing directly with the listed state regulator before relying on a provider.

Mortgage Lending Transparency

Associated Bank, National Association processed 10,844 mortgage applications in 2023, with 65% recorded as approved across 20 states.

10,844

Applications

65%

Approval Rate

$253K

Avg Loan

20

States Served

Approval Rate by Applicant Income

Under $50K
40.7%
$50K–$100K
62.1%
$100K–$200K
73.4%
Over $200K
79%

Based on 10,844 applications. Income in thousands (reported by applicant).

States With Recorded Applications

Wisconsin 6,219 apps · 69.4%
Illinois 1,765 apps · 60.8%
Georgia 1,050 apps · 67.9%
Minnesota 808 apps · 66.2%
Missouri 142 apps · 57%
Michigan 63 apps · 54%

Source: CFPB Home Mortgage Disclosure Act (HMDA) Data, 2023. Applications include originated, approved, and denied loans.

Frequently Asked Questions

What services does Associated Bank, National Association offer?

Associated Bank, National Association offers 12 services including Personal checking accounts (three options), Savings accounts with automated savings tools, Fixed and adjustable-rate home loans, Home equity lines of credit (HELOC), Credit cards with rewards and introductory rates, and 7 more.

What profile signals are listed for Associated Bank, National Association?

Associated Bank, National Association has profile signals associated with Midwest residents seeking local relationship banking with established financial institution, Small to medium-sized business owners needing comprehensive business banking services, Homebuyers seeking mortgage services with local real estate market experience context, Consumers preferring digital banking with strong mobile app ratings and functionality.

What are the strengths and weaknesses of Associated Bank, National Association?

Key strengths: FDIC-insured deposit accounts backed by full faith and credit of U.S. Government; Associated Bank Digital app rated 4.8 stars with 65,000 customer reviews; Savings accounts available with minimum $10 deposit. Areas to consider: Regional Midwest-based bank with limited national branch network; Website lacks specific fee structures, interest rates, and APR information for product comparison.

How does Associated Bank, National Association compare to similar companies?

In the Banks category, comparable providers include Bank Cmg, Bank of Alma, Bank of Ontario. Each company has different strengths, so compare services, pricing, and consumer complaint records before deciding what to do next.

Quick Facts

Founded
1874
Headquarters
Green Bay, WI
BBB Accredited
No
Certifications
FDIC Insured FDIC Cert #5296
Visit Associated Bank, National Association

CreditDoc Profile Note

Research Note on Associated Bank, National Association

Associated Bank is profile signals for Midwest consumers and businesses seeking traditional full-service banking from an established regional institution with strong digital capabilities and local market experience context. The main caveat is that the bank's regional focus and lack of detailed fee/rate information on their website make it difficult for consumers to perform competitive comparisons before opening accounts.

Profile Signals

  • Midwest residents seeking local relationship banking with established financial institution
  • Small to medium-sized business owners needing comprehensive business banking services
  • Homebuyers seeking mortgage services with local real estate market experience context
  • Consumers preferring digital banking with strong mobile app ratings and functionality
Updated 2026-05-08

Similar Companies

Bank Cmg logo

Bank Cmg

Bank CMG is a regional bank offering personal and business banking services including checking, savings, CDs, home loans, and digital banking across 10 Wisconsin locations.

BBB: NR

Profile signals: Wisconsin residents seeking community banking with competitive CD rates and multiple branch locations, Small to medium-sized businesses needing treasury management and remote deposit capture services

Bank of Alma logo

Bank of Alma

Independent community bank with four locations in Wisconsin (Alma, Pepin, Nelson, Wabasha) offering checking, savings, loans, and 24/7 online banking access.

BBB: NR

Profile signals: Wisconsin residents in Alma, Pepin, Nelson, or Wabasha seeking relationship-based community banking, Customers age 55+ interested in senior-focused banking programs and local service

Bank of Ontario logo

Bank of Ontario

Community bank serving Vernon County with checking, savings, and digital banking through Bank of Ontario and its affiliated branches Genoa State Bank and Westby State Bank.

BBB: NR

Profile signals: Vernon County residents seeking community banking relationships with local branch access, Customers who value personalized service from established community banks

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Quick Summary

  • Associated Bank, National Association is listed as a Banks provider in Green Bay, WI on CreditDoc.
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